Ray Poynter, 18 May 2024 An international group has just published a new report on the safety of AI. You can download it from here. The report comprises more than 75,000 words, so I decided to use ChatGPT 4o to speed up my review of the documents. Below, I set out my process and what… Read More »Using ChatGPT to understand “International Scientific Report on the Safety of Advanced AI”
The Future of Market Research: AI Predictive Analytics Market research has always been a critical component of businesses, helping them understand consumer behavior and make informed decisions. However, with the rise of artificial intelligence (AI) and predictive analytics, the landscape of market research is rapidly evolving. AI predictive analytics is revolutionizing the way companies gather… Read More »The Future of Market Research: AI Predictive Analytics
The Importance of Market Research: How to Stay Ahead in a Competitive Landscape In today’s fast-paced and ever-changing business world, market research plays a crucial role in staying ahead in a competitive landscape. Market research is the process of gathering and analyzing information about a target market, customers, competitors, and industry trends to make informed… Read More »The Importance of Market Research: How to Stay Ahead in a Competitive Landscape
The Exciting New Role of Insights: Navigating the Evolving Landscape of Customer Expectations The world is changing faster than ever before. Insight departments are feeling the pressure. Until recently, businesses competed on price, product, promotion, and distribution. Now, in an era of globalization, disruption, and digitalization, the most significant shifts are driven by changing customer… Read More »The Exciting Number 1 New Role of Insights: Navigating the Evolving Landscape of Customer Expectations
What Consumers’ Changing Perceptions of AI Mean for Your Brand
Market research evolves rapidly. To stay ahead, businesses must adapt to new methods and technologies. But which insights methods are truly hot and which are not? Let’s dive in and unmask the trendiest insights methods. Hot Insights Methods Not-So-Hot Insights Methods Emerging Trends to Watch Conclusion The insights methods landscape constantly shifts. Social media listening,… Read More »Hot or Not? Unmasking the Trendiest Insights Methods
Introduction Retail audits have become crucial for the competitive soft drinks market in India. These audits provide valuable insights into product performance, consumer preferences, and market trends. Consequently, businesses can make informed decisions and devise effective strategies. Importance of Retail Audits First, retail audits offer a comprehensive market view. They help businesses understand the competitive… Read More »Retail Audit Market Research for Soft Drinks in India
In the realm of market research, understanding consumer behavior has always been paramount. Traditionally, businesses have relied on demographic data, surveys, and focus groups to gain insights into consumer preferences and purchasing decisions. However, in today’s digital age, a new frontier of market research has emerged – Behavioral AI. This innovative technology goes beyond surface-level… Read More »Behavioral AI: Uncover Hidden Emotional Drivers of Consumer Behavior
In the fast-paced world of business, staying ahead of the curve requires more than just intuition and industry experience. With markets evolving at an unprecedented pace and consumer preferences shifting rapidly, businesses need to harness the power of data-driven insights to make informed decisions. This is where AI-powered market research tools come into play, offering… Read More »The AI-Powered Market Research Tools Giving Businesses a Competitive Edge
In the ever-evolving landscape of market research, data is the cornerstone upon which informed decisions are built. From understanding consumer preferences to predicting industry trends, the value of data cannot be overstated. However, amidst the vast sea of information, there lies a challenge – the efficient organization and utilization of data for future research endeavors.… Read More »The Imperative of Meta-Categorization in Market Research: Unlocking the Potential for Future Insights