SoftOfficePro’s Approach to Market Research Tabulation: Best Practices and Tips Market research is vital in today’s business landscape. Companies need to understand their audience. They seek insights to drive decisions. At SoftOfficePro, we approach market research tabulation with precision and clarity. What is Market Research Tabulation? Market research tabulation involves organizing …

Creating Clean Data: An Introduction to Data Manipulation with R Data is everywhere. Yet, clean data is rare. Consequently, many analysts struggle. They want to derive insights but lack proper datasets. In this guide, we will explore data manipulation using R. Specifically, we’ll focus on cleaning data to enhance analysis. What is Data Manipulation? Data… Read More »Market Resear…

Market Research Reimagined: The CAPI Pulsefe Advantage In today’s fast-paced world, businesses need swift insights. Traditional methods often fall short. Market research must evolve. Enter the CAPI Pulsefe platform. This innovative solution is transforming how data is collected and analyzed. Understanding CAPI Pulsefe CAPI stands for Computer-Assisted Personal Interviewing. It’s a method where tra…

Guardians of Privacy: Role of Technology in Protecting User Data In today’s digital world, user privacy is paramount. Technology plays a vital role in safeguarding sensitive information. Moreover, understanding how to use these advancements is essential. Let’s explore how technology acts as a guardian of privacy. Understanding User Data User data refers to any information… Read M…

From Preparation to Execution: Best Practices for Retail Audits Retail audits serve as essential tools for businesses. They help in evaluating performance, identifying inefficiencies, and ensuring compliance. The process can be complex. However, if you follow best practices, you can make it more manageable. Preparation: The Key to Success First, proper preparation is crucial for… Read …

The Evolution of Market Research: Embracing AI Technology for Enhanced Accuracy Market research has a long and fascinating history. It initially began as a way to gather consumer feedback. Over time, its methods evolved dramatically. Today, the integration of artificial intelligence is transforming how businesses conduct market research. The Early Days of Market Research In… Read More …

Power BI Online Security: Best Practices for Protecting Your Data Power BI Online is a powerful tool for data visualization. However, data security remains a critical concern. Hence, protecting sensitive information is vital for businesses. In this article, we will explore best practices for securing your data in Power BI Online. Understanding Power BI Security… Read More »Market…

Understanding Market Research and Marketing Research Market research and marketing research are vital to your business. They guide your decisions and shape your strategies. However, many confuse the two terms. This article clarifies their differences and importance. What is Market Research? Market research focuses on understanding your target market. It gathers data about consumer needs…&nb…

Data-Driven Decisions: The Role of Market Research Tabulation from SoftOfficePro In today’s competitive landscape, making data-driven decisions is essential. Businesses rely on concrete information to guide strategies and boost growth. Understanding market trends is crucial in achieving long-term success. This is where market research tabulation plays a vital role. What is Market Research Tabulati…

Advanced Data Manipulation with R: Best Practices for Efficient Analysis Data manipulation is a fundamental skill for data analysts and scientists. Using R effectively makes this process easier. In this article, we’ll explore advanced techniques for data manipulation. We’ll also review best practices to ensure efficient analysis. Why R for Data Manipulation? R is widely… Read More &raq…

Streamlining Feedback Collection: The Unique Advantages of CAPI Pulsefe Collecting feedback is essential for any organization. Yet, traditional methods often fall short. They can be time-consuming and error-prone. In this digital age, innovative solutions emerge, helping organizations gather feedback efficiently. One such solution is CAPI Pulsefe. This platform transforms feedback collection, maki…

Navigating Retail Audits: Proven Best Practices for Success Retail audits are crucial for maintaining standards. They help ensure compliance, boost sales, and enhance customer satisfaction. However, navigating these audits can be challenging. This article explores best practices for success in retail audits. Understanding Retail Audits A retail audit reviews the performance of a store. It…&…

Census Audits Demystified: Top Best Practices for Retail Success Census audits are vital for retail success. However, many find them confusing. In this article, we will simplify what a census audit is. We will also explore best practices to make your retail operations more effective. What is a Census Audit? A census audit involves collecting… Read More »Market Research and Analyt…

