Ray Poynter, 28 June 2025 With Noriko Kishida (Japan), Tomoko Yoshida (Japan), Dangjaithawin (Orm) Anantachai (Thailand), and Seyo Adeoye (Nigeria), we have created a discussion and note relating to an experiment we ran earlier this year, examining the interaction between the use of ChatGPT and the languages used. You can read the complete note by… Read More »Market Research and …

Ray Poynter, 19 June 2025 The statistical trap hiding in synthetic respondentsDiscussions about synthetic data are everywhere. Talking about bolstering hard-to-reach quotas, creating digital twins and replacing whole sections of fieldwork. By design, these records replicate the distributions of your original survey, meaning every synthetic element looks plausible. The problem is that this process …

Ray Poynter, 6 June 2025 Are you using Notebook LM yet? If not, I think you should be using it; it is frankly quite mind-blowing. To illustrate the power of Notebook LM I took the YouTube link for my presentation “How should you plan for AI and its impact on you?” from the April NewMR… Read More »Market Research and Analytics Blog

Ray Poynter, 5 June 2025 Earlier this week, I discussed the use of Digital Twins in research; you can read that post here. Today, I am sharing a concept piece that illustrates one approach to Digital Twins, using ChatGPT. This is an approach I have found helpful with focus group transcripts, but in this concept… Read More »Market Research and Analytics Blog

The Power of Machine Learning in Enhancing Market Research Accuracy Market research is crucial for businesses. It helps them understand customers. Also, it guides them in making informed decisions. However, traditional methods can be slow and inaccurate. Now, machine learning is changing the game. This technology boosts the accuracy of market research significantly. Machine Learning:… …

Ethics and AI in Market Research: Striking a Balance Artificial Intelligence (AI) is transforming market research. Companies use AI to analyze consumer data. However, ethical considerations arise. How do we ensure responsible use of AI? This article explores these issues. Understanding AI in Market Research AI capabilities have grown rapidly. Thanks to machine learning algorithms,… Rea…

Ray Poynter, 3 June 2025 Over the last year, there has been a growing interest in Digital Twins, which are virtual participants based on real individuals. In this note, I will outline what is happening, why it is happening, and share some key concerns that need to be considered. Digital Twins, the BasicsThe Twins are… Read More »Market Research and Analytics Blog

Integrating AI with Traditional Methods: A Hybrid Approach to Market Research Market research is evolving. Traditional methods have served us well. However, the advent of Artificial Intelligence (AI) presents new opportunities. By combining both approaches, we can enhance our insights. Understanding Traditional Market Research Traditional market research mainly focuses on qualitative and quantitat…

AI-Driven Market Research: A Game Changer for Startups and Enterprises Introduction In today’s fast-paced world, data drives decisions. AI has revolutionized market research. Startups and enterprises can now harness this technology. It’s no longer about guesswork. With AI-driven insights, companies improve strategies effortlessly. The Rise of AI in Market Research Firstly, traditional market…

Building Better Profiles: AI in Customer Segmentation for Market Research In today’s fast-paced business landscape, understanding your customer is crucial. Customer segmentation helps brands tailor their marketing efforts. By employing artificial intelligence (AI), companies can enhance their segmentation strategies. Thus, they can create more effective market research profiles. The Importance of …

Navigating Market Trends: AI’s Impact on Real-Time Research In today’s fast-paced world, understanding market trends is crucial. Companies need to adapt quickly. As a result, they increasingly rely on innovative technologies. Among these, Artificial Intelligence (AI) stands out. It has transformed how we conduct research. AI offers new avenues for real-time insights, enabling firms to…&nbsp…

Ray Poynter, 1 June 2025Currently, I am spending four weeks in Japan, a mix of work, including workshops and presentations, and leisure activities (such as hiking and running). Today I checked into an AirBNB in central Tokyo and washed some clothes, after spending the weekend running a marathon on the West coast of Japan. The… Read More »Market Research and Analytics Blog

Visualizing Data: How AI is Changing Market Research Visualization Data visualization plays an essential role in market research. It helps businesses make sense of vast amounts of data. However, traditional methods can be limiting. Fortunately, artificial intelligence (AI) is transforming how we visualize data. This article explores AI’s impact on market research visualization. The Importanc…

The AI Effect: Enhancing Market Research Strategies for Competitive Advantage In today’s fast-paced market, businesses must adapt. They need to understand customer behavior and preferences. Here, Artificial Intelligence (AI) plays a crucial role. AI significantly enhances market research strategies, providing businesses with a competitive edge. Understanding the AI Effect on Market Research …

