M1. In The Last 7 Days, How Many Times You Polish your shoes? BY City > (Product Placed : + Age Group + User Type)
All Values are in Column Percent (N%)	Nagpur										Kolkata
	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish
		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)
Base	99	18	31	18	32	52	47	29	32	38	50	5	15	13	17	25	25	14	21	15
	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%
Did Not Use	.0	.0a	.0a	.0a	.0a	.0a	.0a	.0a	.0a	.0a	.0	.0a	.0a	.0a	.0a	.0a	.0a	.0a	.0a	.0a
1-2 Times	.0	.0a	.0a	.0a	.0a	.0a	.0a	.0a	.0a	.0a	.0	.0a	.0a	.0a	.0a	.0a	.0a	.0a	.0a	.0a
3-4 Times	.0	.0a	.0a	.0a	.0a	.0a	.0a	.0a	.0a	.0a	.0	.0a	.0a	.0a	.0a	.0a	.0a	.0a	.0a	.0a
5 Times	.0	.0a	.0a	.0a	.0a	.0a	.0a	.0a	.0a	.0a	.0	.0a	.0a	.0a	.0a	.0a	.0a	.0a	.0a	.0a
More Than 5 Times	100.0	100.0a	100.0a	100.0a	100.0a	100.0a	100.0a	100.0a	100.0a	100.0a	100.0	100.0a	100.0a	100.0a	100.0a	100.0a	100.0a	100.0a	100.0a	100.0a
Table Created: 06-09-2024 - 17:41:39b,c
a. This category is not used in comparisons because its column proportion is equal to zero or one.
b. Results are based on two-sided tests. For each significant pair, the key of the category with the smaller column proportion appears in the category with the larger column proportion.  Significance level for upper case letters (A, B, C): .05  Significance level for lower case letters (a, b, c): .1
c. Tests are adjusted for all pairwise comparisons within a row of each innermost subtable using the Bonferroni correction.
M2. Did You Use Any Other shoe polish cream During The Last 7 Days? BY City > (Product Placed : + Age Group + User Type)
All Values are in Column Percent (N%)	Nagpur										Kolkata
	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish
		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)
Base	99	18	31	18	32	52	47	29	32	38	50	5	15	13	17	25	25	14	21	15
	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%
Yes	.0	.0a	.0a	.0a	.0a	.0a	.0a	.0a	.0a	.0a	.0	.0a	.0a	.0a	.0a	.0a	.0a	.0a	.0a	.0a
No	100.0	100.0a	100.0a	100.0a	100.0a	100.0a	100.0a	100.0a	100.0a	100.0a	100.0	100.0a	100.0a	100.0a	100.0a	100.0a	100.0a	100.0a	100.0a	100.0a
Table Created: 06-09-2024 - 17:41:39b,c
a. This category is not used in comparisons because its column proportion is equal to zero or one.
b. Results are based on two-sided tests. For each significant pair, the key of the category with the smaller column proportion appears in the category with the larger column proportion.  Significance level for upper case letters (A, B, C): .05  Significance level for lower case letters (a, b, c): .1
c. Tests are adjusted for all pairwise comparisons within a row of each innermost subtable using the Bonferroni correction.
A1. You Have Used Sample Shoe Polish In Last 7 Days. How Would You Describe The shoe Polish Cream You Used In Last 7 Days? BY City > (Product Placed : + Age Group + User Type)
All Values are in Column Percent (N%)	Nagpur										Kolkata
	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish
		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)
Base	99	18	31	18	32	52	47	29	32	38	50	5	15	13	17	25	25	14	21	15
	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%
oe	14.1	16.7	12.9	16.7	12.5	17.3	10.6	13.8	15.6	13.2	42.0	60.0	40.0	46.2	35.3	36.0	48.0	50.0	33.3	46.7
Oe	84.8	83.3	87.1	83.3	84.4	82.7	87.2	86.2	81.3	86.8	46.0	40.0	40.0	46.2	52.9	48.0	44.0	35.7	52.4	46.7
or	.0	.0a	.0a	.0a	.0a	.0a	.0a	.0a	.0a	.0a	8.0	.0a	13.3	7.7	5.9	16.0	.0a	7.1	9.5	6.7
Or	1.0	.0a	.0a	.0a	3.1	.0a	2.1	.0a	3.1	.0a	2.0	.0a	.0a	.0a	5.9	.0a	4.0	7.1	.0a	.0a
ow	.0	.0a	.0a	.0a	.0a	.0a	.0a	.0a	.0a	.0a	2.0	.0a	6.7	.0a	.0a	.0a	4.0	.0a	4.8	.0a
Table Created: 06-09-2024 - 17:41:39b,c
a. This category is not used in comparisons because its column proportion is equal to zero or one.
b. Results are based on two-sided tests. For each significant pair, the key of the category with the smaller column proportion appears in the category with the larger column proportion.  Significance level for upper case letters (A, B, C): .05  Significance level for lower case letters (a, b, c): .1
c. Tests are adjusted for all pairwise comparisons within a row of each innermost subtable using the Bonferroni correction.
1. What Phrase Best Describe Your Overall Opinion Of This Shoe Polish Cream ? + What phrase best describe your overall opinion of this Dishwash bar? + Mean BY City > (Product Placed : + Age Group + User Type)
Values are in Column Percent (N%) - Except Base and Mean - Boxes are Percent(%) of Base	Nagpur										Kolkata
	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish
		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)
Base	99	18	31	18	32	52	47	29	32	38	50	5	15	13	17	25	25	14	21	15
Excellent	12.1	5.6	16.1	5.6	15.6	9.6	14.9	13.8	6.3	15.8	8.0	.03	.03	7.7	17.6	12.0	4.0	14.3	9.5	.03
Very Good	72.7	83.3	67.7	77.8	68.8	76.9	68.1	72.4	78.1	68.4	78.0	60.0	86.7	84.6	70.6	76.0	80.0	71.4	76.2	86.7
Good	15.2	11.1	16.1	16.7	15.6	13.5	17.0	13.8	15.6	15.8	6.0	.03	6.7	7.7	5.9	12.0	.03	.03	9.5	6.7
Fair	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	.0	.03	.03	.03	.03	.03	.03	.03	.03	.03
Neither Fair Nor Poor	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	2.0	.03	.03	.03	5.9	.03	4.0	.03	4.8	.03
Poor	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	6.0	40.0 b	6.7	.03	.03	.03	12.0	14.3	.03	6.7
Very Poor	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	.0	.03	.03	.03	.03	.03	.03	.03	.03	.03
TB	14.3	6.3	19.2	6.7	18.5	11.1	17.9	16.0	7.4	18.8	8.7	.0	.0	8.3	20.0	13.6	4.2	14.3	11.1	.0
T2B	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	93.5	60.0	92.9	100.0	100.0	100.0	87.5	85.7	100.0	92.9
BB	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0
B2B	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	6.5	40.0	7.1	.0	.0	.0	12.5	14.3	.0	7.1
Mean	5,97	5,94	6,00	5,89	6,00	5,96	5,98	6,00	5,91	6,00	5,72	4,40	5,67	6,00	5,94	6,00 b	5,44	5,57	5,86	5,67
Table Created: 06-09-2024 - 17:41:391,2,4
1. Results are based on two-sided tests assuming equal variances. For each significant pair, the key of the smaller category appears in the category with the larger mean.  Significance level for upper case letters (A, B, C): .05  Significance level for lower case letters (a, b, c): .1
2. Tests are adjusted for all pairwise comparisons within a row of each innermost subtable using the Bonferroni correction.
3. This category is not used in comparisons because its column proportion is equal to zero or one.
4. Results are based on two-sided tests. For each significant pair, the key of the category with the smaller column proportion appears in the category with the larger column proportion.  Significance level for upper case letters (A, B, C): .05  Significance level for lower case letters (a, b, c): .1
2. Taking Everything Into Consideration, Which Of The Below Options Best Describe Your Overall Opinion Of The Shoe Polish Cream? + Overall Opinion (Taking everything into consideration) + Mean BY City > (Product Placed : + Age Group + User Type)
Values are in Column Percent (N%) - Except Base and Mean - Boxes are Percent(%) of Base	Nagpur										Kolkata
	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish
		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)
Base	99	18	31	18	32	52	47	29	32	38	50	5	15	13	17	25	25	14	21	15
Excellent	12.1	11.1	12.9	16.7	9.4	13.5	10.6	20.7	6.3	10.5	8.0	.03	6.7	7.7	11.8	12.0	4.0	14.3	9.5	.03
Very Good	72.7	83.3	71.0	61.1	75.0	71.2	74.5	69.0	78.1	71.1	76.0	60.0	80.0	76.9	76.5	76.0	76.0	64.3	76.2	86.7
Good	15.2	5.6	16.1	22.2	15.6	15.4	14.9	10.3	15.6	18.4	8.0	.03	6.7	15.4	5.9	12.0	4.0	7.1	9.5	6.7
Fair	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	.0	.03	.03	.03	.03	.03	.03	.03	.03	.03
Neither Fair Nor Poor	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	2.0	.03	.03	.03	5.9	.03	4.0	.03	4.8	.03
Poor	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	6.0	40.0 b	6.7	.03	.03	.03	12.0	14.3	.03	6.7
Very Poor	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	.0	.03	.03	.03	.03	.03	.03	.03	.03	.03
TB	14.3	11.8	15.4	21.4	11.1	15.9	12.5	23.1	7.4	12.9	8.9	.0	7.1	9.1	13.3	13.6	4.3	15.4	11.1	.0
T2B	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	93.3	60.0	92.9	100.0	100.0	100.0	87.0	84.6	100.0	92.9
BB	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0
B2B	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	6.7	40.0	7.1	.0	.0	.0	13.0	15.4	.0	7.1
Mean	5,97	6,06	5,97	5,94	5,94	5,98	5,96	6,10	5,91	5,92	5,70	4,40	5,73	5,92	5,88	6,00 b	5,40	5,50	5,86	5,67
Table Created: 06-09-2024 - 17:41:391,2,4
1. Results are based on two-sided tests assuming equal variances. For each significant pair, the key of the smaller category appears in the category with the larger mean.  Significance level for upper case letters (A, B, C): .05  Significance level for lower case letters (a, b, c): .1
2. Tests are adjusted for all pairwise comparisons within a row of each innermost subtable using the Bonferroni correction.
3. This category is not used in comparisons because its column proportion is equal to zero or one.
4. Results are based on two-sided tests. For each significant pair, the key of the category with the smaller column proportion appears in the category with the larger column proportion.  Significance level for upper case letters (A, B, C): .05  Significance level for lower case letters (a, b, c): .1
3. What Did You Particularly Like About The Fragrance? What Did It Make You Feel Like? BY City > (Product Placed : + Age Group + User Type)
All Values are in Column Percent (N%)	Nagpur										Kolkata
	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish
		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)
Base	99	18	31	18	32	52	47	29	32	38	50	5	15	13	17	25	25	14	21	15
	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%
no	.0	.0a	.0a	.0a	.0a	.0a	.0a	.0a	.0a	.0a	2.0	.0a	6.7	.0a	.0a	.0a	4.0	.0a	4.8	.0a
oe	12.1	16.7	9.7	11.1	12.5	15.4	8.5	13.8	9.4	13.2	44.0	60.0	46.7	46.2	35.3	40.0	48.0	57.1	33.3	46.7
Oe	85.9	83.3	87.1	83.3	87.5	82.7	89.4	86.2	84.4	86.8	48.0	40.0	40.0	46.2	58.8	48.0	48.0	42.9	52.4	46.7
ok	1.0	.0a	.0a	5.6	.0a	.0a	2.1	.0a	3.1	.0a	.0	.0a	.0a	.0a	.0a	.0a	.0a	.0a	.0a	.0a
or	1.0	.0a	3.2	.0a	.0a	1.9	.0a	.0a	3.1	.0a	6.0	.0a	6.7	7.7	5.9	12.0	.0a	.0a	9.5	6.7
Table Created: 06-09-2024 - 17:41:39b,c
a. This category is not used in comparisons because its column proportion is equal to zero or one.
b. Results are based on two-sided tests. For each significant pair, the key of the category with the smaller column proportion appears in the category with the larger column proportion.  Significance level for upper case letters (A, B, C): .05  Significance level for lower case letters (a, b, c): .1
c. Tests are adjusted for all pairwise comparisons within a row of each innermost subtable using the Bonferroni correction.
4. What If Anything Did You Not Like About The Fragrance? What If Anything Needs To Be Improved About The Fragrance? BY City > (Product Placed : + Age Group + User Type)
All Values are in Column Percent (N%)	Nagpur										Kolkata
	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish
		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)
Base	99	18	31	18	32	52	47	29	32	38	50	5	15	13	17	25	25	14	21	15
	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%
nothing	10.1	11.1	12.9	5.6	9.4	13.5	6.4	10.3	12.5	7.9	28.0	20.0	53.3	15.4	17.6	28.0	28.0	28.6	23.8	33.3
oe	4.0	5.6	.0a	11.1	3.1	3.8	4.3	3.4	3.1	5.3	24.0	40.0	6.7	38.5	23.5	24.0	24.0	28.6	23.8	20.0
Oe	85.9	83.3	87.1	83.3	87.5	82.7	89.4	86.2	84.4	86.8	46.0	40.0	40.0	46.2	52.9	48.0	44.0	42.9	52.4	40.0
Ow	.0	.0a	.0a	.0a	.0a	.0a	.0a	.0a	.0a	.0a	2.0	.0a	.0a	.0a	5.9	.0a	4.0	.0a	.0a	6.7
Table Created: 06-09-2024 - 17:41:39b,c
a. This category is not used in comparisons because its column proportion is equal to zero or one.
b. Results are based on two-sided tests. For each significant pair, the key of the category with the smaller column proportion appears in the category with the larger column proportion.  Significance level for upper case letters (A, B, C): .05  Significance level for lower case letters (a, b, c): .1
c. Tests are adjusted for all pairwise comparisons within a row of each innermost subtable using the Bonferroni correction.
