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Creating a Data Checking Agent

Ray Poynter, 21 July 2025 Agents are one of the key AI developments that is re-shaping the way we conduct business and processes.  An agent is a software tool capable of tackling a task without user supervision. In this post, I will illustrate agents with an example that takes data (for example, from a quantitative… Read More »Creating a Data Checking Agent

Unlocking the Future of Insights: A Must-Listen Interview with Liubov Ruchinskaya

17 July 2025 NewMR recently had the pleasure of hosting Liubov Ruchinskaya, Head of Strategy Analytics and Consumer Planning at Diageo Northern Europe, for a deep dive into the evolving world of insights. With over 22 years in the industry, including extensive experience on both the agency and client sides, Liubov shared invaluable perspectives on… Read More »Unlocking the Future of Insights: A Must-Listen Interview with Liubov Ruchinskaya

Synthetic Data and Significance Tests: Why t-tests are Inappropriate and What to Do Instead

Ray Poynter, 19 June 2025 The statistical trap hiding in synthetic respondentsDiscussions about synthetic data are everywhere. Talking about bolstering hard-to-reach quotas, creating digital twins and replacing whole sections of fieldwork. By design, these records replicate the distributions of your original survey, meaning every synthetic element looks plausible. The problem is that this process duplicates… Read More »Synthetic Data and Significance Tests: Why t-tests are Inappropriate and What to Do Instead

How should you plan for AI and its impact on you? A Ray Poynter presentation shared via Notebook LM

Ray Poynter, 6 June 2025 Are you using Notebook LM yet? If not, I think you should be using it; it is frankly quite mind-blowing. To illustrate the power of Notebook LM I took the YouTube link for my presentation “How should you plan for AI and its impact on you?” from the April NewMR… Read More »How should you plan for AI and its impact on you? A Ray Poynter presentation shared via Notebook LM

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