Ray Poynter, 3 June 2025 Over the last year, there has been a growing interest in Digital Twins, which are virtual participants based on real individuals. In this note, I will outline what is happening, why it is happening, and share some key concerns that need to be considered. Digital Twins, the BasicsThe Twins are… Read More »Digital Twins for Research and Insights
AI-Powered Market Research: Unlocking Consumer Insights with Precision In today’s competitive landscape, businesses seek deeper consumer understanding. Traditional market research methods often fall short here. Luckily, AI has emerged as a game changer, transforming how we gather and analyze consumer data. Why AI in Market Research? Firstly, AI algorithms analyze vast amounts of data quickly.… Read More »AI-Powered Market Research: Unlocking Consumer Insights with Precision
Revolutionizing Insights: How AI is Transforming Market Research Market research has undergone a transformation thanks to artificial intelligence (AI). Companies now leverage AI tools to gain insights into consumer behavior. This article explores how AI is reshaping market research, enhancing data analysis, and driving better decisions. The Evolution of Market Research Market research has always… Read More »Revolutionizing Insights: How AI is Transforming Market Research
Harnessing AI for Market Research: Revolutionizing Insights and Strategies Market research has evolved. In today’s data-driven world, companies seek innovative solutions. AI, or artificial intelligence, plays a crucial role. It transforms how businesses gather insights and strategize. The Intersection of AI and Market Research Traditionally, market research relied on surveys and focus groups. While effective,… Read More »Harnessing AI for Market Research: Revolutionizing Insights and Strategies
Maximizing Retail Audit Efficiency with Census Insights Retail audits are essential for businesses to ensure compliance, monitor performance, and maintain brand standards. However, conducting these audits efficiently can be a challenging task. One way to maximize retail audit efficiency is by utilizing census insights. Census insights provide detailed demographic data about specific geographical areas, allowing… Read More »Maximizing Retail Audit Efficiency with Census Insights
Unlocking Consumer Insights with CAPI Surveys: A Comprehensive Guide Consumer insights are crucial for businesses to understand their target audience and make informed decisions. Computer-assisted personal interviewing (CAPI) surveys offer a powerful tool for unlocking valuable consumer insights. What are CAPI Surveys? CAPI surveys involve using electronic devices like tablets or smartphones to conduct interviews… Read More »Unlocking Consumer Insights with CAPI Surveys: A Comprehensive Guide
Rethinking Marketing Strategies: Leveraging Insights into Consumer Behavior in the Post-Pandemic World As the world continues to navigate the challenges brought about by the COVID-19 pandemic, businesses are realizing the need to rethink their marketing strategies. Consumer behavior has undergone significant changes in the post-pandemic world, making it crucial for marketers to adapt and leverage… Read More »Rethinking Marketing Strategies: Leveraging Insights into Consumer Behavior in the Post-Pandemic World
From Data to Insights: Leveraging Personalization in Market Research Market research has evolved significantly in recent years, thanks to the wealth of data available to businesses. However, simply collecting data is not enough – the key lies in transforming that data into actionable insights that drive business decisions. Personalization has emerged as a powerful tool… Read More »From Data to Insights: Leveraging Personalization in Market Research
Consumer Behavior Shifts: Insights from the Post-Pandemic Marketplace As the world continues to navigate the aftermath of the COVID-19 pandemic, consumer behavior has undergone significant shifts. From shopping preferences to brand loyalty, there have been notable changes in how consumers interact with businesses. Understanding these shifts is crucial for businesses looking to adapt and thrive… Read More »Consumer Behavior Shifts: Insights from the Post-Pandemic Marketplace
The Power of Personalization: How Market Research is Revolutionizing Customer Insights Market research has long been a key aspect of understanding customer needs and preferences. However, with the advancement of technology, market research is revolutionizing customer insights through personalization. Personalization allows businesses to tailor their products and services to individual customers, creating a more personalized… Read More »The Power of Personalization: How Market Research is Revolutionizing Customer Insights