AI and Market Research: A Perfect Partnership for Modern Businesses In today’s fast-paced world, businesses face constant change. Understanding market dynamics is crucial. Hence, incorporating artificial intelligence (AI) into market research transforms how businesses operate. This partnership is not just beneficial; it is essential for success. The Role of AI in Market Research AI plays&hel…

Integrating Power BI Online with Other Microsoft Tools for Enhanced Analysis Data analysis plays a critical role in decision-making. Therefore, organizations seek tools that facilitate data insights. Microsoft Power BI Online provides one such solution. Its capabilities enhance data visualization and reporting. Understanding Power BI Online Power BI Online is a cloud-based business analytics tool.…

Market Research vs. Marketing Research: A Comprehensive Comparison Understanding the differences and significance of both approaches. Introduction Market research and marketing research are often confused. People frequently use these terms interchangeably. However, they serve different purposes. In this article, we will explore both concepts. We will define each term and highlight their difference…

Efficient Market Research: Leveraging SoftOfficePro’s Tabulation Tools Market research is crucial for businesses. It provides insights that guide decision-making. However, research can be time-consuming and complex. Using efficient tools can simplify this process significantly. One such tool is SoftOfficePro’s tabulation feature. This article explores how to leverage it for more effect…

Data-Driven Decisions: Why CAPI Pulsefe Stands Out in Market Research In today’s fast-paced world, businesses rely heavily on data. Making informed decisions is crucial. That is where market research comes in. Among various tools, CAPI Pulsefe stands out. But why is it so popular in market research? Let’s dive deeper. Understanding CAPI Pulsefe CAPI stands… Read More »Market Rese…

From Surveillance to Security: Redefining Trust in the Age of Data In today’s world, data plays a crucial role in our lives. Every action we take generates information. This vast amount of data can be either a blessing or a curse. The Rise of Surveillance Surveillance has become a common practice. Governments and corporations monitor… Read More »Market Research and Analytic…

Ray Poynter, 4 November 2025 Have you ever wondered how an AI system, like a search engine or a chatbot, understands that the sentences “A dog chases the ball” and “A canine pursues the sphere” mean approximately the same thing? Of course, it’s not magic. It’s advanced mathematics, called semantic similarity, and the powerful concept… Read More »Market Research and Analytics Blog

Ensuring Profitability: Retail Audit Best Practices Every Business Should Know In the fast-paced world of retail, ensuring profitability can be challenging. Therefore, conducting regular retail audits is crucial. These audits help to identify inefficiencies and areas for improvement. Businesses can leverage best practices to enhance their retail audits. Here’s how to get started. Understanding Ret…

From Data to Decisions: Best Practices for Conducting Census Audits in Retail In today’s retail landscape, data drives decisions. Census audits play a crucial role in this process. Conducting them correctly is vital for accurate insights. This article discusses best practices for conducting census audits in retail. Understanding Census Audits A census audit involves verifying… Re…

Navigating Consumer Insights: The Impact of AI on Market Research Strategies Introduction Market research plays a crucial role in understanding consumer behavior. In recent years, artificial intelligence (AI) has transformed these strategies. As businesses strive to connect with consumers, AI streamlines the collection and analysis of data. Understanding Consumer Insights Consumer insights refer t…

Collaboration Made Easy: Sharing and Publishing in Power BI Online Introduction In today’s data-driven world, collaboration is crucial. Power BI Online offers powerful tools to share and publish your data insights. This article will explore how to streamline collaboration in Power BI. Why Choose Power BI for Collaboration? Power BI stands out for many reasons.… Read More »M…

Navigating Your Business Strategy: Market Research vs. Marketing Research In today’s fast-paced business world, understanding your market is crucial. Many entrepreneurs confuse market research with marketing research. This confusion can lead to poor business decisions. Thus, it’s essential to distinguish between the two. This article aims to clarify their differences. Additionally, we will explore…

