Ray Poynter, 22 May 2025 Last week, I had the honour to be invited to attend the QRCA International Qualitative Conference in Berlin on behalf of ESOMAR. It was a fantastic event with leading-edge, innovative, and sometimes challenging presentations from North America, Africa, India and Europe. I also had the honour of being allowed to… Read More »The Future of Qual | NewMR
Ray Poynter, 20 May 2025 One key variable that differentiates one large-language model (LLM) from another is the size of its context window. In this post, I explain what a context window is and why it matters. What is a context window?The context window is the active memory for a conversation with a chatbot. Every prompt you type… Read More »What is a Context Window, and why does it matter?
Ray Poynter, 13 May 2025 I think Deep Research is likely to replace quite a few types of research, some of them in the market research area. To investigate more, I tried two simple experiments. The first was to forecast the results of the recent Canadian Federal Elections and the second was to forecast what… Read More »The Results of my Deep Research forecast of Tesla’s Share Price and the Canadian Elections
Ray Poynter, 29 April 2025 On the evening of 28 April, I requested that Deep Research forecast Tesla’s share price for 12 May and provide me with its reasoning. It has forecast $300 (compared to the current price of $285.88). Below, I show you its full report. However, I want to highlight that one of… Read More »Deep Research’s estimate of Tesla’s Share Price on May 12
Ray Poynter, 24 April 2025 Let’s face it, one of the least impressive aspects of insights are deliverables, and in the eyes of the end client, this is the bit they are paying for. Reports are too static, most tabulation tools are too fiddly, and frankly, most dashboards show lots of things you don’t need… Read More »Creating a new type of Research Deliverable with a Custom GPT
Ray Poynter. 7 April 2025 Reports, dashboards and PowerPoint decks are depressingly static deliverables, focused on the creator’s perception of the world, rather than being user centric. In this post I will highlight a powerful alternative that leverages AI. I am talking about using Custom GPTs to deliver a responsive and intelligent tool to the… Read More »Using Custom GPTs to Create Innovative Client Deliverables
Ray Poynter, 3 April, 2025 Next week I am running an online course of using Custom GPTs, using OpenAI’s platform, for insights and market research, check it out here. To give you a better idea of the sorts of things you can use Custom GPTs for, here are six ideas to consider. Create survey questionnaires… Read More »6 Ideas for using Custom GPTs
Ray Poynter, 26 March, 2025 Google Forms is widely used for quick surveys to collect feedback for various purposes. The built-in summaries from Google Forms or Excel are often sufficient for simple, closed-ended questions, such as age, region, or satisfaction ratings. But what happens when your form includes open-ended questions alongside the closed-ended ones? Introducing… Read More »How to Automatically Analyse Google Forms Data with AI
Ray Poynter, 21 March 2025 In two recent training sessions, I ran, I was asked the same question twice, “Can I upload crosstabs to ChatGPT for it to analyse and help me find messages in the data?” I do not tend to do this as I typically upload raw data rather than market research crosstabs.… Read More »Can I upload CrossTabs to ChatGPT?
Ray Poynter, 19 March 2025 The launch of DeepSeek—a powerful, cost-effective large language model (LLM) developed rapidly in China—has been widely described as a ‘Sputnik moment.’* Until January of this year, the prevailing assumption was that the United States and the West dominated advancements in AI and emerging technologies. However, China’s rapid success with DeepSeek… Read More »The Impact of China’s AI Revolution: What Market Researchers Need to Know