5. Taking Everything Into Consideration, Overall, How Would You Rate The Strength Of Fragrance Of This Shoe Polish Cream? + Strength of fragrance + Mean BY City > (Product Placed : + Age Group + User Type)
Values are in Column Percent (N%) - Except Base and Mean - Boxes are Percent(%) of Base	Nagpur										Kolkata
	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish
		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)
Base	99	18	31	18	32	52	47	29	32	38	50	5	15	13	17	25	25	14	21	15
Much Too Strong Compared To What I Desire	.0	.04	.04	.04	.04	.04	.04	4	.04	.04	2.0	.04	6.7	.04	.04	4.0	.04	.04	4.8	.04
Somewhat Strong Compared To What I Desire	.0	.04	.04	.04	.04	.04	.04	4	.04	.04	2.0	.04	.04	.04	5.9	.04	4.0	.04	.04	6.7
Just The Right Strength I Desire	100.0	100.04	100.04	100.04	100.04	100.04	100.04	100.04	100.04	100.04	86.0	60.0	80.0	100.04	88.2	96.0 B	76.0	85.7	90.5	80.0
Somewhat Weak Compared To What I Desire	.0	.04	.04	.04	.04	.04	.04	4	.04	.04	10.0	40.0	13.3	.04	5.9	.04	20.0	14.3	4.8	13.3
Much Too Weak Compared To What I Desire	.0	.04	.04	.04	.04	.04	.04	4	.04	.04	.0	.04	.04	.04	.04	.04	.04	.04	.04	.04
T2B	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	4.0	.0	6.7	.0	5.9	4.0	4.0	.0	4.8	6.7
JTR	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	86.0	60.0	80.0	100.0	88.2	96.0	76.0	85.7	90.5	80.0
B2B	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	10.0	40.0	13.3	.0	5.9	.0	20.0	14.3	4.8	13.3
Mean	3,00	3,00	3,00	3,00	3,00	3,00	3,00	3,00	3,00	3,00	2,96	2,60	3,00	3,00 a	3,00	3,08 b	2,84	2,86	3,05	2,93
Table Created: 06-09-2024 - 17:41:391,2,3,5
1. Results are based on two-sided tests assuming equal variances. For each significant pair, the key of the smaller category appears in the category with the larger mean.  Significance level for upper case letters (A, B, C): .05  Significance level for lower case letters (a, b, c): .1
2. Tests are adjusted for all pairwise comparisons within a row of each innermost subtable using the Bonferroni correction.
3. Pairwise comparisons are not performed for some subtables because of numerical problems.
4. This category is not used in comparisons because its column proportion is equal to zero or one.
5. Results are based on two-sided tests. For each significant pair, the key of the category with the smaller column proportion appears in the category with the larger column proportion.  Significance level for upper case letters (A, B, C): .05  Significance level for lower case letters (a, b, c): .1
6.A Which Of The Below Options Would Best Describe Your Likeability Of The Fragrance Of This Shoe Polish Cream When You Opened The Pack? + Likeability of fragrance + Mean BY City > (Product Placed : + Age Group + User Type)
Values are in Column Percent (N%) - Except Base and Mean - Boxes are Percent(%) of Base	Nagpur										Kolkata
	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish
		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)
Base	99	18	31	18	32	52	47	29	32	38	50	5	15	13	17	25	25	14	21	15
Excellent	8.1	5.6	9.7	11.1	6.3	5.8	10.6	13.8	3.1	7.9	6.0	.03	.03	7.7	11.8	8.0	4.0	14.3	.03	6.7
Very Good	78.8	77.8	80.6	77.8	78.1	84.6	72.3	82.8	84.4	71.1	76.0	60.0	86.7	69.2	76.5	80.0	72.0	71.4	85.7	66.7
Good	13.1	16.7	9.7	11.1	15.6	9.6	17.0	3.4	12.5	21.1	8.0	.03	.03	23.1	5.9	12.0	4.0	.03	9.5	13.3
Fair	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	.0	.03	.03	.03	.03	.03	.03	.03	.03	.03
Neither Fair Nor Poor	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	.0	.03	.03	.03	.03	.03	.03	.03	.03	.03
Poor	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	10.0	40.0	13.3	.03	5.9	.03	20.0	14.3	4.8	13.3
Very Poor	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	.0	.03	.03	.03	.03	.03	.03	.03	.03	.03
TB	9.3	6.7	10.7	12.5	7.4	6.4	12.8	14.3	3.6	10.0	6.5	.0	.0	10.0	12.5	9.1	4.2	14.3	.0	7.7
T2B	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	89.1	60.0	86.7	100.0	93.8	100.0	79.2	85.7	94.7	84.6
BB	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0
B2B	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	10.9	40.0	13.3	.0	6.3	.0	20.8	14.3	5.3	15.4
Mean	5,95	5,89	6,00	6,00	5,91	5,96	5,94	6,10	5,91	5,87	5,58	4,40	5,47	5,85	5,82	5,96 B	5,20	5,57	5,71	5,40
Table Created: 06-09-2024 - 17:41:401,2,4
1. Results are based on two-sided tests assuming equal variances. For each significant pair, the key of the smaller category appears in the category with the larger mean.  Significance level for upper case letters (A, B, C): .05  Significance level for lower case letters (a, b, c): .1
2. Tests are adjusted for all pairwise comparisons within a row of each innermost subtable using the Bonferroni correction.
3. This category is not used in comparisons because its column proportion is equal to zero or one.
4. Results are based on two-sided tests. For each significant pair, the key of the category with the smaller column proportion appears in the category with the larger column proportion.  Significance level for upper case letters (A, B, C): .05  Significance level for lower case letters (a, b, c): .1
6.B How Would You Rate The Strength Of Fragrance Of This Shoe Polish Cream When You Opened The Pack? + Strength of fragrance (when opened the pack) + Mean BY City > (Product Placed : + Age Group + User Type)
Values are in Column Percent (N%) - Except Base and Mean - Boxes are Percent(%) of Base	Nagpur										Kolkata
	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish
		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)
Base	99	18	31	18	32	52	47	29	32	38	50	5	15	13	17	25	25	14	21	15
Much Too Strong Compared To What I Desire	1.0	.04	.04	.04	3.1	.04	2.1	3.4	.04	.04	.0	.04	.04	.04	.04	.04	.04	.04	.04	.04
Somewhat Strong Compared To What I Desire	.0	.04	.04	.04	.04	.04	.04	4	.04	.04	8.0	.04	6.7	7.7	11.8	8.0	8.0	7.1	4.8	13.3
Just The Right Strength I Desire	99.0	100.04	100.04	100.04	96.9	100.04	97.9	96.6	100.04	100.04	82.0	60.0	80.0	92.3	82.4	92.0 b	72.0	78.6	90.5	73.3
Somewhat Weak Compared To What I Desire	.0	.04	.04	.04	.04	.04	.04	4	.04	.04	8.0	40.0	13.3	.04	.04	.04	16.0	14.3	.04	13.3
Much Too Weak Compared To What I Desire	.0	.04	.04	.04	.04	.04	.04	4	.04	.04	2.0	.04	.04	.04	5.9	.04	4.0	.04	4.8	.04
T2B	1.0	.0	.0	.0	3.1	.0	2.1	3.4	.0	.0	8.0	.0	6.7	7.7	11.8	8.0	8.0	7.1	4.8	13.3
JTR	99.0	100.0	100.0	100.0	96.9	100.0	97.9	96.6	100.0	100.0	82.0	60.0	80.0	92.3	82.4	92.0	72.0	78.6	90.5	73.3
B2B	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	10.0	40.0	13.3	.0	5.9	.0	20.0	14.3	4.8	13.3
Mean	3,02	3,00	3,00	3,00	3,06	3,00	3,04	3,07	3,00	3,00	2,96	2,60	2,93	3,08	3,00	3,08 b	2,84	2,93	2,95	3,00
Table Created: 06-09-2024 - 17:41:401,2,3,5
1. Results are based on two-sided tests assuming equal variances. For each significant pair, the key of the smaller category appears in the category with the larger mean.  Significance level for upper case letters (A, B, C): .05  Significance level for lower case letters (a, b, c): .1
2. Tests are adjusted for all pairwise comparisons within a row of each innermost subtable using the Bonferroni correction.
3. Pairwise comparisons are not performed for some pairs because the pooled variance estimate for the compared categories is zero.
4. This category is not used in comparisons because its column proportion is equal to zero or one.
5. Results are based on two-sided tests. For each significant pair, the key of the category with the smaller column proportion appears in the category with the larger column proportion.  Significance level for upper case letters (A, B, C): .05  Significance level for lower case letters (a, b, c): .1
7.A Which Of The Below Options Would Best Describe Your Likeability Of The Fragrance Of This Shoe Polish Cream While Cleaning Lather Shoes? + Likeability of fragrance while washing utensils / creating lather + Mean BY City > (Product Placed : + Age Group + User Type)
Values are in Column Percent (N%) - Except Base and Mean - Boxes are Percent(%) of Base	Nagpur										Kolkata
	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish
		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)
Base	99	18	31	18	32	52	47	29	32	38	50	5	15	13	17	25	25	14	21	15
Excellent	11.1	11.1	12.9	5.6	12.5	11.5	10.6	20.7 b	3.1	10.5	8.0	.03	13.3	7.7	5.9	12.0	4.0	14.3	9.5	.03
Very Good	77.8	66.7	83.9	83.3	75.0	78.8	76.6	69.0	93.8 A C	71.1	68.0	60.0	73.3	69.2	64.7	64.0	72.0	71.4	66.7	66.7
Good	11.1	22.2	3.2	11.1	12.5	9.6	12.8	10.3	3.1	18.4	16.0	20.0	.03	23.1	23.5	24.0	8.0	.03	19.0	26.7
Fair	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	.0	.03	.03	.03	.03	.03	.03	.03	.03	.03
Neither Fair Nor Poor	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	2.0	.03	.03	.03	5.9	.03	4.0	.03	4.8	.03
Poor	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	6.0	20.0	13.3	.03	.03	.03	12.0	14.3	.03	6.7
Very Poor	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	.0	.03	.03	.03	.03	.03	.03	.03	.03	.03
TB	12.5	14.3	13.3	6.3	14.3	12.8	12.2	23.1	3.2	12.9	9.8	.0	13.3	10.0	8.3	15.8	4.5	14.3	12.5	.0
T2B	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	92.7	75.0	86.7	100.0	100.0	100.0	86.4	85.7	100.0	90.9
BB	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0
B2B	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	7.3	25.0	13.3	.0	.0	.0	13.6	14.3	.0	9.1
Mean	6,00	5,89	6,10	5,94	6,00	6,02	5,98	6,10	6,00	5,92	5,62	5,00	5,60	5,85	5,65	5,88	5,36	5,57	5,76	5,47
Table Created: 06-09-2024 - 17:41:401,2,4
1. Results are based on two-sided tests assuming equal variances. For each significant pair, the key of the smaller category appears in the category with the larger mean.  Significance level for upper case letters (A, B, C): .05  Significance level for lower case letters (a, b, c): .1
2. Tests are adjusted for all pairwise comparisons within a row of each innermost subtable using the Bonferroni correction.
3. This category is not used in comparisons because its column proportion is equal to zero or one.
4. Results are based on two-sided tests. For each significant pair, the key of the category with the smaller column proportion appears in the category with the larger column proportion.  Significance level for upper case letters (A, B, C): .05  Significance level for lower case letters (a, b, c): .1
7.B How Would You Rate The Strength Of Fragrance Of This Shoe Polish Cream While Cleaning Shoes? + Strength of fragrance while washing utensils + Mean BY City > (Product Placed : + Age Group + User Type)
Values are in Column Percent (N%) - Except Base and Mean - Boxes are Percent(%) of Base	Nagpur										Kolkata
	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish
		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)
Base	99	18	31	18	32	52	47	29	32	38	50	5	15	13	17	25	25	14	21	15
Much Too Strong Compared To What I Desire	.0	.04	.04	.04	.04	.04	.04	4	.04	.04	2.0	.04	6.7	.04	.04	4.0	.04	.04	4.8	.04
Somewhat Strong Compared To What I Desire	1.0	.04	.04	5.6	.04	.04	2.1	4	3.1	.04	8.0	.04	6.7	7.7	11.8	4.0	12.0	7.1	9.5	6.7
Just The Right Strength I Desire	98.0	100.04	96.8	94.4	100.04	100.04	95.7	100.04	96.9	97.4	80.0	60.0	73.3	92.3	82.4	92.0 B	68.0	78.6	81.0	80.0
Somewhat Weak Compared To What I Desire	1.0	.04	3.2	.04	.04	.04	2.1	4	.04	2.6	8.0	40.0	13.3	.04	.04	.04	16.0	14.3	.04	13.3
Much Too Weak Compared To What I Desire	.0	.04	.04	.04	.04	.04	.04	4	.04	.04	2.0	.04	.04	.04	5.9	.04	4.0	.04	4.8	.04
T2B	1.0	.0	.0	5.6	.0	.0	2.1	.0	3.1	.0	10.0	.0	13.3	7.7	11.8	8.0	12.0	7.1	14.3	6.7
JTR	98.0	100.0	96.8	94.4	100.0	100.0	95.7	100.0	96.9	97.4	80.0	60.0	73.3	92.3	82.4	92.0	68.0	78.6	81.0	80.0
B2B	1.0	.0	3.2	.0	.0	.0	2.1	.0	.0	2.6	10.0	40.0	13.3	.0	5.9	.0	20.0	14.3	4.8	13.3
Mean	3,00	3,00	2,97	3,06	3,00	3,00	3,00	3,00	3,03	2,97	3,00	2,60	3,07	3,08	3,00	3,12	2,88	2,93	3,10	2,93
Table Created: 06-09-2024 - 17:41:401,2,3,5
1. Results are based on two-sided tests assuming equal variances. For each significant pair, the key of the smaller category appears in the category with the larger mean.  Significance level for upper case letters (A, B, C): .05  Significance level for lower case letters (a, b, c): .1
2. Tests are adjusted for all pairwise comparisons within a row of each innermost subtable using the Bonferroni correction.
3. Pairwise comparisons are not performed for some pairs because the pooled variance estimate for the compared categories is zero.
