The Privacy Paradox: Why We Share More Despite Knowing the Risks In today’s digital age, privacy is a hot topic. We often hear about data breaches and personal information leaks. Despite this awareness, many of us continue to share our lives online. This phenomenon is known as the “Privacy Paradox.” It reflects the contradiction between… Read More »The Privacy Paradox: Why We Share More Despite Knowing the Risks
Predictive Analytics and AI: A New Era in Market Research In today’s fast-paced world, businesses strive to understand their customers better. Therefore, they turn to cutting-edge techniques. Predictive analytics and artificial intelligence (AI) are leading this charge. Together, they unveil powerful insights into consumer behavior. As a result, businesses can make informed decisions. This blog… Read More »Predictive Analytics and AI: A New Era in Market Research
Ray Poynter, 25 August 2025 I think too much of the discussion about AI is focused on what it might deliver in the future. I believe it is important that we look at what has already been achieved to get a sense of where we are and where it might go soon. This post presents… Read More »AI making a difference to real people
The Future of Data Visualization: What’s New in Power BI Online? Data visualization is essential in today’s business landscape. Companies require meaningful insights quickly. Power BI Online continues to adapt. Thus, it introduces innovative features frequently. In this blog post, we will explore the newest updates in Power BI Online. Enhanced User Interface First, let’s… Read More »The Future of Data Visualization: What’s New in Power BI Online?
Enhancing Your Data Skills: Data Manipulation with R for Beginners Data manipulation is essential for anyone wanting to analyze datasets. R, a powerful programming language, offers excellent tools for this purpose. Whether you’re a beginner or want to improve your skills, this guide will help you get started. What is Data Manipulation? Data manipulation involves… Read More »Enhancing Your Data Skills: Data Manipulation with R for Beginners
The Ethics of Data Collection: Striking a Balance Between Innovation and Privacy Data collection is fundamental in today’s digital age. Companies collect vast amounts of data. They use it to innovate and enhance user experiences. However, this practice raises ethical concerns about privacy and consent. Understanding Data Collection Data collection refers to gathering information about… Read More »The Ethics of Data Collection: Striking a Balance Between Innovation and Privacy
By Ray Poynter15 September, 2025 I recently had the chance to sit down with Jack Bowen, founder of CoLoop, to explore what this innovative platform can do for insights professionals. This post accompanies the video demonstration (see below). My aim is to show what CoLoop offers and to give you a sense of how it… Read More »Exploring CoLoop: A Powerful AI Tool for Qualitative Research
Harnessing AI: Improving Market Research Efficiency and Effectiveness Market research is essential for any business. It helps understand customer needs and market trends. With technology evolving rapidly, Artificial Intelligence (AI) offers new opportunities. This article explores how AI improves market research. Understanding Market Research Market research involves gathering and analyzing information. Businesses use it to… Read More »Harnessing AI: Improving Market Research Efficiency and Effectiveness
Building a Data Culture in Your Organization with Power BI Online Building a data culture is vital for any organization today. Data drives decisions, enhances insights, and optimizes operations. However, many organizations struggle to adopt a data-driven mindset. This is where Power BI Online can help. What is Power BI Online? Power BI Online is… Read More »Building a Data Culture in Your Organization with Power BI Online
Guest blog by Olga Radu, 17 September 2025 When a new pain relief product sees a slower-than-expected start, there’s no time to wait for traditional research cycles. For large OTC and personal care manufacturer, a global leader in consumer health, every day counted — especially with advertising already in full swing. This case study explores… Read More »AI Moderation in Pharma: IDIs with B2B Healthcare Experts in Days