Ray Poynter, 9 August 2025 Every so often, a new term captures the imagination of the tech world. “Agent” is one such word. From boardrooms to blogs, organisations are talking about how agents will transform work. Industry surveys suggest this is more than hype. KPMG’s Q2 2025 AI Quarterly Pulse Survey reports that agents are… Read More »The Rise of Agents – A Key Trend
Ray Poynter, 7 August 2025 This post is not a discussion of tech; it is a comment on strategy. Your organisation’s decision about the sort of AI companies it will depend on could have enormous consequences. This is the story of a company that, like Icarus, flew high but fell to earth, and the many… Read More »Windsurf’s Rise, Fall, and the Lessons for your Company’s AI Strategy
The Rise of Digital Consumers: How Technology is Shaping Post-Pandemic Behavior In the wake of the COVID-19 pandemic, digital consumption has skyrocketed as consumers rely on technology more than ever before. From online shopping to virtual events, the way we interact with brands and businesses has undergone a significant transformation. In this article, we will… Read More »The Rise of Digital Consumers: How Technology is Shaping Post-Pandemic Behavior
The Rise of Automation in Market Research: What You Need to Know Automation has been on the rise in various industries and market research is no exception. With the advancement of technology, automation has revolutionized the way data is collected, analyzed, and interpreted in market research. Here’s what you need to know about the rise… Read More »The Rise of Automation in Market Research: What You Need to Know
The Rise of Ethical Consumerism: How Sustainability is Shaping the Future of Shopping Consumers today are becoming increasingly aware of the impact of their purchasing decisions on the environment and society. This shift in consumer behavior has led to a rise in ethical consumerism, where shoppers choose products and brands that align with their values… Read More »The Rise of Ethical Consumerism: How Sustainability is Shaping the Future of Shopping
The Rise of AI in Market Research: Benefits and Challenges In recent years, the use of Artificial Intelligence (AI) in market research has been on the rise. This technology has transformed the way companies gather, analyze, and interpret data to make informed business decisions. There are numerous benefits to incorporating AI into market research. One… Read More »The Rise of AI in Market Research: Benefits and Challenges