4. This category is not used in comparisons because its column proportion is equal to zero or one.
5. Results are based on two-sided tests. For each significant pair, the key of the category with the smaller column proportion appears in the category with the larger column proportion.  Significance level for upper case letters (A, B, C): .05  Significance level for lower case letters (a, b, c): .1
7.C To What Extend Do You Agree That The Fragrance Of The Shoe Polish Cream Is Masking The Malodour Of The Smelly shoe + Efficiency of fragrance while using + Mean BY City > (Product Placed : + Age Group + User Type)
Values are in Column Percent (N%) - Except Base and Mean - Boxes are Percent(%) of Base	Nagpur										Kolkata
	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish
		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)
Base	99	18	31	18	32	52	47	29	32	38	50	5	15	13	17	25	25	14	21	15
Strongly Agree	85.9	83.3	87.1	72.2	93.8	90.4	80.9	89.7	81.3	86.8	56.0	40.0	66.7	46.2	58.8	48.0	64.0	64.3	66.7	33.3
Somewhat Agree	13.1	16.7	12.9	22.2	6.3	9.6	17.0	10.3	18.8	10.5	34.0	20.0	20.0	53.8	35.3	52.0 B	16.0	21.4	28.6	53.3
Neither Agree Or Disagree	1.0	.03	.03	5.6	.03	.03	2.1	3	.03	2.6	.0	.03	.03	.03	.03	.03	.03	.03	.03	.03
Somewhat Disagree	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	8.0	40.0	13.3	.03	.03	.03	16.0	14.3	.03	13.3
Strongly Disagree	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	2.0	.03	.03	.03	5.9	.03	4.0	.03	4.8	.03
TB	86.7	83.3	87.1	76.5	93.8	90.4	82.6	89.7	81.3	89.2	56.0	40.0	66.7	46.2	58.8	48.0	64.0	64.3	66.7	33.3
T2B	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	90.0	60.0	86.7	100.0	94.1	100.0	80.0	85.7	95.2	86.7
BB	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	2.0	.0	.0	.0	5.9	.0	4.0	.0	4.8	.0
B2B	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	10.0	40.0	13.3	.0	5.9	.0	20.0	14.3	4.8	13.3
Mean	4,85	4,83	4,87	4,67	4,94	4,90	4,79	4,90	4,81	4,84	4,34	3,60	4,40	4,46	4,41	4,48	4,20	4,36	4,52	4,07
Table Created: 06-09-2024 - 17:41:401,2,4
1. Results are based on two-sided tests assuming equal variances. For each significant pair, the key of the smaller category appears in the category with the larger mean.  Significance level for upper case letters (A, B, C): .05  Significance level for lower case letters (a, b, c): .1
2. Tests are adjusted for all pairwise comparisons within a row of each innermost subtable using the Bonferroni correction.
3. This category is not used in comparisons because its column proportion is equal to zero or one.
4. Results are based on two-sided tests. For each significant pair, the key of the category with the smaller column proportion appears in the category with the larger column proportion.  Significance level for upper case letters (A, B, C): .05  Significance level for lower case letters (a, b, c): .1
8.A Which Of The Below Options Would Best Describe Your Likeability Of The Fragrance Of This Shoe Polish Cream Post Usage + Likeability of fragrance post usage + Mean BY City > (Product Placed : + Age Group + User Type)
Values are in Column Percent (N%) - Except Base and Mean - Boxes are Percent(%) of Base	Nagpur										Kolkata
	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish
		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)
Base	99	18	31	18	32	52	47	29	32	38	50	5	15	13	17	25	25	14	21	15
Excellent	6.1	5.6	6.5	5.6	6.3	7.7	4.3	6.9	3.1	7.9	6.0	.03	.03	7.7	11.8	4.0	8.0	21.4	.03	.03
Very Good	89.9	77.8	90.3	94.4	93.8	88.5	91.5	89.7	93.8	86.8	74.0	40.0	80.0	84.6	70.6	84.0	64.0	64.3	85.7	66.7
Good	4.0	16.7 b	3.2	.03	.03	3.8	4.3	3.4	3.1	5.3	10.0	20.0	6.7	7.7	11.8	12.0	8.0	.03	9.5	20.0
Fair	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	.0	.03	.03	.03	.03	.03	.03	.03	.03	.03
Neither Fair Nor Poor	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	2.0	.03	.03	.03	5.9	.03	4.0	.03	4.8	.03
Poor	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	8.0	40.0	13.3	.03	.03	.03	16.0	14.3	.03	13.3
Very Poor	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	.0	.03	.03	.03	.03	.03	.03	.03	.03	.03
TB	6.3	6.7	6.7	5.6	6.3	8.0	4.4	7.1	3.2	8.3	6.8	.0	.0	8.3	14.3	4.5	9.1	21.4	.0	.0
T2B	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	90.9	50.0	85.7	100.0	100.0	100.0	81.8	85.7	100.0	83.3
BB	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0
B2B	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	9.1	50.0	14.3	.0	.0	.0	18.2	14.3	.0	16.7
Mean	6,02	5,89	6,03	6,06	6,06	6,04	6,00	6,03	6,00	6,03	5,58	4,20	5,40	6,00 A	5,82 a	5,92 B	5,24	5,64	5,76	5,27
Table Created: 06-09-2024 - 17:41:401,2,4
1. Results are based on two-sided tests assuming equal variances. For each significant pair, the key of the smaller category appears in the category with the larger mean.  Significance level for upper case letters (A, B, C): .05  Significance level for lower case letters (a, b, c): .1
2. Tests are adjusted for all pairwise comparisons within a row of each innermost subtable using the Bonferroni correction.
3. This category is not used in comparisons because its column proportion is equal to zero or one.
4. Results are based on two-sided tests. For each significant pair, the key of the category with the smaller column proportion appears in the category with the larger column proportion.  Significance level for upper case letters (A, B, C): .05  Significance level for lower case letters (a, b, c): .1
8.B How Would You Rate The Strength Of Fragrance Of This Shoe Polish Cream Post Usage + Strength of fragrance post usage + Mean BY City > (Product Placed : + Age Group + User Type)
Values are in Column Percent (N%) - Except Base and Mean - Boxes are Percent(%) of Base	Nagpur										Kolkata
	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish
		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)
Base	99	18	31	18	32	52	47	29	32	38	50	5	15	13	17	25	25	14	21	15
Much Too Strong Compared To What I Desire	2.0	.03	.03	5.6	3.1	3.8	.03	6.9	.03	.03	4.0	.03	.03	7.7	5.9	4.0	4.0	14.3	.03	.03
Somewhat Strong Compared To What I Desire	1.0	.03	.03	5.6	.03	.03	2.1	3	3.1	.03	8.0	.03	6.7	.03	17.6	12.0	4.0	.03	9.5	13.3
Just The Right Strength I Desire	96.0	100.03	96.8	88.9	96.9	96.2	95.7	93.1	96.9	97.4	78.0	60.0	80.0	92.3	70.6	84.0	72.0	71.4	85.7	73.3
Somewhat Weak Compared To What I Desire	1.0	.03	3.2	.03	.03	.03	2.1	3	.03	2.6	8.0	40.0	13.3	.03	.03	.03	16.0	14.3	.03	13.3
Much Too Weak Compared To What I Desire	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	2.0	.03	.03	.03	5.9	.03	4.0	.03	4.8	.03
T2B	3.0	.0	.0	11.1	3.1	3.8	2.1	6.9	3.1	.0	12.0	.0	6.7	7.7	23.5	16.0	8.0	14.3	9.5	13.3
JTR	96.0	100.0	96.8	88.9	96.9	96.2	95.7	93.1	96.9	97.4	78.0	60.0	80.0	92.3	70.6	84.0	72.0	71.4	85.7	73.3
B2B	1.0	.0	3.2	.0	.0	.0	2.1	.0	.0	2.6	10.0	40.0	13.3	.0	5.9	.0	20.0	14.3	4.8	13.3
Mean	3,04	3,00	2,97	3,17	3,06	3,08	3,00	3,14	3,03	2,97	3,04	2,60	2,93	3,15	3,18	3,20 b	2,88	3,14	3,00	3,00
Table Created: 06-09-2024 - 17:41:401,2,4
1. Results are based on two-sided tests assuming equal variances. For each significant pair, the key of the smaller category appears in the category with the larger mean.  Significance level for upper case letters (A, B, C): .05  Significance level for lower case letters (a, b, c): .1
2. Tests are adjusted for all pairwise comparisons within a row of each innermost subtable using the Bonferroni correction.
3. This category is not used in comparisons because its column proportion is equal to zero or one.
4. Results are based on two-sided tests. For each significant pair, the key of the category with the smaller column proportion appears in the category with the larger column proportion.  Significance level for upper case letters (A, B, C): .05  Significance level for lower case letters (a, b, c): .1
8.C To What Extent Do You Agree That Fragrance Of The Shoe Polish Cream Is Masking The Malodour Of The Smelly shoe  + Efficiency of fragrance post usage + Mean BY City > (Product Placed : + Age Group + User Type)
Values are in Column Percent (N%) - Except Base and Mean - Boxes are Percent(%) of Base	Nagpur										Kolkata
	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish
		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)
Base	99	18	31	18	32	52	47	29	32	38	50	5	15	13	17	25	25	14	21	15
Strongly Agree	89.9	88.9	87.1	94.4	90.6	88.5	91.5	96.6	87.5	86.8	58.0	40.0	60.0	53.8	64.7	60.0	56.0	64.3	61.9	46.7
Somewhat Agree	10.1	11.1	12.9	5.6	9.4	11.5	8.5	3.4	12.5	13.2	32.0	20.0	26.7	46.2	29.4	40.0	24.0	21.4	33.3	40.0
Neither Agree Or Disagree	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	.0	.03	.03	.03	.03	.03	.03	.03	.03	.03
Somewhat Disagree	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	10.0	40.0	13.3	.03	5.9	.03	20.0	14.3	4.8	13.3
Strongly Disagree	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	.0	.03	.03	.03	.03	.03	.03	.03	.03	.03
TB	89.9	88.9	87.1	94.4	90.6	88.5	91.5	96.6	87.5	86.8	58.0	40.0	60.0	53.8	64.7	60.0	56.0	64.3	61.9	46.7
T2B	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	90.0	60.0	86.7	100.0	94.1	100.0	80.0	85.7	95.2	86.7
BB	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0
B2B	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	10.0	40.0	13.3	.0	5.9	.0	20.0	14.3	4.8	13.3
Mean	4,90	4,89	4,87	4,94	4,91	4,88	4,91	4,97	4,87	4,87	4,38	3,60	4,33	4,54	4,53	4,60 b	4,16	4,36	4,52	4,20
Table Created: 06-09-2024 - 17:41:401,2,4
1. Results are based on two-sided tests assuming equal variances. For each significant pair, the key of the smaller category appears in the category with the larger mean.  Significance level for upper case letters (A, B, C): .05  Significance level for lower case letters (a, b, c): .1
2. Tests are adjusted for all pairwise comparisons within a row of each innermost subtable using the Bonferroni correction.
3. This category is not used in comparisons because its column proportion is equal to zero or one.
4. Results are based on two-sided tests. For each significant pair, the key of the category with the smaller column proportion appears in the category with the larger column proportion.  Significance level for upper case letters (A, B, C): .05  Significance level for lower case letters (a, b, c): .1
9. After Cleaning The Shoes With Clean brush, Was There Any Malodour After Shoes Were Completely Dry? BY City > (Product Placed : + Age Group + User Type)
All Values are in Column Percent (N%)	Nagpur										Kolkata
	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish
		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)
Base	99	18	31	18	32	52	47	29	32	38	50	5	15	13	17	25	25	14	21	15
	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%
Yes	28.3	33.3	29.0	16.7	31.3	26.9	29.8	37.9	25.0	23.7	16.0	.0a	20.0	15.4	17.6	12.0	20.0	21.4	14.3	13.3
No	71.7	66.7	71.0	83.3	68.8	73.1	70.2	62.1	75.0	76.3	84.0	100.0a	80.0	84.6	82.4	88.0	80.0	78.6	85.7	86.7
Table Created: 06-09-2024 - 17:41:40b,c
a. This category is not used in comparisons because its column proportion is equal to zero or one.
b. Results are based on two-sided tests. For each significant pair, the key of the category with the smaller column proportion appears in the category with the larger column proportion.  Significance level for upper case letters (A, B, C): .05  Significance level for lower case letters (a, b, c): .1
c. Tests are adjusted for all pairwise comparisons within a row of each innermost subtable using the Bonferroni correction.
10. After Rinsing The Utensils With Clean Water, Was There Any Malodour Of The Food After Utensils Were Completely Dry? BY City > (Product Placed : + Age Group + User Type)
All Values are in Column Percent (N%)	Nagpur										Kolkata
	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish
		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)
Base	99	18	31	18	32	52	47	29	32	38	50	5	15	13	17	25	25	14	21	15
	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%
Yes	.0	.0a	.0a	.0a	.0a	.0a	.0a	.0a	.0a	.0a	2.0	20.0	.0a	.0a	.0a	.0a	4.0	7.1	.0a	.0a
No	100.0	100.0a	100.0a	100.0a	100.0a	100.0a	100.0a	100.0a	100.0a	100.0a	98.0	80.0	100.0a	100.0a	100.0a	100.0a	96.0	92.9	100.0a	100.0a
Table Created: 06-09-2024 - 17:41:40b,c
a. This category is not used in comparisons because its column proportion is equal to zero or one.
b. Results are based on two-sided tests. For each significant pair, the key of the category with the smaller column proportion appears in the category with the larger column proportion.  Significance level for upper case letters (A, B, C): .05  Significance level for lower case letters (a, b, c): .1
c. Tests are adjusted for all pairwise comparisons within a row of each innermost subtable using the Bonferroni correction.
11. After Smelling This Fragrance, Do You Agree That This Fragrance Is A Fit For The Statement - Smells like Leather? + Other Information + Mean BY City > (Product Placed : + Age Group + User Type)
Values are in Column Percent (N%) - Except Base and Mean - Boxes are Percent(%) of Base	Nagpur										Kolkata
	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish
		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)
Base	99	18	31	18	32	52	47	29	32	38	50	5	15	13	17	25	25	14	21	15
Strongly Agree	93.9	94.4	93.5	94.4	93.8	96.2	91.5	96.6	90.6	94.7	72.0	60.0	66.7	69.2	82.4	76.0	68.0	78.6	66.7	73.3
Somewhat Agree	5.1	5.6	3.2	5.6	6.3	3.8	6.4	3.4	9.4	2.6	18.0	.03	20.0	30.8	11.8	24.0	12.0	7.1	28.6	13.3
Neither Agree Or Disagree	1.0	.03	3.2	.03	.03	.03	2.1	3	.03	2.6	.0	.03	.03	.03	.03	.03	.03	.03	.03	.03
Somewhat Disagree	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	8.0	40.0	13.3	.03	.03	.03	16.0	14.3	.03	13.3
Strongly Disagree	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	2.0	.03	.03	.03	5.9	.03	4.0	.03	4.8	.03
TB	94.9	94.4	96.7	94.4	93.8	96.2	93.5	96.6	90.6	97.3	72.0	60.0	66.7	69.2	82.4	76.0	68.0	78.6	66.7	73.3
T2B	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	90.0	60.0	86.7	100.0	94.1	100.0	80.0	85.7	95.2	86.7
BB	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	2.0	.0	.0	.0	5.9	.0	4.0	.0	4.8	.0
B2B	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	10.0	40.0	13.3	.0	5.9	.0	20.0	14.3	4.8	13.3
Mean	4,93	4,94	4,90	4,94	4,94	4,96	4,89	4,97	4,91	4,92	4,50	3,80	4,40	4,69	4,65	4,76 b	4,24	4,50	4,52	4,47
Table Created: 06-09-2024 - 17:41:401,2,4
1. Results are based on two-sided tests assuming equal variances. For each significant pair, the key of the smaller category appears in the category with the larger mean.  Significance level for upper case letters (A, B, C): .05  Significance level for lower case letters (a, b, c): .1
2. Tests are adjusted for all pairwise comparisons within a row of each innermost subtable using the Bonferroni correction.
