Innovative Market Research Approaches: A Spotlight on CAPI Data Collection Market research is crucial for businesses to understand their customers, competitors, and market trends. In today’s digital age, traditional methods of data collection are no longer enough to gather accurate and timely information. This is where Computer-Assisted Personal Interviewing (CAPI) comes into play. CAPI is… Read More »Innovative Market Research Approaches: A Spotlight on CAPI Data Collection