Ray Poynter, 21 July 2025 Agents are one of the key AI developments that is re-shaping the way we conduct business and processes. An agent is a software tool capable of tackling a task without user supervision. In this post, I will illustrate agents with an example that takes data (for example, from a quantitative… Read More »Creating a Data Checking Agent
Ray Poynter, 19 July 2025 In today’s Tip, I’ll show you how to upload a data file to Claude and instantly create an interactive dashboard from your data. The Data and Kaggle.com The data I will use for this demo comes from Kaggle.com. It includes just over 40,000 rows of reviews of Disney Parks, covering… Read More »Create an Instant ‘Data Dashboard’ in Claude
Ray Poynter, 19 June 2025 The statistical trap hiding in synthetic respondentsDiscussions about synthetic data are everywhere. Talking about bolstering hard-to-reach quotas, creating digital twins and replacing whole sections of fieldwork. By design, these records replicate the distributions of your original survey, meaning every synthetic element looks plausible. The problem is that this process duplicates… Read More »Synthetic Data and Significance Tests: Why t-tests are Inappropriate and What to Do Instead
Visualizing Data: How AI is Changing Market Research Visualization Data visualization plays an essential role in market research. It helps businesses make sense of vast amounts of data. However, traditional methods can be limiting. Fortunately, artificial intelligence (AI) is transforming how we visualize data. This article explores AI’s impact on market research visualization. The Importance… Read More »Visualizing Data: How AI is Changing Market Research Visualization
From Data to Decisions: The Role of AI in Modern Market Research In today’s fast-paced world, data is everywhere. Companies gather immense amounts of data daily. However, collecting data is just the first step. Companies need to translate this data into decisions. This is where Artificial Intelligence (AI) comes into play. AI is reshaping modern… Read More »From Data to Decisions: The Role of AI in Modern Market Research
Ray Poynter, 26 March, 2025 Google Forms is widely used for quick surveys to collect feedback for various purposes. The built-in summaries from Google Forms or Excel are often sufficient for simple, closed-ended questions, such as age, region, or satisfaction ratings. But what happens when your form includes open-ended questions alongside the closed-ended ones? Introducing… Read More »How to Automatically Analyse Google Forms Data with AI
Innovative Market Research Approaches: A Spotlight on CAPI Data Collection Market research is crucial for businesses to understand their customers, competitors, and market trends. In today’s digital age, traditional methods of data collection are no longer enough to gather accurate and timely information. This is where Computer-Assisted Personal Interviewing (CAPI) comes into play. CAPI is… Read More »Innovative Market Research Approaches: A Spotlight on CAPI Data Collection
The Role of Census Data in Retail Audit Success Census data plays a crucial role in the success of retail audits. By analyzing demographic information gathered from the census, retailers can gain valuable insights into their target market, competition, and consumer behavior. This information allows them to make informed decisions about product placement, pricing, and… Read More »The Role of Census Data in Retail Audit Success
Enhancing Retail Audit Planning with Census Data Retail audit planning is a crucial aspect of running a successful retail business. It involves analyzing sales data, inventory levels, and customer trends to ensure that the right products are stocked in the right quantities. However, one often overlooked tool that can greatly enhance retail audit planning is… Read More »Enhancing Retail Audit Planning with Census Data
Harnessing the Power of CAPI Data Collection for Strategic Business Decision-Making When it comes to making informed business decisions, data is key. And with the rise of technology, businesses now have access to a wide range of data collection methods. One such method is Computer-Assisted Personal Interviewing (CAPI), which allows businesses to gather data in… Read More »Harnessing the Power of CAPI Data Collection for Strategic Business Decision-Making