The ROI of Market Research: How Data Drives Business Success Market research is an essential tool for businesses looking to make informed decisions and drive success. By gathering data on consumer preferences, industry trends, and competitor strategies, companies can gain valuable insights that help them stay ahead of the curve. But what is the return… Read More »The ROI of Market Research: How Data Drives Business Success
AI Market Research: Transforming Data into Actionable Insights In today’s fast-paced business environment, data is king. Companies rely on data to make informed decisions, drive growth, and stay ahead of the competition. However, the sheer volume of data available can be overwhelming, making it challenging for businesses to extract meaningful insights. This is where AI… Read More »AI Market Research: Transforming Data into Actionable Insights
Ray Poynter, 20 April 2024 AI is a hot topic, and in the insight and research ecosystem, the hottest topic is Synthetic Data. In this post, I look at what Synthetic Data means, why it is such a hot topic, some of the key issues, and share some thoughts about Synthetic Data and its use.… Read More »Synthetic Data –an Overview, a Taxonomy & some FAQs
Ray Poynter, 14 May 2024 One of the surprises about the sudden and widespread interest in Synthetic Data is that it has forced us to revisit things we have been doing for decades. This revisiting of old practices is useful for framing where we think Synthetic Data should go and how it should be evaluated… Read More »Is weighting a form of synthetic data?