From Raw Data to Actionable Insights: Effective Tabulation Strategies by SoftOfficePro In today’s data-driven world, organizations must turn raw data into actionable insights. Effective tabulation strategies can help. SoftOfficePro offers methods that simplify this complex process. Using tabulation, businesses can identify trends and make informed decisions. Understanding Tabulation Tabulati…

Harnessing the Power of dplyr: Streamlining Data Manipulation in R Data manipulation is essential in data analysis. However, it can be a tedious task. Luckily, R offers a powerful package called dplyr. This package simplifies data manipulation and enhances productivity. In this article, we’ll explore dplyr. We’ll dive deep into its features. Also, we’ll discuss… Read More &…

Harnessing the Power of CAPI Pulsefe Enhancing Market Research Effectiveness In today’s fast-paced market, understanding consumer behavior is crucial. Companies require effective tools to gather insights. CAPI Pulsefe has emerged as a powerful solution. This article explores how it enhances market research effectiveness. What is CAPI Pulsefe? CAPI stands for Computer-Assisted Personal Interv…

The Balance of Power: Data Privacy Policies and Consumer Trust In today’s digital age, data privacy has become a critical discussion topic. Consumers are more aware now than ever. They want to protect their personal information. However, many businesses collect vast amounts of data. This raises the question: how can businesses balance data collection and… Read More »Market Resear…

How to Conduct a Flawless Retail Audit: Best Practices Revealed Conducting a retail audit can seem overwhelming. Yet, with proper planning, it can become a smooth process. In this guide, we will explore best practices for a flawless retail audit. Furthermore, these can enhance your business operations significantly. Understand the Purpose of Your Audit Before… Read More »Market R…

Visualize Your Data: Creating Stunning Reports in Power BI Online Data visualization is crucial. It helps communicate information clearly. In many cases, Power BI Online excels at this. It offers a user-friendly platform for creating stunning reports. However, mastering its features takes practice. Let’s explore how to visualize your data effectively. Why Use Power BI… Read More &raquo…

The Distinct Roles of Market Research and Marketing Research in Business Success In today’s fast-paced world, understanding your audience is crucial. Businesses often rely on two essential forms of research: market research and marketing research. Although they sound similar, they serve different functions. Knowing the differences can help you achieve business success. What is Market……

The Future of Market Research: Innovations in Tabulation by SoftOfficePro Market research has evolved significantly over the years. Today, we find ourselves in a landscape filled with technology and innovation. As a result, effective tabulation has become crucial for businesses. SoftOfficePro is at the forefront of this change. Understanding Market Research Market research gathers valuable……

Tidy Data Made Easy: Using R for Effective Data Manipulation Data manipulation is essential in data science. One approach stands out: tidy data. In this article, we explore how to use R for effective data manipulation by adhering to tidy data principles. Thus, we aim to simplify your workflow and enhance data analysis. Understanding Tidy… Read More »Market Research and Analytics …

CAPI Pulsefe: Your Go-To Solution for Accurate Market Research Data In today’s fast-paced world, accurate market research data is essential. Companies rely on it to understand trends. Moreover, it helps to identify consumer needs. CAPI Pulsefe offers a unique solution for these challenges. What is CAPI Pulsefe? CAPI Pulsefe is a cutting-edge data collection tool.… Read More &raqu…

Behind the Firewall: Understanding the Importance of Data Privacy In our digital world, data is a crucial asset. Companies collect, store, and use vast amounts of information. However, this raises significant concerns. Data privacy has become a top priority for both individuals and organizations. Behind every firewall, sensitive information lies protected. But, what does this… Read Mor…

Boost Your Retail Strategy: Best Practices for Effective Census Auditing Census auditing is vital for retail strategies. It enhances accuracy and improves decision-making. This article presents best practices for effective census auditing in retail. Understanding Census Auditing Census auditing involves reviewing store data regularly. It ensures accuracy in inventory and sales figures. Moreover, i…