3. This category is not used in comparisons because its column proportion is equal to zero or one.
4. Results are based on two-sided tests. For each significant pair, the key of the category with the smaller column proportion appears in the category with the larger column proportion.  Significance level for upper case letters (A, B, C): .05  Significance level for lower case letters (a, b, c): .1
Effectively Removes Bad Smell From Shoes + Effectively removes smell of Veg or Non-Veg food from vessels + Mean BY City > (Product Placed : + Age Group + User Type)
Values are in Column Percent (N%) - Except Base and Mean - Boxes are Percent(%) of Base	Nagpur										Kolkata
	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish
		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)
Base	99	18	31	18	32	52	47	29	32	38	50	5	15	13	17	25	25	14	21	15
Strongly Agree	15.2	11.1	6.5	22.2	21.9	19.2	10.6	17.2	15.6	13.2	16.0	.03	13.3	30.8	11.8	12.0	20.0	7.1	19.0	20.0
Somewhat Agree	6.1	11.1	3.2	.03	9.4	3.8	8.5	3	3.1	13.2	4.0	20.0	.03	7.7	.03	.03	8.0	14.3	.03	.03
Neither Agree Or Disagree	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	.0	.03	.03	.03	.03	.03	.03	.03	.03	.03
Somewhat Disagree	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	2.0	.03	6.7	.03	.03	.03	4.0	.03	.03	6.7
Strongly Disagree	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	.0	.03	.03	.03	.03	.03	.03	.03	.03	.03
0	78.8	77.8	90.3	77.8	68.8	76.9	80.9	82.8	81.3	73.7	78.0	80.0	80.0	61.5	88.2	88.0 b	68.0	78.6	81.0	73.3
TB	71.4	50.0	66.7	100.0	70.0	83.3	55.6	100.0	83.3	50.0	72.7	.0	66.7	80.0	100.0	100.0	62.5	33.3	100.0	75.0
T2B	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	90.9	100.0	66.7	100.0	100.0	100.0	87.5	100.0	100.0	75.0
BB	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0
B2B	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	9.1	.0	33.3	.0	.0	.0	12.5	.0	.0	25.0
Mean	1,00	1,00	,45	1,11	1,47	1,12	,87	,86	,91	1,18	1,00	,80	,80	1,85	,59	,60	1,40	,93	,95	1,13
Table Created: 06-09-2024 - 17:41:401,2,4
1. Results are based on two-sided tests assuming equal variances. For each significant pair, the key of the smaller category appears in the category with the larger mean.  Significance level for upper case letters (A, B, C): .05  Significance level for lower case letters (a, b, c): .1
2. Tests are adjusted for all pairwise comparisons within a row of each innermost subtable using the Bonferroni correction.
3. This category is not used in comparisons because its column proportion is equal to zero or one.
4. Results are based on two-sided tests. For each significant pair, the key of the category with the smaller column proportion appears in the category with the larger column proportion.  Significance level for upper case letters (A, B, C): .05  Significance level for lower case letters (a, b, c): .1
Is A Premium Fragrance + Is a premium fragrance + Mean BY City > (Product Placed : + Age Group + User Type)
Values are in Column Percent (N%) - Except Base and Mean - Boxes are Percent(%) of Base	Nagpur										Kolkata
	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish
		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)
Base	99	18	31	18	32	52	47	29	32	38	50	5	15	13	17	25	25	14	21	15
Strongly Agree	16.2	11.1	9.7	11.1	28.1	17.3	14.9	6.9	15.6	23.7	20.0	20.0	13.3	38.5	11.8	12.0	28.0	21.4	19.0	20.0
Somewhat Agree	5.1	11.1	.03	11.1	3.1	5.8	4.3	10.3	3.1	2.6	.0	.03	.03	.03	.03	.03	.03	.03	.03	.03
Neither Agree Or Disagree	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	.0	.03	.03	.03	.03	.03	.03	.03	.03	.03
Somewhat Disagree	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	2.0	.03	6.7	.03	.03	.03	4.0	.03	.03	6.7
Strongly Disagree	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	.0	.03	.03	.03	.03	.03	.03	.03	.03	.03
0	78.8	77.8	90.3	77.8	68.8	76.9	80.9	82.8	81.3	73.7	78.0	80.0	80.0	61.5	88.2	88.0 b	68.0	78.6	81.0	73.3
T2B	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	90.9	100.0	66.7	100.0	100.0	100.0	87.5	100.0	100.0	75.0
TB	76.2	50.0	100.0	50.0	90.0	75.0	77.8	40.0	83.3	90.0	90.9	100.0	66.7	100.0	100.0	100.0	87.5	100.0	100.0	75.0
BB	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0
B2B	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	9.1	.0	33.3	.0	.0	.0	12.5	.0	.0	25.0
Mean	1,01	1,00	,48	1,00	1,53	1,10	,91	,76	,91	1,29	1,04	1,00	,80	1,92	,59	,60	1,48	1,07	,95	1,13
Table Created: 06-09-2024 - 17:41:401,2,4
1. Results are based on two-sided tests assuming equal variances. For each significant pair, the key of the smaller category appears in the category with the larger mean.  Significance level for upper case letters (A, B, C): .05  Significance level for lower case letters (a, b, c): .1
2. Tests are adjusted for all pairwise comparisons within a row of each innermost subtable using the Bonferroni correction.
3. This category is not used in comparisons because its column proportion is equal to zero or one.
4. Results are based on two-sided tests. For each significant pair, the key of the category with the smaller column proportion appears in the category with the larger column proportion.  Significance level for upper case letters (A, B, C): .05  Significance level for lower case letters (a, b, c): .1
Is A Unique Fragrance + Is a unique fragrance + Mean BY City > (Product Placed : + Age Group + User Type)
Values are in Column Percent (N%) - Except Base and Mean - Boxes are Percent(%) of Base	Nagpur										Kolkata
	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish
		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)
Base	99	18	31	18	32	52	47	29	32	38	50	5	15	13	17	25	25	14	21	15
Strongly Agree	14.1	16.7	3.2	11.1	25.0 b	19.2	8.5	13.8	15.6	13.2	20.0	20.0	13.3	38.5	11.8	12.0	28.0	21.4	19.0	20.0
Somewhat Agree	7.1	5.6	6.5	11.1	6.3	3.8	10.6	3.4	3.1	13.2	.0	.03	.03	.03	.03	.03	.03	.03	.03	.03
Neither Agree Or Disagree	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	2.0	.03	6.7	.03	.03	.03	4.0	.03	.03	6.7
Somewhat Disagree	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	.0	.03	.03	.03	.03	.03	.03	.03	.03	.03
Strongly Disagree	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	.0	.03	.03	.03	.03	.03	.03	.03	.03	.03
0	78.8	77.8	90.3	77.8	68.8	76.9	80.9	82.8	81.3	73.7	78.0	80.0	80.0	61.5	88.2	88.0 b	68.0	78.6	81.0	73.3
TB	66.7	75.0	33.3	50.0	80.0	83.3	44.4	80.0	83.3	50.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0
T2B	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0
BB	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0
B2B	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0
Mean	,99	1,06	,42	1,00	1,50	1,12	,85	,83	,91	1,18	1,06	1,00	,87	1,92	,59	,60	1,52	1,07	,95	1,20
Table Created: 06-09-2024 - 17:41:401,2,4
1. Results are based on two-sided tests assuming equal variances. For each significant pair, the key of the smaller category appears in the category with the larger mean.  Significance level for upper case letters (A, B, C): .05  Significance level for lower case letters (a, b, c): .1
2. Tests are adjusted for all pairwise comparisons within a row of each innermost subtable using the Bonferroni correction.
3. This category is not used in comparisons because its column proportion is equal to zero or one.
4. Results are based on two-sided tests. For each significant pair, the key of the category with the smaller column proportion appears in the category with the larger column proportion.  Significance level for upper case letters (A, B, C): .05  Significance level for lower case letters (a, b, c): .1
Is A Natural Fragrance + Is a natural fragrance + Mean BY City > (Product Placed : + Age Group + User Type)
Values are in Column Percent (N%) - Except Base and Mean - Boxes are Percent(%) of Base	Nagpur										Kolkata
	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish
		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)
Base	99	18	31	18	32	52	47	29	32	38	50	5	15	13	17	25	25	14	21	15
Strongly Agree	16.2	16.7	9.7	11.1	25.0	15.4	17.0	10.3	18.8	18.4	14.0	.03	13.3	23.1	11.8	12.0	16.0	14.3	14.3	13.3
Somewhat Agree	5.1	5.6	.03	11.1	6.3	7.7	2.1	6.9	.03	7.9	6.0	20.0	.03	15.4	.03	.03	12.0	7.1	4.8	6.7
Neither Agree Or Disagree	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	.0	.03	.03	.03	.03	.03	.03	.03	.03	.03
Somewhat Disagree	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	2.0	.03	6.7	.03	.03	.03	4.0	.03	.03	6.7
Strongly Disagree	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	.0	.03	.03	.03	.03	.03	.03	.03	.03	.03
0	78.8	77.8	90.3	77.8	68.8	76.9	80.9	82.8	81.3	73.7	78.0	80.0	80.0	61.5	88.2	88.0 b	68.0	78.6	81.0	73.3
TB	76.2	75.0	100.0	50.0	80.0	66.7	88.9	60.0	100.0	70.0	63.6	.0	66.7	60.0	100.0	100.0	50.0	66.7	75.0	50.0
T2B	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	90.9	100.0	66.7	100.0	100.0	100.0	87.5	100.0	100.0	75.0
BB	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0
B2B	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	9.1	.0	33.3	.0	.0	.0	12.5	.0	.0	25.0
Mean	1,01	1,06	,48	1,00	1,50	1,08	,94	,79	,94	1,24	,98	,80	,80	1,77	,59	,60	1,36	1,00	,90	1,07
Table Created: 06-09-2024 - 17:41:401,2,4
1. Results are based on two-sided tests assuming equal variances. For each significant pair, the key of the smaller category appears in the category with the larger mean.  Significance level for upper case letters (A, B, C): .05  Significance level for lower case letters (a, b, c): .1
2. Tests are adjusted for all pairwise comparisons within a row of each innermost subtable using the Bonferroni correction.
3. This category is not used in comparisons because its column proportion is equal to zero or one.
4. Results are based on two-sided tests. For each significant pair, the key of the category with the smaller column proportion appears in the category with the larger column proportion.  Significance level for upper case letters (A, B, C): .05  Significance level for lower case letters (a, b, c): .1
Is A Caring Fragrance + Is a Caring fragrance + Mean BY City > (Product Placed : + Age Group + User Type)
Values are in Column Percent (N%) - Except Base and Mean - Boxes are Percent(%) of Base	Nagpur										Kolkata
	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish
		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)
Base	99	18	31	18	32	52	47	29	32	38	50	5	15	13	17	25	25	14	21	15
Strongly Agree	18.2	22.2	9.7	22.2	21.9	19.2	17.0	17.2	12.5	23.7	18.0	20.0	13.3	30.8	11.8	12.0	24.0	21.4	14.3	20.0
Somewhat Agree	3.0	.03	.03	.03	9.4	3.8	2.1	3	6.3	2.6	2.0	.03	.03	7.7	.03	.03	4.0	.03	4.8	.03
Neither Agree Or Disagree	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	.0	.03	.03	.03	.03	.03	.03	.03	.03	.03
Somewhat Disagree	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	2.0	.03	6.7	.03	.03	.03	4.0	.03	.03	6.7
Strongly Disagree	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	.0	.03	.03	.03	.03	.03	.03	.03	.03	.03
0	78.8	77.8	90.3	77.8	68.8	76.9	80.9	82.8	81.3	73.7	78.0	80.0	80.0	61.5	88.2	88.0 b	68.0	78.6	81.0	73.3
TB	85.7	100.0	100.0	100.0	70.0	83.3	88.9	100.0	66.7	90.0	81.8	100.0	66.7	80.0	100.0	100.0	75.0	100.0	75.0	75.0
T2B	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	90.9	100.0	66.7	100.0	100.0	100.0	87.5	100.0	100.0	75.0
BB	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0
B2B	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	9.1	.0	33.3	.0	.0	.0	12.5	.0	.0	25.0
Mean	1,03	1,11	,48	1,11	1,47	1,12	,94	,86	,88	1,29	1,02	1,00	,80	1,85	,59	,60	1,44	1,07	,90	1,13
Table Created: 06-09-2024 - 17:41:401,2,4
1. Results are based on two-sided tests assuming equal variances. For each significant pair, the key of the smaller category appears in the category with the larger mean.  Significance level for upper case letters (A, B, C): .05  Significance level for lower case letters (a, b, c): .1
2. Tests are adjusted for all pairwise comparisons within a row of each innermost subtable using the Bonferroni correction.
