Skip to content
Market Research and Analytics Blog

Market Research and Analytics Blog

retail audit
Driving Operational Excellence Through Comprehensive Retail Audits

Driving Operational Excellence Through Comprehensive Retail Audits Operational excellence is the key to success in the retail industry. By continuously improving processes and operations, retailers can enhance customer satisfaction and drive profitability. One way to achieve operational excellence is through comprehensive retail audits. Retail audits involve evaluating and analyzing various aspect…

Read More
market research
Navigating the Evolving Consumer Landscape: The Role of Market Research

Navigating the Evolving Consumer Landscape: The Role of Market Research Market research plays a crucial role in understanding and adapting to the ever-changing consumer landscape. With advancements in technology and changes in consumer behavior, businesses must stay ahead of the curve to remain competitive. Market research provides valuable insights into consumer preferences, purchasing behavior, …

Read More
market research with ai
Navigating the Digital Age: Leveraging AI for Market Research Success

Navigating the Digital Age: Leveraging AI for Market Research Success In today’s fast-paced digital world, staying ahead of the competition requires innovative strategies. One such strategy that has been gaining traction in recent years is the use of artificial intelligence (AI) for market research. AI has the potential to revolutionize the way companies gather and… Read More &ra…

Read More
retail audit
Implementing a Successful Retail Audit Program: Tips and Tricks

Implementing a Successful Retail Audit Program: Tips and Tricks Retail audits are crucial for businesses to ensure compliance, detect issues, and improve overall operational efficiency. However, implementing a successful retail audit program can be challenging without the right strategies in place. In this article, we will discuss some tips and tricks to help you establish… Read More &…

Read More
market research
Market Research Best Practices: How to Make Data-Driven Decisions

Market Research Best Practices: How to Make Data-Driven Decisions Market research is essential for businesses to make informed decisions. By gathering and analyzing data, companies can better understand their target market, competition, and industry trends. In this article, we will discuss the best practices for conducting market research and how to use this data to… Read More »M…

Read More
market research with ai
The Role of AI in Consumer Behavior Analysis and Market Research

The Role of AI in Consumer Behavior Analysis and Market Research Artificial Intelligence (AI) is revolutionizing the way businesses understand consumer behavior and conduct market research. By leveraging AI technology, companies can gain valuable insights into consumer preferences, trends, and purchasing patterns. AI has the ability to process vast amounts of data at a speed… Read More…

Read More
market research
The Future of Market Research: Emerging Technologies and Innovations

The Future of Market Research: Emerging Technologies and Innovations Market research is a crucial component of any business strategy, providing valuable insights into customer preferences, market trends, and competitor activities. In today’s rapidly evolving digital landscape, traditional market research methods are being supplemented and enhanced by emerging technologies and innovations. Ar…

Read More
market research with ai
AI-driven Market Research Strategies for Competitive Edge

AI-driven Market Research Strategies for Competitive Edge In today’s fast-paced business world, staying ahead of the competition is crucial for success. One way to achieve this is through the use of AI-driven market research strategies. By leveraging the power of artificial intelligence, companies can gain valuable insights into market trends, consumer preferences, and competitor activities.&helli…

Read More
retail audit
Ensuring Accuracy and Accountability: The Benefits of Retail Audits

Ensuring Accuracy and Accountability: The Benefits of Retail Audits Retail audits are a crucial tool for businesses to ensure accuracy and accountability in their operations. These audits involve thorough inspections of retail locations to assess performance, compliance, and overall efficiency. By conducting regular audits, businesses can identify areas for improvement, address issues promptly, an…

Read More
market research
Understanding Your Target Audience: The Power of Market Research

Understanding Your Target Audience: The Power of Market Research Market research is crucial for any business looking to succeed in today’s competitive landscape. By understanding your target audience, you can tailor your products and marketing strategies to meet their specific needs and preferences. This article will explore the importance of market research and how it… Read More…

Read More
The State of Insights – February 2024 – An Automated Summary

Ray Poynter, 21 February 2024 The third wave of the NewMR study looking at the state of insights has just closed its data collection and we have the views of 330 insight and research professionals from around the world. A few days ago, I shared a word cloud based on one part of the data,… Read More »Market Research and Analytics Blog

Read More
market research with ai
Enhancing Market Research with Artificial Intelligence Technologies

Enhancing Market Research with Artificial Intelligence Technologies Artificial Intelligence (AI) technologies have revolutionized the way businesses conduct market research. By leveraging AI tools, companies can analyze massive amounts of data in real-time to gain valuable insights and make informed decisions. AI technologies, such as machine learning and natural language processing, enable busine…

