Ray Poynter. 7 April 2025 Reports, dashboards and PowerPoint decks are depressingly static deliverables, focused on the creator’s perception of the world, rather than being user centric. In this post I will highlight a powerful alternative that leverages AI. I am talking about using Custom GPTs to deliver a responsive and intelligent tool to the… Read More »Using Custom GPTs to Create Innovative Client Deliverables
Ray Poynter, 3 April, 2025 Next week I am running an online course of using Custom GPTs, using OpenAI’s platform, for insights and market research, check it out here. To give you a better idea of the sorts of things you can use Custom GPTs for, here are six ideas to consider. Create survey questionnaires… Read More »6 Ideas for using Custom GPTs
Ray Poynter, 26 March, 2025 Google Forms is widely used for quick surveys to collect feedback for various purposes. The built-in summaries from Google Forms or Excel are often sufficient for simple, closed-ended questions, such as age, region, or satisfaction ratings. But what happens when your form includes open-ended questions alongside the closed-ended ones? Introducing… Read More »How to Automatically Analyse Google Forms Data with AI
Ray Poynter, 21 March 2025 In two recent training sessions, I ran, I was asked the same question twice, “Can I upload crosstabs to ChatGPT for it to analyse and help me find messages in the data?” I do not tend to do this as I typically upload raw data rather than market research crosstabs.… Read More »Can I upload CrossTabs to ChatGPT?
Ray Poynter, 19 March 2025 The launch of DeepSeek—a powerful, cost-effective large language model (LLM) developed rapidly in China—has been widely described as a ‘Sputnik moment.’* Until January of this year, the prevailing assumption was that the United States and the West dominated advancements in AI and emerging technologies. However, China’s rapid success with DeepSeek… Read More »The Impact of China’s AI Revolution: What Market Researchers Need to Know
Ray Poynter, 25 January 2025 Caveat, whilst I have researched the information in this article, much of it comes from China and I can’t crosscheck it with alternative sources. DeepSeek is a Chinese AI startup founded in 2023 as a spin of the hedge fund High-Flyer. DeepSeek’s AI is causing shockwaves in the AI community… Read More »DeepSeek – a new Generative AI from China that is challenging ChatGPT and America
Ray Poynter, 24 January One of the ways that people are using ChatGPT is to create more standardisation in the questionnaires and discussion guides they produce and, simultaneously, speed up the production of a first draft. There are two ways that I see people doing this: Upload a library at the start of the questionnaire… Read More »Creating a Questionnaire Library with ChatGPT
Ray Poynter, 20 January 2025 Two or three times a year I receive a message from an agency saying their client wants to do a study using the Kano Model. They ask whether I can explain it to them so they can respond. In the future, they will get a faster and cheaper answer by… Read More »Asking ChatGPT for advice about research methods – a Kano example #AI Tip
Ray Poynter, 18 January 2025 Here is another tip from my courses on how to use Copilot and ChatGPT for market research and insights. Generative AI can be used to ask for suggestions on how to do a specific task. For example, we might ask the AI platform to design a research project. However, I… Read More »#AI Tip – Ask AI for multiple suggestions, to leverage the human element
Ray Poynter, 9 January 2025 This post focuses on ChatGPT, but the same argument applies to any pairing of a Generative AI platform and its API complement. The great thing about web-based ChatGPT is that it does not require much preparation, assuming you have sufficient skill and knowledge to drive it well. If you have… Read More »When should you use ChatGPT and when should you use the API version?