3. This category is not used in comparisons because its column proportion is equal to zero or one.
4. Results are based on two-sided tests. For each significant pair, the key of the category with the smaller column proportion appears in the category with the larger column proportion.  Significance level for upper case letters (A, B, C): .05  Significance level for lower case letters (a, b, c): .1
Fragrance That I Want To Smell Again And Again + Fragrance that I want to smell again and again + Mean BY City > (Product Placed : + Age Group + User Type)
Values are in Column Percent (N%) - Except Base and Mean - Boxes are Percent(%) of Base	Nagpur										Kolkata
	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish
		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)
Base	99	18	31	18	32	52	47	29	32	38	50	5	15	13	17	25	25	14	21	15
Strongly Agree	18.2	11.1	9.7	22.2	28.1	21.2	14.9	13.8	18.8	21.1	20.0	20.0	13.3	38.5	11.8	12.0	28.0	21.4	19.0	20.0
Somewhat Agree	3.0	11.1	.03	.03	3.1	1.9	4.3	3.4	.03	5.3	.0	.03	.03	.03	.03	.03	.03	.03	.03	.03
Neither Agree Or Disagree	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	.0	.03	.03	.03	.03	.03	.03	.03	.03	.03
Somewhat Disagree	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	2.0	.03	6.7	.03	.03	.03	4.0	.03	.03	6.7
Strongly Disagree	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	.0	.03	.03	.03	.03	.03	.03	.03	.03	.03
0	78.8	77.8	90.3	77.8	68.8	76.9	80.9	82.8	81.3	73.7	78.0	80.0	80.0	61.5	88.2	88.0 b	68.0	78.6	81.0	73.3
TB	85.7	50.0	100.0	100.0	90.0	91.7	77.8	80.0	100.0	80.0	90.9	100.0	66.7	100.0	100.0	100.0	87.5	100.0	100.0	75.0
T2B	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	90.9	100.0	66.7	100.0	100.0	100.0	87.5	100.0	100.0	75.0
BB	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0
B2B	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	9.1	.0	33.3	.0	.0	.0	12.5	.0	.0	25.0
Mean	1,03	1,00	,48	1,11	1,53	1,13	,91	,83	,94	1,26	1,04	1,00	,80	1,92	,59	,60	1,48	1,07	,95	1,13
Table Created: 06-09-2024 - 17:41:401,2,4
1. Results are based on two-sided tests assuming equal variances. For each significant pair, the key of the smaller category appears in the category with the larger mean.  Significance level for upper case letters (A, B, C): .05  Significance level for lower case letters (a, b, c): .1
2. Tests are adjusted for all pairwise comparisons within a row of each innermost subtable using the Bonferroni correction.
3. This category is not used in comparisons because its column proportion is equal to zero or one.
4. Results are based on two-sided tests. For each significant pair, the key of the category with the smaller column proportion appears in the category with the larger column proportion.  Significance level for upper case letters (A, B, C): .05  Significance level for lower case letters (a, b, c): .1
Is Fresh Fragrance + Is fresh fragrance + Mean BY City > (Product Placed : + Age Group + User Type)
Values are in Column Percent (N%) - Except Base and Mean - Boxes are Percent(%) of Base	Nagpur										Kolkata
	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish
		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)
Base	99	18	31	18	32	52	47	29	32	38	50	5	15	13	17	25	25	14	21	15
Strongly Agree	15.2	5.6	9.7	11.1	28.1	17.3	12.8	10.3	15.6	18.4	20.0	20.0	13.3	38.5	11.8	12.0	28.0	21.4	19.0	20.0
Somewhat Agree	6.1	16.7	.03	11.1	3.1	5.8	6.4	6.9	3.1	7.9	.0	.03	.03	.03	.03	.03	.03	.03	.03	.03
Neither Agree Or Disagree	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	.0	.03	.03	.03	.03	.03	.03	.03	.03	.03
Somewhat Disagree	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	2.0	.03	6.7	.03	.03	.03	4.0	.03	.03	6.7
Strongly Disagree	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	.0	.03	.03	.03	.03	.03	.03	.03	.03	.03
0	78.8	77.8	90.3	77.8	68.8	76.9	80.9	82.8	81.3	73.7	78.0	80.0	80.0	61.5	88.2	88.0 b	68.0	78.6	81.0	73.3
TB	71.4	25.0	100.0	50.0	90.0	75.0	66.7	60.0	83.3	70.0	90.9	100.0	66.7	100.0	100.0	100.0	87.5	100.0	100.0	75.0
T2B	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	90.9	100.0	66.7	100.0	100.0	100.0	87.5	100.0	100.0	75.0
BB	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0
B2B	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	9.1	.0	33.3	.0	.0	.0	12.5	.0	.0	25.0
Mean	1,00	,94	,48	1,00	1,53	1,10	,89	,79	,91	1,24	1,04	1,00	,80	1,92	,59	,60	1,48	1,07	,95	1,13
Table Created: 06-09-2024 - 17:41:401,2,4
1. Results are based on two-sided tests assuming equal variances. For each significant pair, the key of the smaller category appears in the category with the larger mean.  Significance level for upper case letters (A, B, C): .05  Significance level for lower case letters (a, b, c): .1
2. Tests are adjusted for all pairwise comparisons within a row of each innermost subtable using the Bonferroni correction.
3. This category is not used in comparisons because its column proportion is equal to zero or one.
4. Results are based on two-sided tests. For each significant pair, the key of the category with the smaller column proportion appears in the category with the larger column proportion.  Significance level for upper case letters (A, B, C): .05  Significance level for lower case letters (a, b, c): .1
Is Modern Fragrance + Is modern fragrance + Mean BY City > (Product Placed : + Age Group + User Type)
Values are in Column Percent (N%) - Except Base and Mean - Boxes are Percent(%) of Base	Nagpur										Kolkata
	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish
		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)
Base	99	18	31	18	32	52	47	29	32	38	50	5	15	13	17	25	25	14	21	15
Strongly Agree	14.1	11.1	9.7	11.1	21.9	13.5	14.9	13.8	12.5	15.8	20.0	20.0	13.3	38.5	11.8	12.0	28.0	21.4	19.0	20.0
Somewhat Agree	7.1	11.1	.03	11.1	9.4	9.6	4.3	3.4	6.3	10.5	.0	.03	.03	.03	.03	.03	.03	.03	.03	.03
Neither Agree Or Disagree	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	.0	.03	.03	.03	.03	.03	.03	.03	.03	.03
Somewhat Disagree	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	2.0	.03	6.7	.03	.03	.03	4.0	.03	.03	6.7
Strongly Disagree	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	.0	.03	.03	.03	.03	.03	.03	.03	.03	.03
0	78.8	77.8	90.3	77.8	68.8	76.9	80.9	82.8	81.3	73.7	78.0	80.0	80.0	61.5	88.2	88.0 b	68.0	78.6	81.0	73.3
TB	66.7	50.0	100.0	50.0	70.0	58.3	77.8	80.0	66.7	60.0	90.9	100.0	66.7	100.0	100.0	100.0	87.5	100.0	100.0	75.0
T2B	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	90.9	100.0	66.7	100.0	100.0	100.0	87.5	100.0	100.0	75.0
BB	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0
B2B	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	9.1	.0	33.3	.0	.0	.0	12.5	.0	.0	25.0
Mean	,99	1,00	,48	1,00	1,47	1,06	,91	,83	,88	1,21	1,04	1,00	,80	1,92	,59	,60	1,48	1,07	,95	1,13
Table Created: 06-09-2024 - 17:41:401,2,4
1. Results are based on two-sided tests assuming equal variances. For each significant pair, the key of the smaller category appears in the category with the larger mean.  Significance level for upper case letters (A, B, C): .05  Significance level for lower case letters (a, b, c): .1
2. Tests are adjusted for all pairwise comparisons within a row of each innermost subtable using the Bonferroni correction.
3. This category is not used in comparisons because its column proportion is equal to zero or one.
4. Results are based on two-sided tests. For each significant pair, the key of the category with the smaller column proportion appears in the category with the larger column proportion.  Significance level for upper case letters (A, B, C): .05  Significance level for lower case letters (a, b, c): .1
Is A Clean Fragrance + Is a clean fragrance + Mean BY City > (Product Placed : + Age Group + User Type)
Values are in Column Percent (N%) - Except Base and Mean - Boxes are Percent(%) of Base	Nagpur										Kolkata
	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish
		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)
Base	99	18	31	18	32	52	47	29	32	38	50	5	15	13	17	25	25	14	21	15
Strongly Agree	19.2	11.1	9.7	22.2	31.3	21.2	17.0	13.8	18.8	23.7	20.0	20.0	13.3	38.5	11.8	12.0	28.0	21.4	19.0	20.0
Somewhat Agree	2.0	11.1	.03	.03	.03	1.9	2.1	3.4	.03	2.6	.0	.03	.03	.03	.03	.03	.03	.03	.03	.03
Neither Agree Or Disagree	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	.0	.03	.03	.03	.03	.03	.03	.03	.03	.03
Somewhat Disagree	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	2.0	.03	6.7	.03	.03	.03	4.0	.03	.03	6.7
Strongly Disagree	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	.0	.03	.03	.03	.03	.03	.03	.03	.03	.03
0	78.8	77.8	90.3	77.8	68.8	76.9	80.9	82.8	81.3	73.7	78.0	80.0	80.0	61.5	88.2	88.0 b	68.0	78.6	81.0	73.3
TB	90.5	50.0	100.0	100.0	100.0	91.7	88.9	80.0	100.0	90.0	90.9	100.0	66.7	100.0	100.0	100.0	87.5	100.0	100.0	75.0
T2B	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	90.9	100.0	66.7	100.0	100.0	100.0	87.5	100.0	100.0	75.0
BB	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0
B2B	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	9.1	.0	33.3	.0	.0	.0	12.5	.0	.0	25.0
Mean	1,04	1,00	,48	1,11	1,56	1,13	,94	,83	,94	1,29	1,04	1,00	,80	1,92	,59	,60	1,48	1,07	,95	1,13
Table Created: 06-09-2024 - 17:41:401,2,4
1. Results are based on two-sided tests assuming equal variances. For each significant pair, the key of the smaller category appears in the category with the larger mean.  Significance level for upper case letters (A, B, C): .05  Significance level for lower case letters (a, b, c): .1
2. Tests are adjusted for all pairwise comparisons within a row of each innermost subtable using the Bonferroni correction.
3. This category is not used in comparisons because its column proportion is equal to zero or one.
4. Results are based on two-sided tests. For each significant pair, the key of the category with the smaller column proportion appears in the category with the larger column proportion.  Significance level for upper case letters (A, B, C): .05  Significance level for lower case letters (a, b, c): .1
Fragrance Feel like Leather + Fragrance makes me feel it has lemons in it + Mean BY City > (Product Placed : + Age Group + User Type)
Values are in Column Percent (N%) - Except Base and Mean - Boxes are Percent(%) of Base	Nagpur										Kolkata
	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish
		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)
Base	99	18	31	18	32	52	47	29	32	38	50	5	15	13	17	25	25	14	21	15
Strongly Agree	17.2	22.2	9.7	22.2	18.8	17.3	17.0	13.8	12.5	23.7	16.0	20.0	13.3	23.1	11.8	8.0	24.0	7.1	19.0	20.0
Somewhat Agree	4.0	.03	.03	.03	12.5	5.8	2.1	3.4	6.3	2.6	4.0	.03	.03	15.4	.03	4.0	4.0	14.3	.03	.03
Neither Agree Or Disagree	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	.0	.03	.03	.03	.03	.03	.03	.03	.03	.03
Somewhat Disagree	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	2.0	.03	6.7	.03	.03	.03	4.0	.03	.03	6.7
Strongly Disagree	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	.0	.03	.03	.03	.03	.03	.03	.03	.03	.03
0	78.8	77.8	90.3	77.8	68.8	76.9	80.9	82.8	81.3	73.7	78.0	80.0	80.0	61.5	88.2	88.0 b	68.0	78.6	81.0	73.3
TB	81.0	100.0	100.0	100.0	60.0	75.0	88.9	80.0	66.7	90.0	72.7	100.0	66.7	60.0	100.0	66.7	75.0	33.3	100.0	75.0
T2B	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	90.9	100.0	66.7	100.0	100.0	100.0	87.5	100.0	100.0	75.0
BB	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0
B2B	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	9.1	.0	33.3	.0	.0	.0	12.5	.0	.0	25.0
Mean	1,02	1,11	,48	1,11	1,44	1,10	,94	,83	,88	1,29	1,00	1,00	,80	1,77	,59	,56	1,44	,93	,95	1,13
Table Created: 06-09-2024 - 17:41:401,2,4
1. Results are based on two-sided tests assuming equal variances. For each significant pair, the key of the smaller category appears in the category with the larger mean.  Significance level for upper case letters (A, B, C): .05  Significance level for lower case letters (a, b, c): .1
2. Tests are adjusted for all pairwise comparisons within a row of each innermost subtable using the Bonferroni correction.
3. This category is not used in comparisons because its column proportion is equal to zero or one.
4. Results are based on two-sided tests. For each significant pair, the key of the category with the smaller column proportion appears in the category with the larger column proportion.  Significance level for upper case letters (A, B, C): .05  Significance level for lower case letters (a, b, c): .1
After The Cream Dry, There Is No Unpleasant Smell Of Anything + After the utensils dry, there is no unpleasant smell of Dishwash bar on them + Mean BY City > (Product Placed : + Age Group + User Type)
Values are in Column Percent (N%) - Except Base and Mean - Boxes are Percent(%) of Base	Nagpur										Kolkata
	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish
		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)
Base	99	18	31	18	32	52	47	29	32	38	50	5	15	13	17	25	25	14	21	15
Strongly Agree	16.2	5.6	9.7	22.2	25.0	21.2	10.6	17.2	15.6	15.8	18.0	20.0	13.3	30.8	11.8	12.0	24.0	21.4	19.0	13.3
Somewhat Agree	5.1	16.7	.03	.03	6.3	1.9	8.5	3	3.1	10.5	2.0	.03	.03	7.7	.03	.03	4.0	.03	.03	6.7
Neither Agree Or Disagree	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	.0	.03	.03	.03	.03	.03	.03	.03	.03	.03
Somewhat Disagree	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	2.0	.03	6.7	.03	.03	.03	4.0	.03	.03	6.7
Strongly Disagree	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	.0	.03	.03	.03	.03	.03	.03	.03	.03	.03
0	78.8	77.8	90.3	77.8	68.8	76.9	80.9	82.8	81.3	73.7	78.0	80.0	80.0	61.5	88.2	88.0 b	68.0	78.6	81.0	73.3
TB	76.2	25.0	100.0	100.0	80.0	91.7	55.6	100.0	83.3	60.0	81.8	100.0	66.7	80.0	100.0	100.0	75.0	100.0	100.0	50.0
T2B	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	90.9	100.0	66.7	100.0	100.0	100.0	87.5	100.0	100.0	75.0
BB	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0
B2B	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	9.1	.0	33.3	.0	.0	.0	12.5	.0	.0	25.0
Mean	1,01	,94	,48	1,11	1,50	1,13	,87	,86	,91	1,21	1,02	1,00	,80	1,85	,59	,60	1,44	1,07	,95	1,07
Table Created: 06-09-2024 - 17:41:401,2,4
1. Results are based on two-sided tests assuming equal variances. For each significant pair, the key of the smaller category appears in the category with the larger mean.  Significance level for upper case letters (A, B, C): .05  Significance level for lower case letters (a, b, c): .1
2. Tests are adjusted for all pairwise comparisons within a row of each innermost subtable using the Bonferroni correction.
