5 Best Practices for Conducting a Retail Audit Using Census Data In today’s competitive retail environment, conducting a retail audit using census data is essential for making informed decisions and staying ahead of the competition. Here are five best practices to help you conduct a successful retail audit using census data: 1. Define Your Objectives… Read More »5 Best Practices for Conducting a Retail Audit Using Census Data
Exploring the Benefits of Market Research through CAPI Technology Market research is a crucial aspect of any business, helping companies understand their customers, competitors, and industry trends. One innovative technology that has revolutionized the market research process is Computer-Assisted Personal Interviewing (CAPI). CAPI technology allows researchers to collect data in real-time, using electronic devices such… Read More »Exploring the Benefits of Market Research through CAPI Technology
Ray Poynter, 6 October, 2024 I am often asked whether it is best to use ChatGPT or Copilot, so here are some general observations. SecurityWhen integrated with the rest of the Microsoft range, for example, Copilot in Office 365 or Enterprise, Microsoft Copilot is a very secure environment. Copilot is as safe as using Teams… Read More »ChatGPT or Microsoft Copilot – which is right for you?
Ray Poynter, 30 September, 2024 In this note I set out what I believe to be Synthetic Data, why we need to define Synthetic Data, and some guidelines that I think vendors and buyers should adopt. I have been involved in a wide range of discussion with a wide range of organisations, but these views… Read More »Draft Synthetic Data Manifesto | NewMR
Building Consumer Trust: The Role of Data Privacy in the Digital Age In today’s digital age, data privacy has become a critical concern for consumers. The growing number of data breaches and privacy violations have made consumers more wary of sharing their personal information online. As a result, building consumer trust has become increasingly important… Read More »Building Consumer Trust: The Role of Data Privacy in the Digital Age
The Personal Touch: How Personalization is Reshaping Market Research Practices Market research is a vital tool for businesses looking to understand their customers and make informed decisions. Traditionally, market research relied on surveys and focus groups to gather information. However, in today’s digital age, personalization is becoming increasingly important in shaping market research practices. Personalization… Read More »The Personal Touch: How Personalization is Reshaping Market Research Practices
Taking a Stand: How Ethical Consumerism Empowers Individuals to Drive Positive Change for a Sustainable World As consumers, we have the power to make a difference in the world through our purchasing decisions. Ethical consumerism is a growing trend that focuses on buying products and services that align with our values and beliefs. By supporting… Read More »Taking a Stand: How Ethical Consumerism Empowers Individuals to Drive Positive Change for a Sustainable World
Rethinking Marketing Strategies: Leveraging Insights into Consumer Behavior in the Post-Pandemic World As the world continues to navigate the challenges brought about by the COVID-19 pandemic, businesses are realizing the need to rethink their marketing strategies. Consumer behavior has undergone significant changes in the post-pandemic world, making it crucial for marketers to adapt and leverage… Read More »Rethinking Marketing Strategies: Leveraging Insights into Consumer Behavior in the Post-Pandemic World
Navigating the Future: Embracing AI and Automation in Market Research In today’s fast-paced business world, staying ahead of the curve is essential. With advancements in artificial intelligence (AI) and automation, market research is undergoing a transformation. Companies are increasingly turning to AI and automation to gather insights, analyze data, and make informed decisions. This shift… Read More »Navigating the Future: Embracing AI and Automation in Market Research
Navigating the Challenges of Data Privacy in the Digital Age In today’s digital age, protecting your personal data has never been more important. With cyber threats on the rise and companies collecting more information about their users than ever before, it’s crucial to understand the challenges of data privacy and how to navigate them. Understanding… Read More »Navigating the Challenges of Data Privacy in the Digital Age