AI-Driven Market Research: Unlocking Consumer Behavior Like Never Before Understanding AI in Market Research Artificial intelligence revolutionizes how companies understand consumers. It goes beyond traditional methods. AI taps into vast data sets quickly. This process enhances decision-making. The Importance of Consumer Behavior Consumer behavior shapes everything from product development to mark…

10 Tips for Optimizing Your Power BI Online Dashboards Power BI is an impressive tool for data visualization. However, to truly get the most out of it, optimization is key. In this article, we’ll explore ten tips to enhance your Power BI online dashboards. By following these tips, you can improve performance, usability, and overall… Read More »Market Research and Analytics Blog

Market Research vs. Marketing Research: Which Strategy Fits Your Business? In today’s competitive landscape, businesses face many challenges. One key challenge is understanding the market. This article explores two distinct strategies: market research and marketing research. Both serve vital roles. However, they differ in purpose and methodology. What is Market Research? Market research focuses on…

Mastering Market Research: Essential Tabulation Techniques from SoftOfficePro Introduction Market research plays a vital role in today’s business landscape. It helps companies understand their audience better. Furthermore, accurate data guides important decisions. To unlock these advantages, mastering tabulation techniques is crucial. Tabulation organizes data effectively. This process enhances cl…

From Raw to Refined: Data Manipulation Strategies Using R Data manipulation is key in data science. However, raw data often contains errors and inconsistencies. In this article, we will explore effective strategies for refining data using R. Understanding Raw Data Raw data is unprocessed. It may come from various sources. Due to its nature, raw… Read More »Market Research and Ana…

The Future of Market Research: CAPI Pulsefe’s Innovative Approach Explained Market research is evolving. Traditional methods are becoming outdated. New technology and innovative approaches are transforming the landscape. One such approach is CAPI Pulsefe. This method harnesses modern technology to streamline the data collection process. What is CAPI Pulsefe? CAPI stands for Computer-Assisted…

Trust Issues: How Data Privacy Concerns Shape Consumer Behavior Understanding Data Privacy Data privacy relates to how information is collected and used. Consumers have become more aware. Thus, they are more cautious about their personal information. In a digital age, businesses collect vast amounts of data. Some use this data responsibly. However, others do not.… Read More »Mark…

Retail Audit Essentials: Strategies for Accuracy and Compliance Retail audits are crucial for business success. They help assess financial health and compliance. Moreover, they identify weaknesses in operations. Ultimately, effective audits improve decision-making. Here, we explore essential strategies to ensure accuracy and compliance. Understanding Retail Audits First, let’s define a retai…

The Essential Guide to Retail Census Audits: Best Practices for Success Retail census audits play a crucial role in the retail industry. These audits gather essential data. They help businesses make informed decisions. Yet, many retailers struggle with the execution of these audits. Fortunately, this guide offers important insights and best practices. Understanding Retail Census… Read …

The Future of Market Research: Harnessing AI for Data-Driven Decisions Market research is evolving rapidly. As technology advances, AI plays a critical role. It helps businesses make informed decisions. Let’s explore how AI transforms market research and data-driven strategies. The Role of AI in Market Research Artificial Intelligence streamlines data collection. It automates processes, savi…

Power BI Online vs. Desktop: Which One is Right for You? Power BI offers two primary versions: Power BI Online and Power BI Desktop. Each version serves different needs. Therefore, it’s crucial to understand their features, benefits, and limitations. Let’s explore these two platforms. What is Power BI? Power BI is a business analytics tool.… Read More »Market Research…

Decoding Market Research and Marketing Research: What You Need to Know Understanding market research and marketing research is crucial for any business. These terms are often used interchangeably. However, they serve different purposes. Grasping the differences can enhance your decision-making. In this article, we will dive deeper into both concepts. What is Market Research? Market… Re…

Streamlining Your Data: How SoftOfficePro Enhances Market Research Tabulation In today’s data-driven world, effective market research is crucial. Businesses rely on accurate insights to make informed decisions. However, tabulating and analyzing data can be cumbersome. That’s where SoftOfficePro steps in. This innovative software simplifies data handling, making it easier for market researche…