3. This category is not used in comparisons because its column proportion is equal to zero or one.
4. Results are based on two-sided tests. For each significant pair, the key of the category with the smaller column proportion appears in the category with the larger column proportion.  Significance level for upper case letters (A, B, C): .05  Significance level for lower case letters (a, b, c): .1
Fragrance Makes Me Feel It Removes The Toughest Grease + Fragrance makes me feel it removes the toughest grease + Mean BY City > (Product Placed : + Age Group + User Type)
Values are in Column Percent (N%) - Except Base and Mean - Boxes are Percent(%) of Base	Nagpur										Kolkata
	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish
		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)
Base	99	18	31	18	32	52	47	29	32	38	50	5	15	13	17	25	25	14	21	15
Strongly Agree	19.2	16.7	9.7	22.2	28.1	23.1	14.9	17.2	18.8	21.1	18.0	20.0	13.3	30.8	11.8	8.0	28.0 a	14.3	19.0	20.0
Somewhat Agree	2.0	5.6	.03	.03	3.1	.03	4.3	3	.03	5.3	2.0	.03	.03	7.7	.03	4.0	.03	7.1	.03	.03
Neither Agree Or Disagree	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	.0	.03	.03	.03	.03	.03	.03	.03	.03	.03
Somewhat Disagree	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	2.0	.03	6.7	.03	.03	.03	4.0	.03	.03	6.7
Strongly Disagree	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	.0	.03	.03	.03	.03	.03	.03	.03	.03	.03
0	78.8	77.8	90.3	77.8	68.8	76.9	80.9	82.8	81.3	73.7	78.0	80.0	80.0	61.5	88.2	88.0 b	68.0	78.6	81.0	73.3
TB	90.5	75.0	100.0	100.0	90.0	100.0	77.8	100.0	100.0	80.0	81.8	100.0	66.7	80.0	100.0	66.7	87.5	66.7	100.0	75.0
T2B	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	90.9	100.0	66.7	100.0	100.0	100.0	87.5	100.0	100.0	75.0
BB	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0
B2B	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	9.1	.0	33.3	.0	.0	.0	12.5	.0	.0	25.0
Mean	1,04	1,06	,48	1,11	1,53	1,15	,91	,86	,94	1,26	1,02	1,00	,80	1,85	,59	,56	1,48	1,00	,95	1,13
Table Created: 06-09-2024 - 17:41:401,2,4
1. Results are based on two-sided tests assuming equal variances. For each significant pair, the key of the smaller category appears in the category with the larger mean.  Significance level for upper case letters (A, B, C): .05  Significance level for lower case letters (a, b, c): .1
2. Tests are adjusted for all pairwise comparisons within a row of each innermost subtable using the Bonferroni correction.
3. This category is not used in comparisons because its column proportion is equal to zero or one.
4. Results are based on two-sided tests. For each significant pair, the key of the category with the smaller column proportion appears in the category with the larger column proportion.  Significance level for upper case letters (A, B, C): .05  Significance level for lower case letters (a, b, c): .1
Fragrance Makes Me Feel It Removes The Grease Faster + Fragrance makes me feel it removes the grease faster + Mean BY City > (Product Placed : + Age Group + User Type)
Values are in Column Percent (N%) - Except Base and Mean - Boxes are Percent(%) of Base	Nagpur										Kolkata
	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish
		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)
Base	99	18	31	18	32	52	47	29	32	38	50	5	15	13	17	25	25	14	21	15
Strongly Agree	19.2	22.2	9.7	22.2	25.0	19.2	19.1	17.2	15.6	23.7	20.0	20.0	13.3	38.5	11.8	12.0	28.0	21.4	19.0	20.0
Somewhat Agree	2.0	.03	.03	.03	6.3	3.8	.03	3	3.1	2.6	.0	.03	.03	.03	.03	.03	.03	.03	.03	.03
Neither Agree Or Disagree	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	.0	.03	.03	.03	.03	.03	.03	.03	.03	.03
Somewhat Disagree	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	2.0	.03	6.7	.03	.03	.03	4.0	.03	.03	6.7
Strongly Disagree	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	.0	.03	.03	.03	.03	.03	.03	.03	.03	.03
0	78.8	77.8	90.3	77.8	68.8	76.9	80.9	82.8	81.3	73.7	78.0	80.0	80.0	61.5	88.2	88.0 b	68.0	78.6	81.0	73.3
TB	90.5	100.0	100.0	100.0	80.0	83.3	100.0	100.0	83.3	90.0	90.9	100.0	66.7	100.0	100.0	100.0	87.5	100.0	100.0	75.0
T2B	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	90.9	100.0	66.7	100.0	100.0	100.0	87.5	100.0	100.0	75.0
BB	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0
B2B	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	9.1	.0	33.3	.0	.0	.0	12.5	.0	.0	25.0
Mean	1,04	1,11	,48	1,11	1,50	1,12	,96	,86	,91	1,29	1,04	1,00	,80	1,92	,59	,60	1,48	1,07	,95	1,13
Table Created: 06-09-2024 - 17:41:401,2,4
1. Results are based on two-sided tests assuming equal variances. For each significant pair, the key of the smaller category appears in the category with the larger mean.  Significance level for upper case letters (A, B, C): .05  Significance level for lower case letters (a, b, c): .1
2. Tests are adjusted for all pairwise comparisons within a row of each innermost subtable using the Bonferroni correction.
3. This category is not used in comparisons because its column proportion is equal to zero or one.
4. Results are based on two-sided tests. For each significant pair, the key of the category with the smaller column proportion appears in the category with the larger column proportion.  Significance level for upper case letters (A, B, C): .05  Significance level for lower case letters (a, b, c): .1
Fragrance Makes Me Feel A Small Amount Of Product Cleans A Lot Of Vessels + Fragrance makes me feel a small amount of product cleans a lot of vessels + Mean BY City > (Product Placed : + Age Group + User Type)
Values are in Column Percent (N%) - Except Base and Mean - Boxes are Percent(%) of Base	Nagpur										Kolkata
	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish
		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)
Base	99	18	31	18	32	52	47	29	32	38	50	5	15	13	17	25	25	14	21	15
Strongly Agree	17.2	11.1	9.7	16.7	28.1	17.3	17.0	13.8	15.6	21.1	20.0	20.0	13.3	38.5	11.8	12.0	28.0	21.4	19.0	20.0
Somewhat Agree	4.0	11.1	.03	5.6	3.1	5.8	2.1	3.4	3.1	5.3	.0	.03	.03	.03	.03	.03	.03	.03	.03	.03
Neither Agree Or Disagree	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	.0	.03	.03	.03	.03	.03	.03	.03	.03	.03
Somewhat Disagree	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	2.0	.03	6.7	.03	.03	.03	4.0	.03	.03	6.7
Strongly Disagree	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	.0	.03	.03	.03	.03	.03	.03	.03	.03	.03
0	78.8	77.8	90.3	77.8	68.8	76.9	80.9	82.8	81.3	73.7	78.0	80.0	80.0	61.5	88.2	88.0 b	68.0	78.6	81.0	73.3
TB	81.0	50.0	100.0	75.0	90.0	75.0	88.9	80.0	83.3	80.0	90.9	100.0	66.7	100.0	100.0	100.0	87.5	100.0	100.0	75.0
T2B	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	90.9	100.0	66.7	100.0	100.0	100.0	87.5	100.0	100.0	75.0
BB	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0
B2B	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	9.1	.0	33.3	.0	.0	.0	12.5	.0	.0	25.0
Mean	1,02	1,00	,48	1,06	1,53	1,10	,94	,83	,91	1,26	1,04	1,00	,80	1,92	,59	,60	1,48	1,07	,95	1,13
Table Created: 06-09-2024 - 17:41:401,2,4
1. Results are based on two-sided tests assuming equal variances. For each significant pair, the key of the smaller category appears in the category with the larger mean.  Significance level for upper case letters (A, B, C): .05  Significance level for lower case letters (a, b, c): .1
2. Tests are adjusted for all pairwise comparisons within a row of each innermost subtable using the Bonferroni correction.
3. This category is not used in comparisons because its column proportion is equal to zero or one.
4. Results are based on two-sided tests. For each significant pair, the key of the category with the smaller column proportion appears in the category with the larger column proportion.  Significance level for upper case letters (A, B, C): .05  Significance level for lower case letters (a, b, c): .1
It Is Easy To Apply From Bar To Scrubber And Then To Vessels + It is easy to apply from bar to scrubber and then to vessels + Mean BY City > (Product Placed : + Age Group + User Type)
Values are in Column Percent (N%) - Except Base and Mean - Boxes are Percent(%) of Base	Nagpur										Kolkata
	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish
		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)
Base	99	18	31	18	32	52	47	29	32	38	50	5	15	13	17	25	25	14	21	15
Strongly Agree	19.2	11.1	9.7	22.2	31.3	21.2	17.0	13.8	18.8	23.7	20.0	20.0	13.3	38.5	11.8	12.0	28.0	21.4	19.0	20.0
Somewhat Agree	2.0	11.1	.03	.03	.03	1.9	2.1	3.4	.03	2.6	.0	.03	.03	.03	.03	.03	.03	.03	.03	.03
Neither Agree Or Disagree	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	.0	.03	.03	.03	.03	.03	.03	.03	.03	.03
Somewhat Disagree	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	2.0	.03	6.7	.03	.03	.03	4.0	.03	.03	6.7
Strongly Disagree	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	.0	.03	.03	.03	.03	.03	.03	.03	.03	.03
0	78.8	77.8	90.3	77.8	68.8	76.9	80.9	82.8	81.3	73.7	78.0	80.0	80.0	61.5	88.2	88.0 b	68.0	78.6	81.0	73.3
TB	90.5	50.0	100.0	100.0	100.0	91.7	88.9	80.0	100.0	90.0	90.9	100.0	66.7	100.0	100.0	100.0	87.5	100.0	100.0	75.0
T2B	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	90.9	100.0	66.7	100.0	100.0	100.0	87.5	100.0	100.0	75.0
BB	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0
B2B	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	9.1	.0	33.3	.0	.0	.0	12.5	.0	.0	25.0
Mean	1,04	1,00	,48	1,11	1,56	1,13	,94	,83	,94	1,29	1,04	1,00	,80	1,92	,59	,60	1,48	1,07	,95	1,13
Table Created: 06-09-2024 - 17:41:401,2,4
1. Results are based on two-sided tests assuming equal variances. For each significant pair, the key of the smaller category appears in the category with the larger mean.  Significance level for upper case letters (A, B, C): .05  Significance level for lower case letters (a, b, c): .1
2. Tests are adjusted for all pairwise comparisons within a row of each innermost subtable using the Bonferroni correction.
3. This category is not used in comparisons because its column proportion is equal to zero or one.
4. Results are based on two-sided tests. For each significant pair, the key of the category with the smaller column proportion appears in the category with the larger column proportion.  Significance level for upper case letters (A, B, C): .05  Significance level for lower case letters (a, b, c): .1
It Does Not Become Soggy For A Long Time After Starting To Use It + It does not become soggy / mushy for a long time after starting to use it + Mean BY City > (Product Placed : + Age Group + User Type)
Values are in Column Percent (N%) - Except Base and Mean - Boxes are Percent(%) of Base	Nagpur										Kolkata
	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish
		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)
Base	99	18	31	18	32	52	47	29	32	38	50	5	15	13	17	25	25	14	21	15
Strongly Agree	18.2	22.2	9.7	22.2	21.9	17.3	19.1	13.8	12.5	26.3	16.0	20.0	13.3	30.8	5.9	12.0	20.0	21.4	9.5	20.0
Somewhat Agree	3.0	.03	.03	.03	9.4	5.8	.03	3.4	6.3	.03	4.0	.03	.03	7.7	5.9	.03	8.0	.03	9.5	.03
Neither Agree Or Disagree	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	2.0	.03	6.7	.03	.03	.03	4.0	.03	.03	6.7
Somewhat Disagree	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	.0	.03	.03	.03	.03	.03	.03	.03	.03	.03
Strongly Disagree	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	.0	.03	.03	.03	.03	.03	.03	.03	.03	.03
0	78.8	77.8	90.3	77.8	68.8	76.9	80.9	82.8	81.3	73.7	78.0	80.0	80.0	61.5	88.2	88.0 b	68.0	78.6	81.0	73.3
TB	85.7	100.0	100.0	100.0	70.0	75.0	100.0	80.0	66.7	100.0	80.0	100.0	100.0	80.0	50.0	100.0	71.4	100.0	50.0	100.0
T2B	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0
BB	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0
B2B	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0
Mean	1,03	1,11	,48	1,11	1,47	1,10	,96	,83	,88	1,32	1,02	1,00	,87	1,85	,53	,60	1,44	1,07	,86	1,20
Table Created: 06-09-2024 - 17:41:401,2,4
1. Results are based on two-sided tests assuming equal variances. For each significant pair, the key of the smaller category appears in the category with the larger mean.  Significance level for upper case letters (A, B, C): .05  Significance level for lower case letters (a, b, c): .1
2. Tests are adjusted for all pairwise comparisons within a row of each innermost subtable using the Bonferroni correction.
