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market research vs marketing research

Market Research vs. Marketing Research: What’s the distinction?

Market Research vs. Marketing Research: What’s the distinction? Market research and marketing research may sound similar, but they serve different purposes in the business world. Let’s dive into the distinction between the two and understand their importance. Market Research Market research is the process of gathering and analyzing information about target markets, customers, and competitors.… Read More »Market Research vs. Marketing Research: What’s the distinction?

market research vs marketing research

Understanding the Difference: Market Research vs. Marketing Research

Understanding the Difference: Market Research vs. Marketing Research When it comes to understanding consumer behavior and making informed business decisions, it’s crucial to differentiate between market research and marketing research. Market research focuses on the overall market landscape, including trends, competition, and customer preferences. It helps businesses identify opportunities and threats in the marketplace. Marketing… Read More »Understanding the Difference: Market Research vs. Marketing Research