Transforming Data with R: Essential Techniques for Data Manipulation Data manipulation is crucial for data science. In R, several techniques exist for transforming data effectively. This article explores essential methods for data manipulation. We’ll cover everything from basic functions to advanced techniques. Why Use R for Data Manipulation? R is widely used for statistical analysis…&nbsp…

Revolutionizing Market Research: How CAPI Pulsefe Leads the Way Market research is vital for understanding consumer behavior. In today’s fast-paced world, traditional methods often fall short. Enter CAPI Pulsefe, a game-changer in market research. Its innovative approach delivers rapid insights and enhances data quality. What is CAPI Pulsefe? CAPI stands for Computer-Assisted Personal Interv…

Data Privacy in the Digital Era: Navigating Challenges and Solutions Data privacy stands as a pivotal concern in our digital age. Every click, share, and post generates data. This information can reveal sensitive parts of our lives. Thus, understanding data privacy is crucial. The Growing Need for Data Privacy Consumers today are more aware than… Read More »Market Research and An…

Maximizing Retail Efficiency: Best Practices for Conducting a Census Audit In today’s fast-paced retail world, efficiency is vital. A census audit can significantly enhance your operations. Therefore, understanding best practices for conducting this audit is crucial. It can lead to improved inventory management, better customer service, and increased profitability. This article outlines esse…

Ray Poynter 16 October 2025 At most conferences and events, we are seeing a growing number of examples of Synthetic Data, in its many forms and versions, being used for real projects. However, there still seems to be a body of thought that promotes unscientific criticism of this approach. This sort of criticism is likely… Read More »Market Research and Analytics Blog

Transforming Insights: How AI is Revolutionizing Market Research Market research is evolving rapidly. Traditional methods struggle to keep pace. Consequently, businesses face challenges in understanding consumer behavior effectively. However, artificial intelligence (AI) is stepping in to bridge these gaps. The Role of AI in Market Research AI analyzes large datasets faster than human analysts. It…

Unlocking Insights: A Beginner’s Guide to Power BI Online Power BI Online offers powerful tools for data visualization. This beginner’s guide helps you understand its features. Additionally, you’ll discover how to use Power BI effectively. What is Power BI? Power BI is a business analytics solution. It helps you visualize data and share insights. Furthermore,… Read Mo…

Market Research vs. Marketing Research: Understanding the Key Differences When navigating the business landscape, understanding various research methods is essential. Two terms often arise: market research and marketing research. While they seem similar, they encompass different areas. Thus, distinguishing between them can enhance your strategy. What is Market Research? Market research primarily f…

Unlocking Insights: The Power of Market Research Tabulation with SoftOfficePro In today’s fast-paced business world, understanding your market is vital. Market research tabulation allows businesses to collect and analyze data effectively. The right tools can make a significant difference. SoftOfficePro offers powerful features to streamline this process. Let’s explore how it works. The Impor…

Mastering Data Manipulation in R: A Comprehensive Guide Data manipulation is a crucial skill in data science. It allows you to change, sort, and analyze data efficiently. R provides powerful tools for data manipulation. In this guide, you will learn essential techniques and best practices. Let’s dive into the world of data manipulation! Getting Started… Read More »Market Re…

Unlocking Insights: Why CAPI Pulsefe is a Game Changer in Market Research In the ever-evolving world of market research, speed and adaptability are crucial. With this in mind, CAPI Pulsefe has emerged as a transformative tool. This innovative platform leverages cutting-edge technology to enhance data collection and analysis. Consequently, it unlocks insights that were once… Read More &…

The New Frontier: Building Trust in a Data-Driven World In today’s world, data drives decisions. Companies collect vast amounts of information. This includes personal details, habits, and preferences. However, with great power comes great responsibility. Trust is essential. Consumers often wonder, “Is my data safe?” They frequently ask, “How is my data used?” Organizations …

