Market Research Trends to Watch in 2021 Market research is constantly evolving, and staying up-to-date with the latest trends is crucial for businesses looking to stay ahead of the competition. In 2021, several key trends are shaping the market research landscape. Here are some trends to watch out for: 1. Increased Focus on Digital Data… Read More »Market Research Trends to Watch in 2021
Unlocking Insights: The Power of AI in Market Research Artificial Intelligence (AI) has revolutionized market research by providing businesses with valuable insights to make informed decisions. With the ability to analyze vast amounts of data at lightning speed, AI algorithms can uncover trends, patterns, and correlations that human analysts may overlook. By harnessing the power… Read More »Unlocking Insights: The Power of AI in Market Research
Maximizing Efficiency with Technology in Retail Audits Retail audits are crucial for monitoring performance and ensuring compliance with standards. Traditionally, these audits have been time-consuming and error-prone due to manual processes. However, with the advancements in technology, retailers can now maximize efficiency and accuracy in their audits. By leveraging technology such as mobile apps, RFID… Read More »Maximizing Efficiency with Technology in Retail Audits
Uncovering Consumer Insights: A Guide to Market Research Strategies In today’s competitive business landscape, understanding your consumers’ needs and preferences is crucial to staying ahead of the curve. This is where market research comes in. By conducting thorough market research, you can uncover valuable consumer insights that can inform your business decisions and drive success.… Read More »Uncovering Consumer Insights: A Guide to Market Research Strategies
Ray Poynter, 14 May 2024 One of the surprises about the sudden and widespread interest in Synthetic Data is that it has forced us to revisit things we have been doing for decades. This revisiting of old practices is useful for framing where we think Synthetic Data should go and how it should be evaluated… Read More »Is weighting a form of synthetic data?
Ray Poynter, 18 May 2024 An international group has just published a new report on the safety of AI. You can download it from here. The report comprises more than 75,000 words, so I decided to use ChatGPT 4o to speed up my review of the documents. Below, I set out my process and what… Read More »Using ChatGPT to understand “International Scientific Report on the Safety of Advanced AI”
The Future of Market Research: AI Predictive Analytics Market research has always been a critical component of businesses, helping them understand consumer behavior and make informed decisions. However, with the rise of artificial intelligence (AI) and predictive analytics, the landscape of market research is rapidly evolving. AI predictive analytics is revolutionizing the way companies gather… Read More »The Future of Market Research: AI Predictive Analytics
The Importance of Market Research: How to Stay Ahead in a Competitive Landscape In today’s fast-paced and ever-changing business world, market research plays a crucial role in staying ahead in a competitive landscape. Market research is the process of gathering and analyzing information about a target market, customers, competitors, and industry trends to make informed… Read More »The Importance of Market Research: How to Stay Ahead in a Competitive Landscape
The Exciting New Role of Insights: Navigating the Evolving Landscape of Customer Expectations The world is changing faster than ever before. Insight departments are feeling the pressure. Until recently, businesses competed on price, product, promotion, and distribution. Now, in an era of globalization, disruption, and digitalization, the most significant shifts are driven by changing customer… Read More »The Exciting Number 1 New Role of Insights: Navigating the Evolving Landscape of Customer Expectations
What Consumers’ Changing Perceptions of AI Mean for Your Brand