Ray Poynter, 25 January 2025 Caveat, whilst I have researched the information in this article, much of it comes from China and I can’t crosscheck it with alternative sources. DeepSeek is a Chinese AI startup founded in 2023 as a spin of the hedge fund High-Flyer. DeepSeek’s AI is causing shockwaves in the AI community… Read More »DeepSeek – a new Generative AI from China that is challenging ChatGPT and America
Ray Poynter, 24 January One of the ways that people are using ChatGPT is to create more standardisation in the questionnaires and discussion guides they produce and, simultaneously, speed up the production of a first draft. There are two ways that I see people doing this: Upload a library at the start of the questionnaire… Read More »Creating a Questionnaire Library with ChatGPT
Ray Poynter, 20 January 2025 Two or three times a year I receive a message from an agency saying their client wants to do a study using the Kano Model. They ask whether I can explain it to them so they can respond. In the future, they will get a faster and cheaper answer by… Read More »Asking ChatGPT for advice about research methods – a Kano example #AI Tip
Ray Poynter, 18 January 2025 Here is another tip from my courses on how to use Copilot and ChatGPT for market research and insights. Generative AI can be used to ask for suggestions on how to do a specific task. For example, we might ask the AI platform to design a research project. However, I… Read More »#AI Tip – Ask AI for multiple suggestions, to leverage the human element
Ray Poynter, 9 January 2025 This post focuses on ChatGPT, but the same argument applies to any pairing of a Generative AI platform and its API complement. The great thing about web-based ChatGPT is that it does not require much preparation, assuming you have sufficient skill and knowledge to drive it well. If you have… Read More »When should you use ChatGPT and when should you use the API version?
Ray Poynter, 22 November 2024 Do you have a set of open-ended comments that you’d like to analyse, for example from a survey? With ResearchWiseAI you can do that. You can read how to do it below, or you can watch a four-minute YouTube video by clicking here. Steps to analyse your open-ended comments with… Read More »Analysing Open-ended Comments (almost) for free
Ray Poynter, 5 November 2024 One of the neat features of ChatGPT is the ability to create Custom GPTs. A Custom GPT allows you to build a bespoke tool on top of ChatGPT, creating a unique product. In this post I am going to tell you how I created a simple ‘Virtual Ray’ via a… Read More »Creating Virtual Ray, a Custom GPT
Retail audits are an essential part of retail management. They help ensure that stores are running smoothly and efficiently, and that customers are receiving the best possible service. But what exactly is a retail audit? In simple terms, it is a systematic examination of a store’s operations, policies, and procedures. This can include everything from… Read More »Retail Audits: A Crucial Element in Retail Management
Best Practices for Integrating Census Statistics into Your Retail Audit Strategy When it comes to retail audits, leveraging census statistics can provide invaluable insights into consumer behavior and demographics. By incorporating census data into your audit strategy, you can better understand your target market and tailor your retail operations accordingly. Here are some best practices… Read More »Best Practices for Integrating Census Statistics into Your Retail Audit Strategy
Innovative Market Research Approaches: A Spotlight on CAPI Data Collection Market research is crucial for businesses to understand their customers, competitors, and market trends. In today’s digital age, traditional methods of data collection are no longer enough to gather accurate and timely information. This is where Computer-Assisted Personal Interviewing (CAPI) comes into play. CAPI is… Read More »Innovative Market Research Approaches: A Spotlight on CAPI Data Collection