By Ray Poynter15 September, 2025 I recently had the chance to sit down with Jack Bowen, founder of CoLoop, to explore what this innovative platform can do for insights professionals. This post accompanies the video demonstration (see below). My aim is to show what CoLoop offers and to give you a sense of how it… Read More »Exploring CoLoop: A Powerful AI Tool for Qualitative Research
Ray Poynter, 12 August 2024 Here is an example of using a simple agent to make your life slightly easier. I will show the example using Copilot, but you could just as easily use ChatGPT, Gemini, Claude etc. You can use the same Instructions that I use for the Copilot. The Agent takes a file… Read More »Using an Agent to Summarise Documents for a Research Audience
The Power of Machine Learning in Enhancing Market Research Accuracy Market research is crucial for businesses. It helps them understand customers. Also, it guides them in making informed decisions. However, traditional methods can be slow and inaccurate. Now, machine learning is changing the game. This technology boosts the accuracy of market research significantly. Machine Learning:… Read More »The Power of Machine Learning in Enhancing Market Research Accuracy
Ethics and AI in Market Research: Striking a Balance Artificial Intelligence (AI) is transforming market research. Companies use AI to analyze consumer data. However, ethical considerations arise. How do we ensure responsible use of AI? This article explores these issues. Understanding AI in Market Research AI capabilities have grown rapidly. Thanks to machine learning algorithms,… Read More »Ethics and AI in Market Research: Striking a Balance
Ray Poynter, 3 June 2025 Over the last year, there has been a growing interest in Digital Twins, which are virtual participants based on real individuals. In this note, I will outline what is happening, why it is happening, and share some key concerns that need to be considered. Digital Twins, the BasicsThe Twins are… Read More »Digital Twins for Research and Insights
Integrating AI with Traditional Methods: A Hybrid Approach to Market Research Market research is evolving. Traditional methods have served us well. However, the advent of Artificial Intelligence (AI) presents new opportunities. By combining both approaches, we can enhance our insights. Understanding Traditional Market Research Traditional market research mainly focuses on qualitative and quantitative methods. Surveys,… Read More »Integrating AI with Traditional Methods: A Hybrid Approach to Market Research
AI-Driven Market Research: A Game Changer for Startups and Enterprises Introduction In today’s fast-paced world, data drives decisions. AI has revolutionized market research. Startups and enterprises can now harness this technology. It’s no longer about guesswork. With AI-driven insights, companies improve strategies effortlessly. The Rise of AI in Market Research Firstly, traditional market research methods… Read More »AI-Driven Market Research: A Game Changer for Startups and Enterprises
Building Better Profiles: AI in Customer Segmentation for Market Research In today’s fast-paced business landscape, understanding your customer is crucial. Customer segmentation helps brands tailor their marketing efforts. By employing artificial intelligence (AI), companies can enhance their segmentation strategies. Thus, they can create more effective market research profiles. The Importance of Customer Segmentation Customer segmentation… Read More »Building Better Profiles: AI in Customer Segmentation for Market Research
Navigating Market Trends: AI’s Impact on Real-Time Research In today’s fast-paced world, understanding market trends is crucial. Companies need to adapt quickly. As a result, they increasingly rely on innovative technologies. Among these, Artificial Intelligence (AI) stands out. It has transformed how we conduct research. AI offers new avenues for real-time insights, enabling firms to… Read More »Navigating Market Trends: AI’s Impact on Real-Time Research
Visualizing Data: How AI is Changing Market Research Visualization Data visualization plays an essential role in market research. It helps businesses make sense of vast amounts of data. However, traditional methods can be limiting. Fortunately, artificial intelligence (AI) is transforming how we visualize data. This article explores AI’s impact on market research visualization. The Importance… Read More »Visualizing Data: How AI is Changing Market Research Visualization