Read More
The State of Insights – Quarter 1, 2024 – the Report

Ray Poynter, 6 March 2024 NewMR has recently conducted its third wave of a study on the State of Insights, focusing on Optimism/Pessimism, the main Positives and Negatives. We have published the findings in three stages: Utilising a Word Cloud Utilising an AI tool to produce an automated analysis A Report created by a human… Read More »Market Research and Analytics Blog

Read More
market research
Market Research Tools and Techniques for Small Businesses

Market Research Tools and Techniques for Small Businesses Market research plays a crucial role in the success of any business, regardless of its size. For small businesses, understanding their target market and competitors is essential for making informed decisions and developing effective marketing strategies. There are various tools and techniques available to small businesses to… Re…

Read More
market research with ai
The Rise of AI in Market Research: Benefits and Challenges

The Rise of AI in Market Research: Benefits and Challenges In recent years, the use of Artificial Intelligence (AI) in market research has been on the rise. This technology has transformed the way companies gather, analyze, and interpret data to make informed business decisions. There are numerous benefits to incorporating AI into market research. One… Read More »Market Research …

Read More
Using memes to communicate the story in the data

Ray Poynter, 15 March 2024 Meme’s are a powerful medium of communication, the pass from person to person because they catch the attention, are memorable, and are easy to share. Since 2015 this Sean Bean meme has been converted into thousands of new memes. When you are communicating the story in the data, see if… Read More »Market Research and Analytics Blog

Read More
retail audit
The Role of Retail Audits in Maintaining Brand Image and Customer Satisfaction

The Role of Retail Audits in Maintaining Brand Image and Customer Satisfaction Retail audits play a crucial role in ensuring that a brand’s image is maintained and customer satisfaction is achieved. By regularly conducting audits at retail locations, companies can ensure that their products are being displayed correctly, that promotions are being implemented as planned,… Read Mor…

Read More
market research
The ROI of Market Research: How Data Drives Business Success

The ROI of Market Research: How Data Drives Business Success Market research is an essential tool for businesses looking to make informed decisions and drive success. By gathering data on consumer preferences, industry trends, and competitor strategies, companies can gain valuable insights that help them stay ahead of the curve. But what is the return… Read More »Market Research …

Read More
Using ChatGPT to help Analyse Focus Group Discussions

On 16 April I am running an online course on using ChatGPT for Qualitative Research. You can check it out by clicking here. The main point I will be making in the course is that the best way to use ChatGPT is to make use of AI to make you a better and more productive… Read More »Market Research and Analytics Blog

Read More
market research with ai
AI Market Research: Transforming Data into Actionable Insights

AI Market Research: Transforming Data into Actionable Insights In today’s fast-paced business environment, data is king. Companies rely on data to make informed decisions, drive growth, and stay ahead of the competition. However, the sheer volume of data available can be overwhelming, making it challenging for businesses to extract meaningful insights. This is where AI… Read More…

Read More
retail audit
How Retail Audits Can Improve Inventory Management and Drive Sales

How Retail Audits Can Improve Inventory Management and Drive Sales Retail audits are crucial for ensuring that a store’s inventory is accurate and up-to-date. By conducting regular audits, retailers can identify areas where inventory may be inaccurate or outdated, allowing them to make necessary adjustments to improve their inventory management. In addition, retail audits can… Re…

Read More
Synthetic Data –an Overview, a Taxonomy & some FAQs

Ray Poynter, 20 April 2024 AI is a hot topic, and in the insight and research ecosystem, the hottest topic is Synthetic Data. In this post, I look at what Synthetic Data means, why it is such a hot topic, some of the key issues, and share some thoughts about Synthetic Data and its use.… Read More »Market Research and Analytics Blog

Read More
market research
Market Research Trends to Watch in 2021

Market Research Trends to Watch in 2021 Market research is constantly evolving, and staying up-to-date with the latest trends is crucial for businesses looking to stay ahead of the competition. In 2021, several key trends are shaping the market research landscape. Here are some trends to watch out for: 1. Increased Focus on Digital Data… Read More »Market Research and Analytics B…

Read More
market research with ai
Unlocking Insights: The Power of AI in Market Research

Unlocking Insights: The Power of AI in Market Research Artificial Intelligence (AI) has revolutionized market research by providing businesses with valuable insights to make informed decisions. With the ability to analyze vast amounts of data at lightning speed, AI algorithms can uncover trends, patterns, and correlations that human analysts may overlook. By harnessing the power… Read …

Read More
retail audit
Maximizing Efficiency with Technology in Retail Audits

Maximizing Efficiency with Technology in Retail Audits Retail audits are crucial for monitoring performance and ensuring compliance with standards. Traditionally, these audits have been time-consuming and error-prone due to manual processes. However, with the advancements in technology, retailers can now maximize efficiency and accuracy in their audits. By leveraging technology such as mobile apps…

Read More
market research
Uncovering Consumer Insights: A Guide to Market Research Strategies

Uncovering Consumer Insights: A Guide to Market Research Strategies In today’s competitive business landscape, understanding your consumers’ needs and preferences is crucial to staying ahead of the curve. This is where market research comes in. By conducting thorough market research, you can uncover valuable consumer insights that can inform your business decisions and drive success.&h…

Read More
Is weighting a form of synthetic data?

