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Revolutionizing Insights: How AI is Transforming Market Research

May 29, 2025

Revolutionizing Insights: How AI is Transforming Market Research Market research has undergone a transformation thanks to artificial intelligence (AI). Companies now leverage AI tools to gain insights into consumer behavior. This article explores how AI is reshaping market research, enhancing data analysis, and driving better decisions. The Evolution of Market Research Market research has always… Read More »Revolutionizing Insights: How AI is Transforming Market Research

AI enabled market research
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Harnessing AI for Market Research: Revolutionizing Insights and Strategies

May 28, 2025

Harnessing AI for Market Research: Revolutionizing Insights and Strategies Market research has evolved. In today’s data-driven world, companies seek innovative solutions. AI, or artificial intelligence, plays a crucial role. It transforms how businesses gather insights and strategize. The Intersection of AI and Market Research Traditionally, market research relied on surveys and focus groups. While effective,… Read More »Harnessing AI for Market Research: Revolutionizing Insights and Strategies

### AI Enabled Market Research

May 28, 2025

AI Enabled Market Research In today’s fast-paced world, businesses must understand their market. Enter Artificial Intelligence (AI). AI has revolutionized market research. It offers speed, efficiency, and data-driven insights. What is AI Enabled Market Research? AI enabled market research combines technology and data analysis. It streamlines the research process. Traditional methods can be time-consuming. However,… Read More »### AI Enabled Market Research

The Future of Qual | NewMR

May 22, 2025

Ray Poynter, 22 May 2025 Last week, I had the honour to be invited to attend the QRCA International Qualitative Conference in Berlin on behalf of ESOMAR. It was a fantastic event with leading-edge, innovative, and sometimes challenging presentations from North America, Africa, India and Europe. I also had the honour of being allowed to… Read More »The Future of Qual | NewMR

What is a Context Window, and why does it matter?

May 21, 2025

Ray Poynter, 20 May 2025 One key variable that differentiates one large-language model (LLM) from another is the size of its context window. In this post, I explain what a context window is and why it matters. What is a context window?The context window is the active memory for a conversation with a chatbot. Every prompt you type… Read More »What is a Context Window, and why does it matter?

The Results of my Deep Research forecast of Tesla’s Share Price and the Canadian Elections

May 14, 2025

Ray Poynter, 13 May 2025 I think Deep Research is likely to replace quite a few types of research, some of them in the market research area. To investigate more, I tried two simple experiments. The first was to forecast the results of the recent Canadian Federal Elections and the second was to forecast what… Read More »The Results of my Deep Research forecast of Tesla’s Share Price and the Canadian Elections

Deep Research’s estimate of Tesla’s Share Price on May 12

April 30, 2025

Ray Poynter, 29 April 2025 On the evening of 28 April, I requested that Deep Research forecast Tesla’s share price for 12 May and provide me with its reasoning. It has forecast $300 (compared to the current price of $285.88). Below, I show you its full report. However, I want to highlight that one of… Read More »Deep Research’s estimate of Tesla’s Share Price on May 12

Creating a new type of Research Deliverable with a Custom GPT

April 25, 2025

Ray Poynter, 24 April 2025 Let’s face it, one of the least impressive aspects of insights are deliverables, and in the eyes of the end client, this is the bit they are paying for. Reports are too static, most tabulation tools are too fiddly, and frankly, most dashboards show lots of things you don’t need… Read More »Creating a new type of Research Deliverable with a Custom GPT

Using Custom GPTs to Create Innovative Client Deliverables

April 8, 2025

Ray Poynter. 7 April 2025 Reports, dashboards and PowerPoint decks are depressingly static deliverables, focused on the creator’s perception of the world, rather than being user centric. In this post I will highlight a powerful alternative that leverages AI. I am talking about using Custom GPTs to deliver a responsive and intelligent tool to the… Read More »Using Custom GPTs to Create Innovative Client Deliverables

6 Ideas for using Custom GPTs

April 3, 2025

Ray Poynter, 3 April, 2025 Next week I am running an online course of using Custom GPTs, using OpenAI’s platform, for insights and market research, check it out here. To give you a better idea of the sorts of things you can use Custom GPTs for, here are six ideas to consider. Create survey questionnaires… Read More »6 Ideas for using Custom GPTs

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