3. This category is not used in comparisons because its column proportion is equal to zero or one.
4. Results are based on two-sided tests. For each significant pair, the key of the category with the smaller column proportion appears in the category with the larger column proportion.  Significance level for upper case letters (A, B, C): .05  Significance level for lower case letters (a, b, c): .1
It Effectively Removes Bad Odour From Vessels + It effectively removes bad odour from vessels + Mean BY City > (Product Placed : + Age Group + User Type)
Values are in Column Percent (N%) - Except Base and Mean - Boxes are Percent(%) of Base	Nagpur										Kolkata
	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish
		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)
Base	99	18	31	18	32	52	47	29	32	38	50	5	15	13	17	25	25	14	21	15
Strongly Agree	20.2	22.2	9.7	22.2	28.1	23.1	17.0	17.2	18.8	23.7	20.0	20.0	13.3	38.5	11.8	12.0	28.0	21.4	19.0	20.0
Somewhat Agree	1.0	.03	.03	.03	3.1	.03	2.1	3	.03	2.6	.0	.03	.03	.03	.03	.03	.03	.03	.03	.03
Neither Agree Or Disagree	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	.0	.03	.03	.03	.03	.03	.03	.03	.03	.03
Somewhat Disagree	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	2.0	.03	6.7	.03	.03	.03	4.0	.03	.03	6.7
Strongly Disagree	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	.0	.03	.03	.03	.03	.03	.03	.03	.03	.03
0	78.8	77.8	90.3	77.8	68.8	76.9	80.9	82.8	81.3	73.7	78.0	80.0	80.0	61.5	88.2	88.0 b	68.0	78.6	81.0	73.3
TB	95.2	100.0	100.0	100.0	90.0	100.0	88.9	100.0	100.0	90.0	90.9	100.0	66.7	100.0	100.0	100.0	87.5	100.0	100.0	75.0
T2B	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	90.9	100.0	66.7	100.0	100.0	100.0	87.5	100.0	100.0	75.0
BB	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0
B2B	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	9.1	.0	33.3	.0	.0	.0	12.5	.0	.0	25.0
Mean	1,05	1,11	,48	1,11	1,53	1,15	,94	,86	,94	1,29	1,04	1,00	,80	1,92	,59	,60	1,48	1,07	,95	1,13
Table Created: 06-09-2024 - 17:41:401,2,4
1. Results are based on two-sided tests assuming equal variances. For each significant pair, the key of the smaller category appears in the category with the larger mean.  Significance level for upper case letters (A, B, C): .05  Significance level for lower case letters (a, b, c): .1
2. Tests are adjusted for all pairwise comparisons within a row of each innermost subtable using the Bonferroni correction.
3. This category is not used in comparisons because its column proportion is equal to zero or one.
4. Results are based on two-sided tests. For each significant pair, the key of the category with the smaller column proportion appears in the category with the larger column proportion.  Significance level for upper case letters (A, B, C): .05  Significance level for lower case letters (a, b, c): .1
13. Taking Everything Into Consideration, How Would This Product Compare With Your Most Often Used Product ? + Taking everything into consideration, how would this product compare with your most often used product  + Mean BY City > (Product Placed : + Age Group + User Type)
Values are in Column Percent (N%) - Except Base and Mean - Boxes are Percent(%) of Base	Nagpur										Kolkata
	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish
		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)
Base	99	18	31	18	32	52	47	29	32	38	50	5	15	13	17	25	25	14	21	15
Much Better Than My Regular	16.2	22.2	12.9	16.7	15.6	19.2	12.8	13.8	9.4	23.7	40.0	20.0	46.7	38.5	41.2	44.0	36.0	42.9	42.9	33.3
Somewhat Better Than My Regular	23.2	27.8	25.8	22.2	18.8	25.0	21.3	17.2	25.0	26.3	22.0	20.0	13.3	30.8	23.5	32.0 b	12.0	14.3	19.0	33.3
The Same As My Regular	60.6	50.0	61.3	61.1	65.6	55.8	66.0	69.0	65.6	50.0	28.0	20.0	26.7	30.8	29.4	24.0	32.0	28.6	33.3	20.0
Somewhat Worse Than My Regular	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	8.0	40.0	13.3	.03	.03	.03	16.0	14.3	.03	13.3
Much Worse Than My Regular	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	2.0	.03	.03	.03	5.9	.03	4.0	.03	4.8	.03
TB	41.0	44.4	33.3	42.9	45.5	43.5	37.5	44.4	27.3	47.4	55.6	25.0	63.6	55.6	58.3	57.9	52.9	60.0	64.3	41.7
T2B	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	86.1	50.0	81.8	100.0	91.7	100.0	70.6	80.0	92.9	83.3
BB	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	2.8	.0	.0	.0	8.3	.0	5.9	.0	7.1	.0
B2B	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	13.9	50.0	18.2	.0	8.3	.0	29.4	20.0	7.1	16.7
Mean	3,56	3,72	3,52	3,56	3,50	3,63	3,47	3,45	3,44	3,74	3,90	3,20	3,93	4,08	3,94	4,20 b	3,60	3,86	3,95	3,87
Table Created: 06-09-2024 - 17:41:401,2,4
1. Results are based on two-sided tests assuming equal variances. For each significant pair, the key of the smaller category appears in the category with the larger mean.  Significance level for upper case letters (A, B, C): .05  Significance level for lower case letters (a, b, c): .1
2. Tests are adjusted for all pairwise comparisons within a row of each innermost subtable using the Bonferroni correction.
3. This category is not used in comparisons because its column proportion is equal to zero or one.
4. Results are based on two-sided tests. For each significant pair, the key of the category with the smaller column proportion appears in the category with the larger column proportion.  Significance level for upper case letters (A, B, C): .05  Significance level for lower case letters (a, b, c): .1
14. Taking Everything Into Consideration, How Would This Product Compare With Your Most Often Used Product . In Terms Of Strength Of Fragrance + Taking everything into consideration, how would this product compare with your most often used product <<in terms of strength of fragrance   + Mean BY City > (Product Placed : + Age Group + User Type)
Values are in Column Percent (N%) - Except Base and Mean - Boxes are Percent(%) of Base	Nagpur										Kolkata
	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish
		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)
Base	99	18	31	18	32	52	47	29	32	38	50	5	15	13	17	25	25	14	21	15
The smell is way stronger than my usual shoe polish.	22.2	33.3	19.4	27.8	15.6	26.9	17.0	27.6	15.6	23.7	36.0	20.0	40.0	38.5	35.3	44.0	28.0	35.7	38.1	33.3
The scent of this shoe polish cream is more intense than the scent of my usual brand.	22.2	11.1	16.1	16.7	37.5	19.2	25.5	20.7	18.8	26.3	24.0	.03	26.7	23.1	29.4	28.0	20.0	21.4	23.8	26.7
Same As My Regular Shoe Polish Cream	54.5	55.6	61.3	55.6	46.9	53.8	55.3	51.7	65.6	47.4	30.0	40.0	20.0	38.5	29.4	28.0	32.0	28.6	33.3	26.7
The fragrance is somewhat milder/weaker compared to my regular shoe polish cream	1.0	.03	3.2	.03	.03	.03	2.1	3	.03	2.6	8.0	40.0	13.3	.03	.03	.03	16.0	14.3	.03	13.3
The fragrance is much milder and weaker compared to my regular shoe polish cream.	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	2.0	.03	.03	.03	5.9	.03	4.0	.03	4.8	.03
TB	95.7	100.0	85.7	100.0	100.0	100.0	88.9	100.0	100.0	90.0	78.3	33.3	75.0	100.0	85.7	100.0	58.3	71.4	88.9	71.4
T2B	95.7	100.0	85.7	100.0	100.0	100.0	88.9	100.0	100.0	90.0	78.3	33.3	75.0	100.0	85.7	100.0	58.3	71.4	88.9	71.4
BB	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	4.3	.0	.0	.0	14.3	.0	8.3	.0	11.1	.0
B2B	4.3	.0	14.3	.0	.0	.0	11.1	.0	.0	10.0	21.7	66.7	25.0	.0	14.3	.0	41.7	28.6	11.1	28.6
Mean	3,66	3,78	3,52	3,72	3,69	3,73	3,57	3,76	3,50	3,71	3,84	3,00	3,93	4,00	3,88	4,16 B	3,52	3,79	3,90	3,80
Table Created: 06-09-2024 - 17:41:401,2,4
1. Results are based on two-sided tests assuming equal variances. For each significant pair, the key of the smaller category appears in the category with the larger mean.  Significance level for upper case letters (A, B, C): .05  Significance level for lower case letters (a, b, c): .1
2. Tests are adjusted for all pairwise comparisons within a row of each innermost subtable using the Bonferroni correction.
3. This category is not used in comparisons because its column proportion is equal to zero or one.
4. Results are based on two-sided tests. For each significant pair, the key of the category with the smaller column proportion appears in the category with the larger column proportion.  Significance level for upper case letters (A, B, C): .05  Significance level for lower case letters (a, b, c): .1
14a. Taking Everything Into Consideration, How Would This Product Compare With Your Most Often Used Product . In Terms Of Overall Fragrance + Taking everything into consideration, how would this product compare with your most often used product <<in terms of overall fragrance   + Mean BY City > (Product Placed : + Age Group + User Type)
Values are in Column Percent (N%) - Except Base and Mean - Boxes are Percent(%) of Base	Nagpur										Kolkata
	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish
		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)
Base	99	18	31	18	32	52	47	29	32	38	50	5	15	13	17	25	25	14	21	15
Fragrance Is Much Better Than My Regular	31.3	50.0	19.4	27.8	34.4	34.6	27.7	34.5	31.3	28.9	44.0	20.0	40.0	53.8	47.1	56.0 b	32.0	35.7	52.4	40.0
Fragrance Is Somewhat Better Than My Regular	32.3	27.8	35.5	27.8	34.4	34.6	29.8	20.7	28.1	44.7	30.0	20.0	33.3	30.8	29.4	32.0	28.0	28.6	28.6	33.3
Fragrance Is Same As My Regular	36.4	22.2	45.2	44.4	31.3	30.8	42.6	44.8	40.6	26.3	14.0	20.0	13.3	15.4	11.8	8.0	20.0	21.4	14.3	6.7
Fragrance Is Somewhat Worse Than My Regular	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	10.0	40.0	13.3	.03	5.9	4.0	16.0	14.3	.03	20.0
Fragrance Is Much Worse Than My Regular	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	2.0	.03	.03	.03	5.9	.03	4.0	.03	4.8	.03
TB	49.2	64.3	35.3	50.0	50.0	50.0	48.1	62.5	52.6	39.3	51.2	25.0	46.2	63.6	53.3	60.9	40.0	45.5	61.1	42.9
T2B	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	86.0	50.0	84.6	100.0	86.7	95.7	75.0	81.8	94.4	78.6
BB	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	2.3	.0	.0	.0	6.7	.0	5.0	.0	5.6	.0
B2B	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	14.0	50.0	15.4	.0	13.3	4.3	25.0	18.2	5.6	21.4
Mean	3,95	4,28	3,74	3,83	4,03	4,04	3,85	3,90	3,91	4,03	4,04	3,20	4,00	4,38	4,06	4,40 B	3,68	3,86	4,24	3,93
Table Created: 06-09-2024 - 17:41:401,2,4
1. Results are based on two-sided tests assuming equal variances. For each significant pair, the key of the smaller category appears in the category with the larger mean.  Significance level for upper case letters (A, B, C): .05  Significance level for lower case letters (a, b, c): .1
2. Tests are adjusted for all pairwise comparisons within a row of each innermost subtable using the Bonferroni correction.
3. This category is not used in comparisons because its column proportion is equal to zero or one.
4. Results are based on two-sided tests. For each significant pair, the key of the category with the smaller column proportion appears in the category with the larger column proportion.  Significance level for upper case letters (A, B, C): .05  Significance level for lower case letters (a, b, c): .1
14b. Please Look At This Card And Tell Me To What Extent This Fragrance Fits With The Shoe Polish Cream Category? BY City > (Product Placed : + Age Group + User Type)
All Values are in Column Percent (N%)	Nagpur										Kolkata
	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish
		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)
Base	99	18	31	18	32	52	47	29	32	38	50	5	15	13	17	25	25	14	21	15
	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%
Does Not Fit At All	.0	.01	.01	.01	.01	.01	.01	.01	.01	.01	10.0	20.0	20.0	.01	5.9	.01	20.0	14.3	9.5	6.7
Fragrance Fits With The Shoe Polish Cream Category A Little	.0	.01	.01	.01	.01	.01	.01	.01	.01	.01	2.0	20.0	.01	.01	.01	.01	4.0	.01	.01	6.7
Fragrance Somewhat Fits With The Shoe Polish Cream Category	3.0	5.6	.01	.01	6.3	3.8	2.1	.01	9.4	.01	2.0	.01	.01	.01	5.9	4.0	.01	.01	.01	6.7
Fragrance Fits With The Shoe Polish Cream Category	26.3	22.2	25.8	27.8	28.1	26.9	25.5	20.7	25.0	31.6	10.0	20.0	.01	.01	23.5	4.0	16.0	14.3	4.8	13.3
Fragrance Fits Strongly With The Shoe Polish Cream Category	70.7	72.2	74.2	72.2	65.6	69.2	72.3	79.3	65.6	68.4	76.0	40.0	80.0	100.01	64.7	92.0 B	60.0	71.4	85.7	66.7
Table Created: 06-09-2024 - 17:41:402,3
1. This category is not used in comparisons because its column proportion is equal to zero or one.
2. Results are based on two-sided tests. For each significant pair, the key of the category with the smaller column proportion appears in the category with the larger column proportion.  Significance level for upper case letters (A, B, C): .05  Significance level for lower case letters (a, b, c): .1
3. Tests are adjusted for all pairwise comparisons within a row of each innermost subtable using the Bonferroni correction.
15. After Smelling This Fragrance, Do You Agree That This Fragrance Is A Fit For The Brand Kiwi Shoe Polish Cream? BY City > (Product Placed : + Age Group + User Type)
All Values are in Column Percent (N%)	Nagpur										Kolkata
	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish
		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)
Base	99	18	31	18	32	52	47	29	32	38	50	5	15	13	17	25	25	14	21	15
	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%
Does Not Fit At All	.0	.01	.01	.01	.01	.01	.01	.01	.01	.01	8.0	20.0	13.3	.01	5.9	.01	16.0	14.3	4.8	6.7
Fragrance Fits With The KIWI Shoe Polish Cream A Little	1.0	.01	3.2	.01	.01	1.9	.01	.01	.01	2.6	2.0	20.0	.01	.01	.01	.01	4.0	.01	.01	6.7
Fragrance Somewhat Fits With The KIWI Shoe Polish Cream	8.1	5.6	3.2	22.2	6.3	7.7	8.5	6.9	9.4	7.9	4.0	.01	6.7	.01	5.9	4.0	4.0	.01	4.8	6.7
Fragrance Fits With The KIWI Shoe Polish Cream	25.3	27.8	32.3	16.7	21.9	26.9	23.4	27.6	21.9	26.3	12.0	20.0	13.3	15.4	5.9	4.0	20.0 a	21.4	9.5	6.7
Fragrance Fits Strongly With The KIWI Shoe Polish Cream	65.7	66.7	61.3	61.1	71.9	63.5	68.1	65.5	68.8	63.2	74.0	40.0	66.7	84.6	82.4	92.0 B	56.0	64.3	81.0	73.3
Table Created: 06-09-2024 - 17:41:402,3
1. This category is not used in comparisons because its column proportion is equal to zero or one.
2. Results are based on two-sided tests. For each significant pair, the key of the category with the smaller column proportion appears in the category with the larger column proportion.  Significance level for upper case letters (A, B, C): .05  Significance level for lower case letters (a, b, c): .1
3. Tests are adjusted for all pairwise comparisons within a row of each innermost subtable using the Bonferroni correction.