Ray Poynter, 14 May 2024 One of the surprises about the sudden and widespread interest in Synthetic Data is that it has forced us to revisit things we have been doing for decades. This revisiting of old practices is useful for framing where we think Synthetic Data should go and how it should be evaluated… Read More »Market Research and Analytics Blog

Read More
Using ChatGPT to understand “International Scientific Report on the Safety of Advanced AI”

Ray Poynter, 18 May 2024 An international group has just published a new report on the safety of AI. You can download it from here. The report comprises more than 75,000 words, so I decided to use ChatGPT 4o to speed up my review of the documents. Below, I set out my process and what… Read More »Market Research and Analytics Blog

Read More
market research with ai
The Future of Market Research: AI Predictive Analytics

The Future of Market Research: AI Predictive Analytics Market research has always been a critical component of businesses, helping them understand consumer behavior and make informed decisions. However, with the rise of artificial intelligence (AI) and predictive analytics, the landscape of market research is rapidly evolving. AI predictive analytics is revolutionizing the way companies gather&hel…

Read More
The Importance of Market Research: How to Stay Ahead in a Competitive Landscape

The Importance of Market Research: How to Stay Ahead in a Competitive Landscape In today’s fast-paced and ever-changing business world, market research plays a crucial role in staying ahead in a competitive landscape. Market research is the process of gathering and analyzing information about a target market, customers, competitors, and industry trends to make informed… Read More…

Read More
The Exciting Number 1 New Role of Insights: Navigating the Evolving Landscape of Customer Expectations

The Exciting New Role of Insights: Navigating the Evolving Landscape of Customer Expectations The world is changing faster than ever before. Insight departments are feeling the pressure. Until recently, businesses competed on price, product, promotion, and distribution. Now, in an era of globalization, disruption, and digitalization, the most significant shifts are driven by changing customer&hell…

Read More
Market Research and Analytics Blog
What Consumers’ Changing Perceptions of AI Mean for Your Brand

What Consumers' Changing Perceptions of AI Mean for Your Brand

Read More
Market Research and Analytics Blog
Hot or Not? Unmasking the Trendiest Insights Methods

Market research evolves rapidly. To stay ahead, businesses must adapt to new methods and technologies. But which insights methods are truly hot and which are not? Let’s dive in and unmask the trendiest insights methods. Hot Insights Methods Not-So-Hot Insights Methods Emerging Trends to Watch Conclusion The insights methods landscape constantly shifts. Social media listening,… Re…

Read More
Market Research and Analytics Blog
Retail Audit Market Research for Soft Drinks in India

Introduction Retail audits have become crucial for the competitive soft drinks market in India. These audits provide valuable insights into product performance, consumer preferences, and market trends. Consequently, businesses can make informed decisions and devise effective strategies. Importance of Retail Audits First, retail audits offer a comprehensive market view. They help businesses underst…

Read More
Behavioral AI: Uncover Hidden Emotional Drivers of Consumer Behavior

In the realm of market research, understanding consumer behavior has always been paramount. Traditionally, businesses have relied on demographic data, surveys, and focus groups to gain insights into consumer preferences and purchasing decisions. However, in today’s digital age, a new frontier of market research has emerged – Behavioral AI. This innovative technology goes beyond surface-level…

Read More
The AI-Powered Market Research Tools Giving Businesses a Competitive Edge

In the fast-paced world of business, staying ahead of the curve requires more than just intuition and industry experience. With markets evolving at an unprecedented pace and consumer preferences shifting rapidly, businesses need to harness the power of data-driven insights to make informed decisions. This is where AI-powered market research tools come into play, offering… Read More &ra…

Read More
The Imperative of Meta-Categorization in Market Research: Unlocking the Potential for Future Insights

In the ever-evolving landscape of market research, data is the cornerstone upon which informed decisions are built. From understanding consumer preferences to predicting industry trends, the value of data cannot be overstated. However, amidst the vast sea of information, there lies a challenge – the efficient organization and utilization of data for future research endeavors.… Read Mor…

Read More

YouTube Tutorials

Share via
Copy link