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Maximizing Efficiency with Technology in Retail Audits

July 8, 2024

Maximizing Efficiency with Technology in Retail Audits Retail audits are crucial for monitoring performance and ensuring compliance with standards. Traditionally, these audits have been time-consuming and error-prone due to manual processes. However, with the advancements in technology, retailers can now maximize efficiency and accuracy in their audits. By leveraging technology such as mobile apps, RFID… Read More »Maximizing Efficiency with Technology in Retail Audits

Uncovering Consumer Insights: A Guide to Market Research Strategies

July 7, 2024

Uncovering Consumer Insights: A Guide to Market Research Strategies In today’s competitive business landscape, understanding your consumers’ needs and preferences is crucial to staying ahead of the curve. This is where market research comes in. By conducting thorough market research, you can uncover valuable consumer insights that can inform your business decisions and drive success.… Read More »Uncovering Consumer Insights: A Guide to Market Research Strategies

Is weighting a form of synthetic data?

July 7, 2024

Ray Poynter, 14 May 2024 One of the surprises about the sudden and widespread interest in Synthetic Data is that it has forced us to revisit things we have been doing for decades. This revisiting of old practices is useful for framing where we think Synthetic Data should go and how it should be evaluated… Read More »Is weighting a form of synthetic data?

Using ChatGPT to understand “International Scientific Report on the Safety of Advanced AI”

July 7, 2024

Ray Poynter, 18 May 2024 An international group has just published a new report on the safety of AI. You can download it from here. The report comprises more than 75,000 words, so I decided to use ChatGPT 4o to speed up my review of the documents. Below, I set out my process and what… Read More »Using ChatGPT to understand “International Scientific Report on the Safety of Advanced AI”

The Future of Market Research: AI Predictive Analytics

July 7, 2024

The Future of Market Research: AI Predictive Analytics Market research has always been a critical component of businesses, helping them understand consumer behavior and make informed decisions. However, with the rise of artificial intelligence (AI) and predictive analytics, the landscape of market research is rapidly evolving. AI predictive analytics is revolutionizing the way companies gather… Read More »The Future of Market Research: AI Predictive Analytics

The Importance of Market Research: How to Stay Ahead in a Competitive Landscape

July 7, 2024July 7, 2024

The Importance of Market Research: How to Stay Ahead in a Competitive Landscape In today’s fast-paced and ever-changing business world, market research plays a crucial role in staying ahead in a competitive landscape. Market research is the process of gathering and analyzing information about a target market, customers, competitors, and industry trends to make informed… Read More »The Importance of Market Research: How to Stay Ahead in a Competitive Landscape

The Exciting Number 1 New Role of Insights: Navigating the Evolving Landscape of Customer Expectations

July 3, 2024July 3, 2024

The Exciting New Role of Insights: Navigating the Evolving Landscape of Customer Expectations The world is changing faster than ever before. Insight departments are feeling the pressure. Until recently, businesses competed on price, product, promotion, and distribution. Now, in an era of globalization, disruption, and digitalization, the most significant shifts are driven by changing customer… Read More »The Exciting Number 1 New Role of Insights: Navigating the Evolving Landscape of Customer Expectations

What Consumers’ Changing Perceptions of AI Mean for Your Brand

July 2, 2024July 2, 2024

What Consumers’ Changing Perceptions of AI Mean for Your Brand

Hot or Not? Unmasking the Trendiest Insights Methods

June 30, 2024June 30, 2024

Market research evolves rapidly. To stay ahead, businesses must adapt to new methods and technologies. But which insights methods are truly hot and which are not? Let’s dive in and unmask the trendiest insights methods. Hot Insights Methods Not-So-Hot Insights Methods Emerging Trends to Watch Conclusion The insights methods landscape constantly shifts. Social media listening,… Read More »Hot or Not? Unmasking the Trendiest Insights Methods

Retail Audit Market Research for Soft Drinks in India

June 30, 2024June 30, 2024

Introduction Retail audits have become crucial for the competitive soft drinks market in India. These audits provide valuable insights into product performance, consumer preferences, and market trends. Consequently, businesses can make informed decisions and devise effective strategies. Importance of Retail Audits First, retail audits offer a comprehensive market view. They help businesses understand the competitive… Read More »Retail Audit Market Research for Soft Drinks in India

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