16. How Likely Would You Be Buy This Shoe Polish Cream In Future, Assuming It Will Be Available In A Store Where You Regularly Shop? + Purchase intention + Mean BY City > (Product Placed : + Age Group + User Type)
Values are in Column Percent (N%) - Except Base and Mean - Boxes are Percent(%) of Base	Nagpur										Kolkata
	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish
		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)
Base	99	18	31	18	32	52	47	29	32	38	50	5	15	13	17	25	25	14	21	15
I Definitely Would Buy It Future	99.0	100.04	96.8	100.04	100.04	100.04	97.9	100.04	100.04	97.4	88.0	60.0	86.7	100.04	88.2	96.0 b	80.0	85.7	95.2	80.0
I Probably Would Buy It Future	1.0	.04	3.2	.04	.04	.04	2.1	4	.04	2.6	2.0	.04	.04	.04	5.9	4.0	.04	.04	.04	6.7
I Might Or Might Not Buy It Future	.0	.04	.04	.04	.04	.04	.04	4	.04	.04	.0	.04	.04	.04	.04	.04	.04	.04	.04	.04
I Probably Would Not Buy It Future	.0	.04	.04	.04	.04	.04	.04	4	.04	.04	6.0	20.0	13.3	.04	.04	.04	12.0	7.1	.04	13.3
I Definitely Would Not Buy It Future	.0	.04	.04	.04	.04	.04	.04	4	.04	.04	4.0	20.0	.04	.04	5.9	.04	8.0	7.1	4.8	.04
TB	99.0	100.0	96.8	100.0	100.0	100.0	97.9	100.0	100.0	97.4	88.0	60.0	86.7	100.0	88.2	96.0	80.0	85.7	95.2	80.0
T2B	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	90.0	60.0	86.7	100.0	94.1	100.0	80.0	85.7	95.2	86.7
BB	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	4.0	20.0	.0	.0	5.9	.0	8.0	7.1	4.8	.0
B2B	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	10.0	40.0	13.3	.0	5.9	.0	20.0	14.3	4.8	13.3
Mean	4,99	5,00	4,97	5,00	5,00	5,00	4,98	5,00	5,00	4,97	4,64	3,60	4,60	5,00 a	4,71	4,96 B	4,32	4,50	4,81	4,53
Table Created: 06-09-2024 - 17:41:401,2,3,5
1. Results are based on two-sided tests assuming equal variances. For each significant pair, the key of the smaller category appears in the category with the larger mean.  Significance level for upper case letters (A, B, C): .05  Significance level for lower case letters (a, b, c): .1
2. Tests are adjusted for all pairwise comparisons within a row of each innermost subtable using the Bonferroni correction.
3. Pairwise comparisons are not performed for some pairs because the pooled variance estimate for the compared categories is zero.
4. This category is not used in comparisons because its column proportion is equal to zero or one.
5. Results are based on two-sided tests. For each significant pair, the key of the category with the smaller column proportion appears in the category with the larger column proportion.  Significance level for upper case letters (A, B, C): .05  Significance level for lower case letters (a, b, c): .1
17. Which Of The Below Options Best Describes Your Opinion About Fitment Of The Fragrance Of This Sample Product With Each Of The Below Shoe Polish Product Format Or Type BY City > (Product Placed : + Age Group + User Type)
All Values are in Column Percent (N%)	Nagpur										Kolkata
	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish
		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)
Base	99	18	31	18	32	52	47	29	32	38	50	5	15	13	17	25	25	14	21	15
	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%
Fragrance Fits With Only Shoe Polish Cream	62.6	50.0	58.1	77.8	65.6	59.6	66.0	69.0	68.8	52.6	74.0	60.0	66.7	76.9	82.4	68.0	80.0	71.4	71.4	80.0
Fragrance Fits With Only Shoe Polish Liquid	2.0	5.6	.0a	.0a	3.1	3.8	.0a	6.9	.0a	.0a	6.0	.0a	13.3	.0a	5.9	8.0	4.0	.0a	9.5	6.7
Fragrance Fits With Both -  Shoe Polish  Cream & Liquid	35.4	44.4	41.9	22.2	31.3	36.5	34.0	24.1	31.3	47.4	20.0	40.0	20.0	23.1	11.8	24.0	16.0	28.6	19.0	13.3
Table Created: 06-09-2024 - 17:41:40b,c
a. This category is not used in comparisons because its column proportion is equal to zero or one.
b. Results are based on two-sided tests. For each significant pair, the key of the category with the smaller column proportion appears in the category with the larger column proportion.  Significance level for upper case letters (A, B, C): .05  Significance level for lower case letters (a, b, c): .1
c. Tests are adjusted for all pairwise comparisons within a row of each innermost subtable using the Bonferroni correction.
18. Which Of The Below Options Would Best Describe Your Likeability Of The Fragrance Of This Shoe Polish Cream As Compared To Moub After Using It For 7 Days? + Likeability of fragrance after using for 7 days + Mean BY City > (Product Placed : + Age Group + User Type)
Values are in Column Percent (N%) - Except Base and Mean - Boxes are Percent(%) of Base	Nagpur										Kolkata
	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish
		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)
Base	99	18	31	18	32	52	47	29	32	38	50	5	15	13	17	25	25	14	21	15
Fragrance Is Much Better Than My Regular	26.3	27.8	19.4	27.8	31.3	26.9	25.5	34.5	18.8	26.3	38.0	20.0	46.7	46.2	29.4	56.0 B	20.0	35.7	42.9	33.3
Fragrance Is Somewhat Better Than My Regular	34.3	33.3	48.4	27.8	25.0	34.6	34.0	20.7	43.8	36.8	28.0	.03	20.0	38.5	35.3	24.0	32.0	21.4	23.8	40.0
Fragrance Is Same As My Regular	39.4	38.9	32.3	44.4	43.8	38.5	40.4	44.8	37.5	36.8	24.0	40.0	20.0	15.4	29.4	20.0	28.0	28.6	28.6	13.3
Fragrance Is Somewhat Worse Than My Regular	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	8.0	40.0	13.3	.03	.03	.03	16.0	14.3	.03	13.3
Fragrance Is Much Worse Than My Regular	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	2.0	.03	.03	.03	5.9	.03	4.0	.03	4.8	.03
TB	43.3	45.5	28.6	50.0	55.6	43.8	42.9	62.5	30.0	41.7	50.0	33.3	58.3	54.5	41.7	70.0	27.8	50.0	60.0	38.5
T2B	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	86.8	33.3	83.3	100.0	91.7	100.0	72.2	80.0	93.3	84.6
BB	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	2.6	.0	.0	.0	8.3	.0	5.6	.0	6.7	.0
B2B	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	13.2	66.7	16.7	.0	8.3	.0	27.8	20.0	6.7	15.4
Mean	3,87	3,89	3,87	3,83	3,88	3,88	3,85	3,90	3,81	3,89	3,92	3,00	4,00	4,31 a	3,82	4,36 B	3,48	3,79	4,00	3,93
Table Created: 06-09-2024 - 17:41:401,2,4
1. Results are based on two-sided tests assuming equal variances. For each significant pair, the key of the smaller category appears in the category with the larger mean.  Significance level for upper case letters (A, B, C): .05  Significance level for lower case letters (a, b, c): .1
2. Tests are adjusted for all pairwise comparisons within a row of each innermost subtable using the Bonferroni correction.
3. This category is not used in comparisons because its column proportion is equal to zero or one.
4. Results are based on two-sided tests. For each significant pair, the key of the category with the smaller column proportion appears in the category with the larger column proportion.  Significance level for upper case letters (A, B, C): .05  Significance level for lower case letters (a, b, c): .1
19. Which Of The Below Options Would Best Describe Your Strength Of The Fragrance Of This Shoe Polish Cream As Compared To Moub After Using It For 7 Days? + Strength of fragrance after using for 7 days + Mean BY City > (Product Placed : + Age Group + User Type)
Values are in Column Percent (N%) - Except Base and Mean - Boxes are Percent(%) of Base	Nagpur										Kolkata
	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish
		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)
Base	99	18	31	18	32	52	47	29	32	38	50	5	15	13	17	25	25	14	21	15
Much Too Strong Compared To My Regular	19.2	11.1	22.6	16.7	21.9	17.3	21.3	24.1	12.5	21.1	36.0	20.0	46.7	23.1	41.2	48.0 b	24.0	35.7	38.1	33.3
Somewhat Strong Compared To My Regular	34.3	50.0	32.3	27.8	31.3	36.5	31.9	31.0	40.6	31.6	34.0	40.0	20.0	53.8	29.4	36.0	32.0	28.6	33.3	40.0
Similar With My Regular	46.5	38.9	45.2	55.6	46.9	46.2	46.8	44.8	46.9	47.4	20.0	.03	20.0	23.1	23.5	16.0	24.0	21.4	23.8	13.3
Somewhat Weak Compared To My Regular	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	8.0	40.0	13.3	.03	.03	.03	16.0	14.3	.03	13.3
Much Too Weak Compared To My Regular	.0	.03	.03	.03	.03	.03	.03	3	.03	.03	2.0	.03	.03	.03	5.9	.03	4.0	.03	4.8	.03
TB	35.8	18.2	41.2	37.5	41.2	32.1	40.0	43.8	23.5	40.0	45.0	20.0	58.3	30.0	53.8	57.1	31.6	45.5	50.0	38.5
T2B	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	87.5	60.0	83.3	100.0	92.3	100.0	73.7	81.8	93.8	84.6
BB	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	2.5	.0	.0	.0	7.7	.0	5.3	.0	6.3	.0
B2B	.0	.0	.0	.0	.0	.0	.0	.0	.0	.0	12.5	40.0	16.7	.0	7.7	.0	26.3	18.2	6.3	15.4
Mean	3,73	3,72	3,77	3,61	3,75	3,71	3,74	3,79	3,66	3,74	3,94	3,40	4,00	4,00	4,00	4,32 B	3,56	3,86	4,00	3,93
Table Created: 06-09-2024 - 17:41:401,2,4
1. Results are based on two-sided tests assuming equal variances. For each significant pair, the key of the smaller category appears in the category with the larger mean.  Significance level for upper case letters (A, B, C): .05  Significance level for lower case letters (a, b, c): .1
2. Tests are adjusted for all pairwise comparisons within a row of each innermost subtable using the Bonferroni correction.
3. This category is not used in comparisons because its column proportion is equal to zero or one.
4. Results are based on two-sided tests. For each significant pair, the key of the category with the smaller column proportion appears in the category with the larger column proportion.  Significance level for upper case letters (A, B, C): .05  Significance level for lower case letters (a, b, c): .1
20. Which Of The Below Options Would Best Describe The Long Lastingness Of The Fragrance Of This Shoe Polish Cream As Compared To Moub After Using It For 7 Days? + Long lastingness of fragrance after using for 7 days + Mean BY City > (Product Placed : + Age Group + User Type)
Values are in Column Percent (N%) - Except Base and Mean - Boxes are Percent(%) of Base	Nagpur										Kolkata
	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish	All	Product 1	Product 2	Product 3	Product 4	20-33 Yrs	34-45 Yrs	KIWI Shoe Polish	Saphir Renovateur Sh	ZEDZ Shoe Polish
		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)		(A)	(B)	(C)	(D)	(A)	(B)	(A)	(B)	(C)
Base	99	18	31	18	32	52	47	29	32	38	50	5	15	13	17	25	25	14	21	15
Much More Long Lasting Compared To My Regular	18.2	11.1	16.1	16.7	25.0	17.3	19.1	24.1	12.5	18.4	28.0	20.0	33.3	15.4	35.3	28.0	28.0	28.6	38.1	13.3
Somewhat More Long Lasting Compared To My Regular	32.3	38.9	32.3	33.3	28.1	32.7	31.9	20.7	43.8	31.6	42.0	40.0	33.3	69.2	29.4	52.0	32.0	42.9	33.3	53.3
Similar With My Regular	48.5	44.4	51.6	50.0	46.9	48.1	48.9	51.7	43.8	50.0	20.0	.0c	20.0	15.4	29.4	20.0	20.0	14.3	23.8	20.0
Somewhat Less Long Lasting Compared To My Regular	.0	.0c	.0c	.0c	.0c	.0c	.0c	c	c	.0c	6.0	20.0	13.3	.0c	.0c	.0c	12.0	7.1	.0c	13.3
Much Less Long Lasting Compared To My	1.0	5.6	.0c	.0c	.0c	1.9	.0c	3.4	c	.0c	4.0	20.0	.0c	.0c	5.9	.0c	8.0	7.1	4.8	.0c
TB	35.3	20.0	33.3	33.3	47.1	33.3	37.5	50.0	22.2	36.8	35.0	20.0	41.7	18.2	50.0	35.0	35.0	33.3	50.0	16.7
T2B	98.0	90.0	100.0	100.0	100.0	96.3	100.0	92.9	100.0	100.0	87.5	60.0	83.3	100.0	91.7	100.0	75.0	83.3	93.8	83.3
BB	2.0	10.0	.0	.0	.0	3.7	.0	7.1	.0	.0	5.0	20.0	.0	.0	8.3	.0	10.0	8.3	6.3	.0
B2B	2.0	10.0	.0	.0	.0	3.7	.0	7.1	.0	.0	12.5	40.0	16.7	.0	8.3	.0	25.0	16.7	6.3	16.7
Mean	3,67	3,50	3,65	3,67	3,78	3,63	3,70	3,62	3,69	3,68	3,84	3,20	3,87	4,00	3,88	4,08	3,60	3,79	4,00	3,67
Table Created: 06-09-2024 - 17:41:40a,b,d
a. Results are based on two-sided tests assuming equal variances. For each significant pair, the key of the smaller category appears in the category with the larger mean.  Significance level for upper case letters (A, B, C): .05  Significance level for lower case letters (a, b, c): .1
b. Tests are adjusted for all pairwise comparisons within a row of each innermost subtable using the Bonferroni correction.
c. This category is not used in comparisons because its column proportion is equal to zero or one.
d. Results are based on two-sided tests. For each significant pair, the key of the category with the smaller column proportion appears in the category with the larger column proportion.  Significance level for upper case letters (A, B, C): .05  Significance level for lower case letters (a, b, c): .1