Maximizing Efficiency: Best Practices for Retail Audits Retail audits are essential for ensuring operational efficiency. They help assess compliance, inventory accuracy, and overall performance. However, maximizing their effectiveness requires a strategic approach. Here, we explore best practices that can enhance your retail audit processes. Understand the Purpose of Retail Audits Firstly, clarify…

Census-Driven Retail Audits: Best Practices for Accurate Inventory Management Accurate inventory management is crucial for any retail business. Yet, many retailers struggle with inventory discrepancies. One solution is implementing census-driven retail audits. This approach can enhance accuracy and efficiency. Understanding Census-Driven Retail Audits A census-driven retail audit involves counting…

Elaine Rodrigo presenting at esomar Congress Ray Poynter, 1 October 2025 The 2025 ESOMAR Congress in Prague was dominated by one theme above all others:, and that theme was artificial intelligence. From the exhibition floor to the presentation sessions and corridor conversations, AI was the connective tissue running through the programme. What had been emerging… Read More »Market…

Ray Poynter, 22 September 2025 Here is my attempt at an updated Lexicon and Taxonomy for Synthetic Data. I would love to hear your thoughts and suggestions. Synthetic data, according to the ICC/ESOMAR Code, is “Synthetic data means information that has been generated to replicate the characteristics of real-world data.” People sometimes explain the reason… Read More »Market Resea…

Ray Poynter, 24 July 2025 ChatGPT’s new Agent Mode is another major leap forward in how AI is advancing, especially in the field of Agentic computing. It also represents a significantly increased risk level. In this post, I outline what Agent Mode is, the associated risks, and provide a simple example. Overview ChatGPT’s Agent Mode… Read More »Market Research and Analytics Blog

Ray Poynter, 21 July 2025 Agents are one of the key AI developments that is re-shaping the way we conduct business and processes.  An agent is a software tool capable of tackling a task without user supervision. In this post, I will illustrate agents with an example that takes data (for example, from a quantitative… Read More »Market Research and Analytics Blog

Ray Poynter, 22 July 2025 This is another post looking at the hot topic of Agents, building on the post from yesterday that created a Data Checking Agent. Today, I am looking at the combination of Instructions and Knowledge to create a more powerful Agent. Specifically, I will upload an Online Consumer Questionnaire House Style… Read More »Market Research and Analytics Blog

Ray Poynter, 28 June 2025 With Noriko Kishida (Japan), Tomoko Yoshida (Japan), Dangjaithawin (Orm) Anantachai (Thailand), and Seyo Adeoye (Nigeria), we have created a discussion and note relating to an experiment we ran earlier this year, examining the interaction between the use of ChatGPT and the languages used. You can read the complete note by… Read More »Market Research and …

Ray Poynter, 19 June 2025 The statistical trap hiding in synthetic respondentsDiscussions about synthetic data are everywhere. Talking about bolstering hard-to-reach quotas, creating digital twins and replacing whole sections of fieldwork. By design, these records replicate the distributions of your original survey, meaning every synthetic element looks plausible. The problem is that this process …

Ray Poynter, 6 June 2025 Are you using Notebook LM yet? If not, I think you should be using it; it is frankly quite mind-blowing. To illustrate the power of Notebook LM I took the YouTube link for my presentation “How should you plan for AI and its impact on you?” from the April NewMR… Read More »Market Research and Analytics Blog

Ray Poynter, 5 June 2025 Earlier this week, I discussed the use of Digital Twins in research; you can read that post here. Today, I am sharing a concept piece that illustrates one approach to Digital Twins, using ChatGPT. This is an approach I have found helpful with focus group transcripts, but in this concept… Read More »Market Research and Analytics Blog

The Power of Machine Learning in Enhancing Market Research Accuracy Market research is crucial for businesses. It helps them understand customers. Also, it guides them in making informed decisions. However, traditional methods can be slow and inaccurate. Now, machine learning is changing the game. This technology boosts the accuracy of market research significantly. Machine Learning:… …

Ethics and AI in Market Research: Striking a Balance Artificial Intelligence (AI) is transforming market research. Companies use AI to analyze consumer data. However, ethical considerations arise. How do we ensure responsible use of AI? This article explores these issues. Understanding AI in Market Research AI capabilities have grown rapidly. Thanks to machine learning algorithms,… Rea…

