Building a Data Culture in Your Organization with Power BI Online Building a data culture is vital for any organization today. Data drives decisions, enhances insights, and optimizes operations. However, many organizations struggle to adopt a data-driven mindset. This is where Power BI Online can help. What is Power BI Online? Power BI Online is… Read More »Building a Data Culture in Your Organization with Power BI Online
Guest blog by Olga Radu, 17 September 2025 When a new pain relief product sees a slower-than-expected start, there’s no time to wait for traditional research cycles. For large OTC and personal care manufacturer, a global leader in consumer health, every day counted — especially with advertising already in full swing. This case study explores… Read More »AI Moderation in Pharma: IDIs with B2B Healthcare Experts in Days
A Beginner’s Guide to R: Data Manipulation Made Simple Introduction to R R is a popular programming language. It is widely used for statistical analysis and data visualization. Many beginners may find it intimidating. However, data manipulation in R is quite straightforward. This guide will simplify the process for you. Getting Started with R Before… Read More »A Beginner’s Guide to R: Data Manipulation Made Simple
Feel Free to Adapt Suggestions for Your Audience Adapting suggestions can significantly enhance your content. Be it for a blog, a presentation, or social media, tailoring your message is crucial. This helps you connect more effectively with your target audience. Remember, flexibility is key. Here are some adaptable suggestions to consider! 1. Understand Your Audience… Read More »Feel free to adapt any of these suggestions to better fit your audience and goals!
Ray Poynter, 21 September 2025 For me the jury is out on the discussion about what synthetic data might be able to achieve in replicating human decisions and behaviour. I am worried by some of the overclaims and appalled by the number of people who reject the notions as being self-evidently wrong (without feeling the… Read More »Neuroscience and Plato’s Cave: What can science tell us about the possibility of synthetic participants
Trust is Earned: How Transparency in Data Usage Can Build Consumer Confidence Trust is a vital component in any relationship. This is especially true in the business world. Consumers today are more cautious. They need reassurance before sharing their personal data. With rising concerns about privacy, businesses must prioritize transparency. Clear communication about data usage… Read More »Trust is Earned: How Transparency in Data Usage Can Build Consumer Confidence
AI Algorithms vs. Traditional Methods: The Future of Market Research In today’s fast-paced world, market research is evolving rapidly. Companies are increasingly seeking faster and more accurate insights. As a result, the battle between AI algorithms and traditional methods is heating up. Understanding Traditional Methods Traditional market research methods have been time-tested. Techniques like surveys,… Read More »AI Algorithms vs. Traditional Methods: The Future of Market Research
NewMR is currently conducting the sixth wave of our State of Research and Insight study. We have conducted two waves in 2023, two in 2024, and this will be the second wave in 2025. The data collection will continue until the end of December, and the results will be shared in January 2026. We will… Read More »The State of Research and Insights
Exploring Power BI Online: Hidden Features and Tips for Power Users Power BI Online is a powerful tool. Yet, many users miss its hidden features. Understanding these features can enhance your experience. This article explores tips tailored for power users. You’ll become more efficient and creative in your analyses. 1. Utilize the ‘Q&A’ Feature Did… Read More »Exploring Power BI Online: Hidden Features and Tips for Power Users
Market Intelligence: The Balance of Market Research and Marketing Research Understanding market dynamics is crucial for business success. However, many companies confuse two essential processes: market research and marketing research. While they sound similar, they serve different purposes. This article will clarify these concepts and explain how they interrelate. What is Market Research? Market research… Read More »Market Intelligence: The Balance of Market Research and Marketing Research