From Data to Decisions: The Role of AI in Modern Market Research In today’s fast-paced world, data is everywhere. Companies gather immense amounts of data daily. However, collecting data is just the first step. Companies need to translate this data into decisions. This is where Artificial Intelligence (AI) comes into play. AI is reshaping modern… Read More »From Data to Decisions: The Role of AI in Modern Market Research
Harnessing AI: The Future of Efficient Market Research Artificial Intelligence (AI) is revolutionizing market research. It offers speed, accuracy, and actionable insights. Thus, businesses can adapt quickly. Why AI is Useful in Market Research Data volume is increasing rapidly. Traditional methods can’t keep up. However, AI manages vast datasets effortlessly. Furthermore, AI helps identify trends… Read More »Harnessing AI: The Future of Efficient Market Research
Revolutionizing Insights: How AI is Transforming Market Research Market research has undergone a transformation thanks to artificial intelligence (AI). Companies now leverage AI tools to gain insights into consumer behavior. This article explores how AI is reshaping market research, enhancing data analysis, and driving better decisions. The Evolution of Market Research Market research has always… Read More »Revolutionizing Insights: How AI is Transforming Market Research
Harnessing AI for Market Research: Revolutionizing Insights and Strategies Market research has evolved. In today’s data-driven world, companies seek innovative solutions. AI, or artificial intelligence, plays a crucial role. It transforms how businesses gather insights and strategize. The Intersection of AI and Market Research Traditionally, market research relied on surveys and focus groups. While effective,… Read More »Harnessing AI for Market Research: Revolutionizing Insights and Strategies
AI Enabled Market Research In today’s fast-paced world, businesses must understand their market. Enter Artificial Intelligence (AI). AI has revolutionized market research. It offers speed, efficiency, and data-driven insights. What is AI Enabled Market Research? AI enabled market research combines technology and data analysis. It streamlines the research process. Traditional methods can be time-consuming. However,… Read More »### AI Enabled Market Research
Ray Poynter, 22 May 2025 Last week, I had the honour to be invited to attend the QRCA International Qualitative Conference in Berlin on behalf of ESOMAR. It was a fantastic event with leading-edge, innovative, and sometimes challenging presentations from North America, Africa, India and Europe. I also had the honour of being allowed to… Read More »The Future of Qual | NewMR
Ray Poynter, 20 May 2025 One key variable that differentiates one large-language model (LLM) from another is the size of its context window. In this post, I explain what a context window is and why it matters. What is a context window?The context window is the active memory for a conversation with a chatbot. Every prompt you type… Read More »What is a Context Window, and why does it matter?
Ray Poynter, 13 May 2025 I think Deep Research is likely to replace quite a few types of research, some of them in the market research area. To investigate more, I tried two simple experiments. The first was to forecast the results of the recent Canadian Federal Elections and the second was to forecast what… Read More »The Results of my Deep Research forecast of Tesla’s Share Price and the Canadian Elections
Ray Poynter, 29 April 2025 On the evening of 28 April, I requested that Deep Research forecast Tesla’s share price for 12 May and provide me with its reasoning. It has forecast $300 (compared to the current price of $285.88). Below, I show you its full report. However, I want to highlight that one of… Read More »Deep Research’s estimate of Tesla’s Share Price on May 12
Ray Poynter, 24 April 2025 Let’s face it, one of the least impressive aspects of insights are deliverables, and in the eyes of the end client, this is the bit they are paying for. Reports are too static, most tabulation tools are too fiddly, and frankly, most dashboards show lots of things you don’t need… Read More »Creating a new type of Research Deliverable with a Custom GPT