Ray Poynter, 3 June 2025 Over the last year, there has been a growing interest in Digital Twins, which are virtual participants based on real individuals. In this note, I will outline what is happening, why it is happening, and share some key concerns that need to be considered. Digital Twins, the BasicsThe Twins are… Read More »Market Research and Analytics Blog

Integrating AI with Traditional Methods: A Hybrid Approach to Market Research Market research is evolving. Traditional methods have served us well. However, the advent of Artificial Intelligence (AI) presents new opportunities. By combining both approaches, we can enhance our insights. Understanding Traditional Market Research Traditional market research mainly focuses on qualitative and quantitat…

AI-Driven Market Research: A Game Changer for Startups and Enterprises Introduction In today’s fast-paced world, data drives decisions. AI has revolutionized market research. Startups and enterprises can now harness this technology. It’s no longer about guesswork. With AI-driven insights, companies improve strategies effortlessly. The Rise of AI in Market Research Firstly, traditional market…

Building Better Profiles: AI in Customer Segmentation for Market Research In today’s fast-paced business landscape, understanding your customer is crucial. Customer segmentation helps brands tailor their marketing efforts. By employing artificial intelligence (AI), companies can enhance their segmentation strategies. Thus, they can create more effective market research profiles. The Importance of …

Navigating Market Trends: AI’s Impact on Real-Time Research In today’s fast-paced world, understanding market trends is crucial. Companies need to adapt quickly. As a result, they increasingly rely on innovative technologies. Among these, Artificial Intelligence (AI) stands out. It has transformed how we conduct research. AI offers new avenues for real-time insights, enabling firms to…&nbsp…

Ray Poynter, 1 June 2025Currently, I am spending four weeks in Japan, a mix of work, including workshops and presentations, and leisure activities (such as hiking and running). Today I checked into an AirBNB in central Tokyo and washed some clothes, after spending the weekend running a marathon on the West coast of Japan. The… Read More »Market Research and Analytics Blog

Visualizing Data: How AI is Changing Market Research Visualization Data visualization plays an essential role in market research. It helps businesses make sense of vast amounts of data. However, traditional methods can be limiting. Fortunately, artificial intelligence (AI) is transforming how we visualize data. This article explores AI’s impact on market research visualization. The Importanc…

The AI Effect: Enhancing Market Research Strategies for Competitive Advantage In today’s fast-paced market, businesses must adapt. They need to understand customer behavior and preferences. Here, Artificial Intelligence (AI) plays a crucial role. AI significantly enhances market research strategies, providing businesses with a competitive edge. Understanding the AI Effect on Market Research …

Advanced ETL Integration with ODK Collect: In this expanded guide, we’ll explore advanced techniques for building a robust ETL pipeline for ODK Collect using Python or R, focusing on: 1. Advanced GPS Auto-Correction & Reverse Geocoding using Advanced ETL Integration with ODK Collect Option A: Python (Geopy + OpenStreetMap) Key Optimizations: Option B: R (revgeo… Read More &ra…

AI and Consumer Behavior: New Frontiers in Market Research Artificial Intelligence (AI) is transforming many sectors. However, its impact on consumer behavior is particularly noteworthy. Understanding this interplay is crucial for marketers. The Rise of AI in Marketing Over the last few years, AI has gained momentum. It offers new tools for data analysis. As… Read More »Market Re…

Predictive Analytics: The AI Advantage in Market Research In today’s fast-paced market, businesses face numerous challenges. Identifying customer preferences is crucial. However, traditional methods often fall short. This is where predictive analytics steps in. Utilizing artificial intelligence (AI), predictive analytics enhances market research. It offers deep insights, enabling data-driven decis…

Beyond Surveys: Innovative AI Tools Reshaping Market Research Market research is evolving. Traditional methods, like surveys, are no longer sufficient. Businesses need faster, more accurate insights. Enter AI tools. These innovative tools are changing how we gather and analyze data. They provide new possibilities for understanding consumer behavior. The Shift from Traditional Methods In the&hellip…

