Ray Poynter, 31 May 2026 Perhaps the most commonly quoted statistics about AI projects is that 95% of them fail, according to MIT. It has been quoted by Fortune, Forbes, Harvard Business Review, and a long tail of content that is still, in 2026, using “95% of AI pilots flop” as a hook to sell… Read More »Myth Number 2: MIT Showed That 95% of AI Pilots Fail
RayPoynter, 26 May 2026 AI only repeats what it was taught. That is a comforting line that appears whenever AI comes up in research conversations. AI is framed as an assistant, a parrot, a tool, a very fast intern with a big knowledge base and sometimes a flaky memory, but no imagination. The implication is… Read More »AI Myth Number 1: AI Cannot Produce Anything New
We are looking for regular runners based in the UK to take part in a research project about running clothes. Your experiences and opinions will help shape an online training course for research professionals, hosted on the Flowres.io platform. Who are we looking for? We are looking for men and women who run regularly (whether… Read More »Calling All Runners: Take Part in Our Research
International Workshop on Comparative Survey Design and Implementation, University of Vienna, 23–25 March 2026 I had the pleasure of attending a thought-provoking and invigorating conference in Vienna, and one that was very relevant to my role as Chair of the Esomar Professional Standards Committee. A striking theme across the event was that many of the… Read More »Conference report: CSDI 2026 workshop overview
Ray Poynter, 31 January 2026 Sometimes there is a reason why something happens the way it does; sometimes it is just a consequence of other factors. Walking through a park in Australia recently, I stopped at a sundial. It was doing two ‘wrong’ things at once: the time did not match my watch, and the… Read More »Why do clocks go clockwise? A sundial reminder about standards
I’ve been tracking the rise of Chinese AI systems with growing interest over the past year, and I believe there are implications for the insights and market research industry. In 2026, I think we will see an important shift. I predict that many organisations across Europe, Asia-Pacific, and beyond will turn to Chinese-developed AI as… Read More »Chinese AI Models Are Reshaping the Global Landscape – What Does This Mean for Market Research?
Mixing and Matching Ideas for Your Audience Crafting content can be challenging. However, you can achieve more effective communication by mixing and matching ideas. This technique enhances creativity and keeps your audience engaged. Let’s explore how to tailor ideas effectively. Understanding Your Audience Your first step is understanding your audience. What do they enjoy? What… Read More »Feel free to mix and match ideas or tailor them according to your target audience!
The Art of Data Wrangling: Combining R and Tidyverse for Effective Results Data wrangling is crucial in today’s data-driven world. It involves cleaning and transforming data. Thus, it can be a challenging but rewarding task. R and Tidyverse provide powerful tools for effective data wrangling. In this article, we explore how to combine them for… Read More »The Art of Data Wrangling: Combining R and Tidyverse for Effective Results
The AI Advantage: Enhancing Consumer Insights through Advanced Market Research In today’s fast-paced world, businesses strive to understand their consumers. Traditional market research methods often fall short in capturing rapid changes in consumer behavior. However, artificial intelligence (AI) brings a transformative advantage. This article explores how AI enhances consumer insights through advanced market research. Understanding… Read More »The AI Advantage: Enhancing Consumer Insights through Advanced Market Research
Harnessing AI Capabilities in Power BI Online for Smarter Insights Artificial Intelligence (AI) is transforming business intelligence. Organizations now seek smarter, faster insights. Microsoft Power BI Online integrates AI capabilities seamlessly. These new features enhance data analytics. This results in more informed decisions. Let’s dive into how to leverage AI in Power BI. Understanding Power… Read More »Harnessing AI Capabilities in Power BI Online for Smarter Insights