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The Impact of China’s AI Revolution: What Market Researchers Need to Know

Ray Poynter, 19 March 2025 The launch of DeepSeek—a powerful, cost-effective large language model (LLM) developed rapidly in China—has been widely described as a ‘Sputnik moment.’* Until January of this year, the prevailing assumption was that the United States and the West dominated advancements in AI and emerging technologies. However, China’s rapid success with DeepSeek… Read More »The Impact of China’s AI Revolution: What Market Researchers Need to Know

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Innovative Market Research Approaches: A Spotlight on CAPI Data Collection

Innovative Market Research Approaches: A Spotlight on CAPI Data Collection Market research is crucial for businesses to understand their customers, competitors, and market trends. In today’s digital age, traditional methods of data collection are no longer enough to gather accurate and timely information. This is where Computer-Assisted Personal Interviewing (CAPI) comes into play. CAPI is… Read More »Innovative Market Research Approaches: A Spotlight on CAPI Data Collection

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The Role of CAPI in Driving Successful Market Research Campaigns

The Role of CAPI in Driving Successful Market Research Campaigns When it comes to conducting market research, having the right tools is essential. One such tool that has proven to be crucial in driving successful campaigns is Computer-Assisted Personal Interviewing (CAPI). CAPI allows researchers to collect data electronically through surveys or questionnaires using tablets or… Read More »The Role of CAPI in Driving Successful Market Research Campaigns

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Elevating Your Market Research Game with CAPI Surveys: A Step-by-Step Approach

Elevating Your Market Research Game with CAPI Surveys: A Step-by-Step Approach Market research is essential for any business looking to stay competitive in today’s fast-paced market. Conducting surveys is a common method used to gather valuable insights from customers. Computer-Assisted Personal Interviewing (CAPI) surveys are a powerful tool that can take your market research to… Read More »Elevating Your Market Research Game with CAPI Surveys: A Step-by-Step Approach

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Revolutionizing Market Research: How CAPI Technology is Reshaping the Industry

Revolutionizing Market Research: How CAPI Technology is Reshaping the Industry In today’s rapidly evolving business landscape, staying ahead of the competition requires a deep understanding of consumer behavior and preferences. Market research plays a crucial role in helping companies make informed decisions and develop successful strategies. Traditionally, market research relied heavily on face-to-face interviews, phone… Read More »Revolutionizing Market Research: How CAPI Technology is Reshaping the Industry

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The Future of Market Research: An In-Depth Look into CAPI Methodologies

The Future of Market Research: An In-Depth Look into CAPI Methodologies Market research is an essential tool for businesses to understand consumer behavior and make informed decisions. With the advancements in technology, Computer Assisted Personal Interviewing (CAPI) methodologies have become increasingly popular in conducting market research. CAPI allows researchers to collect data in real-time using… Read More »The Future of Market Research: An In-Depth Look into CAPI Methodologies

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Maximizing Efficiency: The Importance of Retail Audits in Today’s Competitive Market

Maximizing Efficiency: The Importance of Retail Audits Retail audits are crucial for businesses in today’s competitive market. They help companies ensure that their operations are running smoothly and efficiently. By conducting regular audits, businesses can identify areas of improvement and take necessary actions to optimize their processes. One of the main benefits of retail audits… Read More »Maximizing Efficiency: The Importance of Retail Audits in Today’s Competitive Market

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Maximizing Data Collection Efficiency with CAPI Market Research

Maximizing Data Collection Efficiency with CAPI Market Research When it comes to market research, collecting accurate data in a timely manner is crucial for making informed business decisions. Computer-assisted personal interviewing (CAPI) has emerged as a powerful tool for maximizing data collection efficiency. In this article, we will explore how CAPI market research can help… Read More »Maximizing Data Collection Efficiency with CAPI Market Research

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Exploring the Benefits of Market Research through CAPI Technology

Exploring the Benefits of Market Research through CAPI Technology Market research is a crucial aspect of any business, helping companies understand their customers, competitors, and industry trends. One innovative technology that has revolutionized the market research process is Computer-Assisted Personal Interviewing (CAPI). CAPI technology allows researchers to collect data in real-time, using electronic devices such… Read More »Exploring the Benefits of Market Research through CAPI Technology

Personalization in Market Research

The Personal Touch: How Personalization is Reshaping Market Research Practices

The Personal Touch: How Personalization is Reshaping Market Research Practices Market research is a vital tool for businesses looking to understand their customers and make informed decisions. Traditionally, market research relied on surveys and focus groups to gather information. However, in today’s digital age, personalization is becoming increasingly important in shaping market research practices. Personalization… Read More »The Personal Touch: How Personalization is Reshaping Market Research Practices