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AI enabled market research Census for retail audit - best practices

Harnessing AI for Market Research: Revolutionizing Insights and Strategies

Harnessing AI for Market Research: Revolutionizing Insights and Strategies Market research has evolved. In today’s data-driven world, companies seek innovative solutions. AI, or artificial intelligence, plays a crucial role. It transforms how businesses gather insights and strategize. The Intersection of AI and Market Research Traditionally, market research relied on surveys and focus groups. While effective,… Read More »Harnessing AI for Market Research: Revolutionizing Insights and Strategies

AI enabled market research Census for retail audit - best practices

### AI Enabled Market Research

AI Enabled Market Research In today’s fast-paced world, businesses must understand their market. Enter Artificial Intelligence (AI). AI has revolutionized market research. It offers speed, efficiency, and data-driven insights. What is AI Enabled Market Research? AI enabled market research combines technology and data analysis. It streamlines the research process. Traditional methods can be time-consuming. However,… Read More »### AI Enabled Market Research

The Future of Qual | NewMR

Ray Poynter, 22 May 2025 Last week, I had the honour to be invited to attend the QRCA International Qualitative Conference in Berlin on behalf of ESOMAR. It was a fantastic event with leading-edge, innovative, and sometimes challenging presentations from North America, Africa, India and Europe. I also had the honour of being allowed to… Read More »The Future of Qual | NewMR

The Results of my Deep Research forecast of Tesla’s Share Price and the Canadian Elections

Ray Poynter, 13 May 2025 I think Deep Research is likely to replace quite a few types of research, some of them in the market research area. To investigate more, I tried two simple experiments. The first was to forecast the results of the recent Canadian Federal Elections  and the second was to forecast what… Read More »The Results of my Deep Research forecast of Tesla’s Share Price and the Canadian Elections

6 Ideas for using Custom GPTs

Ray Poynter, 3 April, 2025 Next week I am running an online course of using Custom GPTs, using OpenAI’s platform, for insights and market research, check it out here. To give you a better idea of the sorts of things you can use Custom GPTs for, here are six ideas to consider. Create survey questionnaires… Read More »6 Ideas for using Custom GPTs

How to Automatically Analyse Google Forms Data with AI

Ray Poynter, 26 March, 2025 Google Forms is widely used for quick surveys to collect feedback for various purposes. The built-in summaries from Google Forms or Excel are often sufficient for simple, closed-ended questions, such as age, region, or satisfaction ratings. But what happens when your form includes open-ended questions alongside the closed-ended ones? Introducing… Read More »How to Automatically Analyse Google Forms Data with AI

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