The ROI of Market Research: How Data Drives Business Success Market research is an essential tool for businesses looking to make informed decisions and drive success. By gathering data on consumer preferences, industry trends, and competitor strategies, companies can gain valuable insights that help them stay ahead of the curve. But what is the return… Read More »The ROI of Market Research: How Data Drives Business Success
On 16 April I am running an online course on using ChatGPT for Qualitative Research. You can check it out by clicking here. The main point I will be making in the course is that the best way to use ChatGPT is to make use of AI to make you a better and more productive… Read More »Using ChatGPT to help Analyse Focus Group Discussions
AI Market Research: Transforming Data into Actionable Insights In today’s fast-paced business environment, data is king. Companies rely on data to make informed decisions, drive growth, and stay ahead of the competition. However, the sheer volume of data available can be overwhelming, making it challenging for businesses to extract meaningful insights. This is where AI… Read More »AI Market Research: Transforming Data into Actionable Insights
How Retail Audits Can Improve Inventory Management and Drive Sales Retail audits are crucial for ensuring that a store’s inventory is accurate and up-to-date. By conducting regular audits, retailers can identify areas where inventory may be inaccurate or outdated, allowing them to make necessary adjustments to improve their inventory management. In addition, retail audits can… Read More »How Retail Audits Can Improve Inventory Management and Drive Sales
Ray Poynter, 20 April 2024 AI is a hot topic, and in the insight and research ecosystem, the hottest topic is Synthetic Data. In this post, I look at what Synthetic Data means, why it is such a hot topic, some of the key issues, and share some thoughts about Synthetic Data and its use.… Read More »Synthetic Data –an Overview, a Taxonomy & some FAQs
Market Research Trends to Watch in 2021 Market research is constantly evolving, and staying up-to-date with the latest trends is crucial for businesses looking to stay ahead of the competition. In 2021, several key trends are shaping the market research landscape. Here are some trends to watch out for: 1. Increased Focus on Digital Data… Read More »Market Research Trends to Watch in 2021
Unlocking Insights: The Power of AI in Market Research Artificial Intelligence (AI) has revolutionized market research by providing businesses with valuable insights to make informed decisions. With the ability to analyze vast amounts of data at lightning speed, AI algorithms can uncover trends, patterns, and correlations that human analysts may overlook. By harnessing the power… Read More »Unlocking Insights: The Power of AI in Market Research
Maximizing Efficiency with Technology in Retail Audits Retail audits are crucial for monitoring performance and ensuring compliance with standards. Traditionally, these audits have been time-consuming and error-prone due to manual processes. However, with the advancements in technology, retailers can now maximize efficiency and accuracy in their audits. By leveraging technology such as mobile apps, RFID… Read More »Maximizing Efficiency with Technology in Retail Audits
Uncovering Consumer Insights: A Guide to Market Research Strategies In today’s competitive business landscape, understanding your consumers’ needs and preferences is crucial to staying ahead of the curve. This is where market research comes in. By conducting thorough market research, you can uncover valuable consumer insights that can inform your business decisions and drive success.… Read More »Uncovering Consumer Insights: A Guide to Market Research Strategies
Ray Poynter, 14 May 2024 One of the surprises about the sudden and widespread interest in Synthetic Data is that it has forced us to revisit things we have been doing for decades. This revisiting of old practices is useful for framing where we think Synthetic Data should go and how it should be evaluated… Read More »Is weighting a form of synthetic data?