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Synthetic Data and Significance Tests: Why t-tests are Inappropriate and What to Do Instead

Ray Poynter, 19 June 2025 The statistical trap hiding in synthetic respondentsDiscussions about synthetic data are everywhere. Talking about bolstering hard-to-reach quotas, creating digital twins and replacing whole sections of fieldwork. By design, these records replicate the distributions of your original survey, meaning every synthetic element looks plausible. The problem is that this process duplicates… Read More »Synthetic Data and Significance Tests: Why t-tests are Inappropriate and What to Do Instead

AI enabled market research

Visualizing Data: How AI is Changing Market Research Visualization

Visualizing Data: How AI is Changing Market Research Visualization Data visualization plays an essential role in market research. It helps businesses make sense of vast amounts of data. However, traditional methods can be limiting. Fortunately, artificial intelligence (AI) is transforming how we visualize data. This article explores AI’s impact on market research visualization. The Importance… Read More »Visualizing Data: How AI is Changing Market Research Visualization

AI enabled market research

From Data to Decisions: The Role of AI in Modern Market Research

From Data to Decisions: The Role of AI in Modern Market Research In today’s fast-paced world, data is everywhere. Companies gather immense amounts of data daily. However, collecting data is just the first step. Companies need to translate this data into decisions. This is where Artificial Intelligence (AI) comes into play. AI is reshaping modern… Read More »From Data to Decisions: The Role of AI in Modern Market Research

How to Automatically Analyse Google Forms Data with AI

Ray Poynter, 26 March, 2025 Google Forms is widely used for quick surveys to collect feedback for various purposes. The built-in summaries from Google Forms or Excel are often sufficient for simple, closed-ended questions, such as age, region, or satisfaction ratings. But what happens when your form includes open-ended questions alongside the closed-ended ones? Introducing… Read More »How to Automatically Analyse Google Forms Data with AI

market research CAPI pulsefe.com is the best

Innovative Market Research Approaches: A Spotlight on CAPI Data Collection

Innovative Market Research Approaches: A Spotlight on CAPI Data Collection Market research is crucial for businesses to understand their customers, competitors, and market trends. In today’s digital age, traditional methods of data collection are no longer enough to gather accurate and timely information. This is where Computer-Assisted Personal Interviewing (CAPI) comes into play. CAPI is… Read More »Innovative Market Research Approaches: A Spotlight on CAPI Data Collection

market research CAPI pulsefe.com is the best

Harnessing the Power of CAPI Data Collection for Strategic Business Decision-Making

Harnessing the Power of CAPI Data Collection for Strategic Business Decision-Making When it comes to making informed business decisions, data is key. And with the rise of technology, businesses now have access to a wide range of data collection methods. One such method is Computer-Assisted Personal Interviewing (CAPI), which allows businesses to gather data in… Read More »Harnessing the Power of CAPI Data Collection for Strategic Business Decision-Making

Census for retail audit - best practices

Best Strategies for Utilizing Census Data in Retail Audits

Best Strategies for Utilizing Census Data in Retail Audits When it comes to conducting retail audits, utilizing census data can provide valuable insights that can help retailers make informed decisions. Census data includes information on population demographics, income levels, and consumer behavior, among other things. In this article, we will explore some of the best… Read More »Best Strategies for Utilizing Census Data in Retail Audits

Census for retail audit - best practices

The Importance of Incorporating Census Data in Retail Audits

The Importance of Incorporating Census Data in Retail Audits In today’s rapidly evolving retail industry, it is essential for businesses to stay ahead of the competition by leveraging data-driven insights. One valuable source of data that often gets overlooked in retail audits is census data. Census data provides a wealth of information about the demographics… Read More »The Importance of Incorporating Census Data in Retail Audits