Ray Poynter, 21 February 2024 The third wave of the NewMR study looking at the state of insights has just closed its data collection and we have the views of 330 insight and research professionals from around the world. A few days ago, I shared a word cloud based on one part of the data,… Read More »The State of Insights – February 2024 – An Automated Summary
Enhancing Market Research with Artificial Intelligence Technologies Artificial Intelligence (AI) technologies have revolutionized the way businesses conduct market research. By leveraging AI tools, companies can analyze massive amounts of data in real-time to gain valuable insights and make informed decisions. AI technologies, such as machine learning and natural language processing, enable businesses to collect, analyze,… Read More »Enhancing Market Research with Artificial Intelligence Technologies
Ray Poynter, 6 March 2024 NewMR has recently conducted its third wave of a study on the State of Insights, focusing on Optimism/Pessimism, the main Positives and Negatives. We have published the findings in three stages: Utilising a Word Cloud Utilising an AI tool to produce an automated analysis A Report created by a human… Read More »The State of Insights – Quarter 1, 2024 – the Report
Market Research Tools and Techniques for Small Businesses Market research plays a crucial role in the success of any business, regardless of its size. For small businesses, understanding their target market and competitors is essential for making informed decisions and developing effective marketing strategies. There are various tools and techniques available to small businesses to… Read More »Market Research Tools and Techniques for Small Businesses
The Rise of AI in Market Research: Benefits and Challenges In recent years, the use of Artificial Intelligence (AI) in market research has been on the rise. This technology has transformed the way companies gather, analyze, and interpret data to make informed business decisions. There are numerous benefits to incorporating AI into market research. One… Read More »The Rise of AI in Market Research: Benefits and Challenges
Ray Poynter, 15 March 2024 Meme’s are a powerful medium of communication, the pass from person to person because they catch the attention, are memorable, and are easy to share. Since 2015 this Sean Bean meme has been converted into thousands of new memes. When you are communicating the story in the data, see if… Read More »Using memes to communicate the story in the data
The Role of Retail Audits in Maintaining Brand Image and Customer Satisfaction Retail audits play a crucial role in ensuring that a brand’s image is maintained and customer satisfaction is achieved. By regularly conducting audits at retail locations, companies can ensure that their products are being displayed correctly, that promotions are being implemented as planned,… Read More »The Role of Retail Audits in Maintaining Brand Image and Customer Satisfaction
The ROI of Market Research: How Data Drives Business Success Market research is an essential tool for businesses looking to make informed decisions and drive success. By gathering data on consumer preferences, industry trends, and competitor strategies, companies can gain valuable insights that help them stay ahead of the curve. But what is the return… Read More »The ROI of Market Research: How Data Drives Business Success
On 16 April I am running an online course on using ChatGPT for Qualitative Research. You can check it out by clicking here. The main point I will be making in the course is that the best way to use ChatGPT is to make use of AI to make you a better and more productive… Read More »Using ChatGPT to help Analyse Focus Group Discussions
AI Market Research: Transforming Data into Actionable Insights In today’s fast-paced business environment, data is king. Companies rely on data to make informed decisions, drive growth, and stay ahead of the competition. However, the sheer volume of data available can be overwhelming, making it challenging for businesses to extract meaningful insights. This is where AI… Read More »AI Market Research: Transforming Data into Actionable Insights