AI-Powered Market Research: Unlocking Consumer Insights with Precision In today’s competitive landscape, businesses seek deeper consumer understanding. Traditional market research methods often fall short here. Luckily, AI has emerged as a game changer, transforming how we gather and analyze consumer data. Why AI in Market Research? Firstly, AI algorithms analyze vast amounts of data quickly…

From Data to Decisions: The Role of AI in Modern Market Research In today’s fast-paced world, data is everywhere. Companies gather immense amounts of data daily. However, collecting data is just the first step. Companies need to translate this data into decisions. This is where Artificial Intelligence (AI) comes into play. AI is reshaping modern… Read More »Market Research and An…

Harnessing AI: The Future of Efficient Market Research Artificial Intelligence (AI) is revolutionizing market research. It offers speed, accuracy, and actionable insights. Thus, businesses can adapt quickly. Why AI is Useful in Market Research Data volume is increasing rapidly. Traditional methods can’t keep up. However, AI manages vast datasets effortlessly. Furthermore, AI helps identify t…

Revolutionizing Insights: How AI is Transforming Market Research Market research has undergone a transformation thanks to artificial intelligence (AI). Companies now leverage AI tools to gain insights into consumer behavior. This article explores how AI is reshaping market research, enhancing data analysis, and driving better decisions. The Evolution of Market Research Market research has always&h…

Harnessing AI for Market Research: Revolutionizing Insights and Strategies Market research has evolved. In today’s data-driven world, companies seek innovative solutions. AI, or artificial intelligence, plays a crucial role. It transforms how businesses gather insights and strategize. The Intersection of AI and Market Research Traditionally, market research relied on surveys and focus groups. Whil…

AI Enabled Market Research In today’s fast-paced world, businesses must understand their market. Enter Artificial Intelligence (AI). AI has revolutionized market research. It offers speed, efficiency, and data-driven insights. What is AI Enabled Market Research? AI enabled market research combines technology and data analysis. It streamlines the research process. Traditional methods can be t…

Ray Poynter, 22 May 2025 Last week, I had the honour to be invited to attend the QRCA International Qualitative Conference in Berlin on behalf of ESOMAR. It was a fantastic event with leading-edge, innovative, and sometimes challenging presentations from North America, Africa, India and Europe. I also had the honour of being allowed to… Read More »Market Research and Analytics Bl…

Ray Poynter, 20 May 2025 One key variable that differentiates one large-language model (LLM) from another is the size of its context window. In this post, I explain what a context window is and why it matters. What is a context window?The context window is the active memory for a conversation with a chatbot. Every prompt you type… Read More »Market Research and Analytics Blog

Ray Poynter, 13 May 2025 I think Deep Research is likely to replace quite a few types of research, some of them in the market research area. To investigate more, I tried two simple experiments. The first was to forecast the results of the recent Canadian Federal Elections  and the second was to forecast what… Read More »Market Research and Analytics Blog

Ray Poynter, 29 April 2025 On the evening of 28 April, I requested that Deep Research forecast Tesla’s share price for 12 May and provide me with its reasoning. It has forecast $300 (compared to the current price of $285.88). Below, I show you its full report. However, I want to highlight that one of… Read More »Market Research and Analytics Blog

Ray Poynter, 24 April 2025 Let’s face it, one of the least impressive aspects of insights are deliverables, and in the eyes of the end client, this is the bit they are paying for. Reports are too static, most tabulation tools are too fiddly, and frankly, most dashboards show lots of things you don’t need… Read More »Market Research and Analytics Blog

Ray Poynter. 7 April 2025 Reports, dashboards and PowerPoint decks are depressingly static deliverables, focused on the creator’s perception of the world, rather than being user centric. In this post I will highlight a powerful alternative that leverages AI. I am talking about using Custom GPTs to deliver a responsive and intelligent tool to the… Read More »Market Research and An…