Ray Poynter, 29 June 2025 After more than 40 years in the research and insights world, I thought I had fine-tuned my approach to finding the story in the data. Indeed, I have been teaching courses on story finding for over 20 years. However, the rise of Generative AI has caused me to redesign my… Read More »How AI Has Transformed My Story-Finding Method
Ray Poynter, 28 June 2025 With Noriko Kishida (Japan), Tomoko Yoshida (Japan), Dangjaithawin (Orm) Anantachai (Thailand), and Seyo Adeoye (Nigeria), we have created a discussion and note relating to an experiment we ran earlier this year, examining the interaction between the use of ChatGPT and the languages used. You can read the complete note by… Read More »Exploring the Interaction of Language and ChatGPT
Ray Poynter, 19 June 2025 The statistical trap hiding in synthetic respondentsDiscussions about synthetic data are everywhere. Talking about bolstering hard-to-reach quotas, creating digital twins and replacing whole sections of fieldwork. By design, these records replicate the distributions of your original survey, meaning every synthetic element looks plausible. The problem is that this process duplicates… Read More »Synthetic Data and Significance Tests: Why t-tests are Inappropriate and What to Do Instead
Ray Poynter, 6 June 2025 Are you using Notebook LM yet? If not, I think you should be using it; it is frankly quite mind-blowing. To illustrate the power of Notebook LM I took the YouTube link for my presentation “How should you plan for AI and its impact on you?” from the April NewMR… Read More »How should you plan for AI and its impact on you? A Ray Poynter presentation shared via Notebook LM
Ray Poynter, 5 June 2025 Earlier this week, I discussed the use of Digital Twins in research; you can read that post here. Today, I am sharing a concept piece that illustrates one approach to Digital Twins, using ChatGPT. This is an approach I have found helpful with focus group transcripts, but in this concept… Read More »A Digital Twin of Nick Carraway, from The Great Gatsby
The Power of Machine Learning in Enhancing Market Research Accuracy Market research is crucial for businesses. It helps them understand customers. Also, it guides them in making informed decisions. However, traditional methods can be slow and inaccurate. Now, machine learning is changing the game. This technology boosts the accuracy of market research significantly. Machine Learning:… Read More »The Power of Machine Learning in Enhancing Market Research Accuracy
Ethics and AI in Market Research: Striking a Balance Artificial Intelligence (AI) is transforming market research. Companies use AI to analyze consumer data. However, ethical considerations arise. How do we ensure responsible use of AI? This article explores these issues. Understanding AI in Market Research AI capabilities have grown rapidly. Thanks to machine learning algorithms,… Read More »Ethics and AI in Market Research: Striking a Balance
Ray Poynter, 3 June 2025 Over the last year, there has been a growing interest in Digital Twins, which are virtual participants based on real individuals. In this note, I will outline what is happening, why it is happening, and share some key concerns that need to be considered. Digital Twins, the BasicsThe Twins are… Read More »Digital Twins for Research and Insights
Integrating AI with Traditional Methods: A Hybrid Approach to Market Research Market research is evolving. Traditional methods have served us well. However, the advent of Artificial Intelligence (AI) presents new opportunities. By combining both approaches, we can enhance our insights. Understanding Traditional Market Research Traditional market research mainly focuses on qualitative and quantitative methods. Surveys,… Read More »Integrating AI with Traditional Methods: A Hybrid Approach to Market Research
AI-Driven Market Research: A Game Changer for Startups and Enterprises Introduction In today’s fast-paced world, data drives decisions. AI has revolutionized market research. Startups and enterprises can now harness this technology. It’s no longer about guesswork. With AI-driven insights, companies improve strategies effortlessly. The Rise of AI in Market Research Firstly, traditional market research methods… Read More »AI-Driven Market Research: A Game Changer for Startups and Enterprises