Advanced ETL Integration with ODK Collect: In this expanded guide, we’ll explore advanced techniques for building a robust ETL pipeline for ODK Collect using Python or R, focusing on: 1. Advanced GPS Auto-Correction & Reverse Geocoding using Advanced ETL Integration with ODK Collect Option A: Python (Geopy + OpenStreetMap) Key Optimizations: Option B: R (revgeo… Read More &ra…

AI and Consumer Behavior: New Frontiers in Market Research Artificial Intelligence (AI) is transforming many sectors. However, its impact on consumer behavior is particularly noteworthy. Understanding this interplay is crucial for marketers. The Rise of AI in Marketing Over the last few years, AI has gained momentum. It offers new tools for data analysis. As… Read More »Market Re…

Predictive Analytics: The AI Advantage in Market Research In today’s fast-paced market, businesses face numerous challenges. Identifying customer preferences is crucial. However, traditional methods often fall short. This is where predictive analytics steps in. Utilizing artificial intelligence (AI), predictive analytics enhances market research. It offers deep insights, enabling data-driven decis…

Beyond Surveys: Innovative AI Tools Reshaping Market Research Market research is evolving. Traditional methods, like surveys, are no longer sufficient. Businesses need faster, more accurate insights. Enter AI tools. These innovative tools are changing how we gather and analyze data. They provide new possibilities for understanding consumer behavior. The Shift from Traditional Methods In the&hellip…

AI-Powered Market Research: Unlocking Consumer Insights with Precision In today’s competitive landscape, businesses seek deeper consumer understanding. Traditional market research methods often fall short here. Luckily, AI has emerged as a game changer, transforming how we gather and analyze consumer data. Why AI in Market Research? Firstly, AI algorithms analyze vast amounts of data quickly…

From Data to Decisions: The Role of AI in Modern Market Research In today’s fast-paced world, data is everywhere. Companies gather immense amounts of data daily. However, collecting data is just the first step. Companies need to translate this data into decisions. This is where Artificial Intelligence (AI) comes into play. AI is reshaping modern… Read More »Market Research and An…

Harnessing AI: The Future of Efficient Market Research Artificial Intelligence (AI) is revolutionizing market research. It offers speed, accuracy, and actionable insights. Thus, businesses can adapt quickly. Why AI is Useful in Market Research Data volume is increasing rapidly. Traditional methods can’t keep up. However, AI manages vast datasets effortlessly. Furthermore, AI helps identify t…

Revolutionizing Insights: How AI is Transforming Market Research Market research has undergone a transformation thanks to artificial intelligence (AI). Companies now leverage AI tools to gain insights into consumer behavior. This article explores how AI is reshaping market research, enhancing data analysis, and driving better decisions. The Evolution of Market Research Market research has always&h…

Harnessing AI for Market Research: Revolutionizing Insights and Strategies Market research has evolved. In today’s data-driven world, companies seek innovative solutions. AI, or artificial intelligence, plays a crucial role. It transforms how businesses gather insights and strategize. The Intersection of AI and Market Research Traditionally, market research relied on surveys and focus groups. Whil…

AI Enabled Market Research In today’s fast-paced world, businesses must understand their market. Enter Artificial Intelligence (AI). AI has revolutionized market research. It offers speed, efficiency, and data-driven insights. What is AI Enabled Market Research? AI enabled market research combines technology and data analysis. It streamlines the research process. Traditional methods can be t…

Ray Poynter, 22 May 2025 Last week, I had the honour to be invited to attend the QRCA International Qualitative Conference in Berlin on behalf of ESOMAR. It was a fantastic event with leading-edge, innovative, and sometimes challenging presentations from North America, Africa, India and Europe. I also had the honour of being allowed to… Read More »Market Research and Analytics Bl…

Ray Poynter, 20 May 2025 One key variable that differentiates one large-language model (LLM) from another is the size of its context window. In this post, I explain what a context window is and why it matters. What is a context window?The context window is the active memory for a conversation with a chatbot. Every prompt you type… Read More »Market Research and Analytics Blog

Ray Poynter, 13 May 2025 I think Deep Research is likely to replace quite a few types of research, some of them in the market research area. To investigate more, I tried two simple experiments. The first was to forecast the results of the recent Canadian Federal Elections  and the second was to forecast what… Read More »Market Research and Analytics Blog

Ray Poynter, 29 April 2025 On the evening of 28 April, I requested that Deep Research forecast Tesla’s share price for 12 May and provide me with its reasoning. It has forecast $300 (compared to the current price of $285.88). Below, I show you its full report. However, I want to highlight that one of… Read More »Market Research and Analytics Blog

Ray Poynter, 24 April 2025 Let’s face it, one of the least impressive aspects of insights are deliverables, and in the eyes of the end client, this is the bit they are paying for. Reports are too static, most tabulation tools are too fiddly, and frankly, most dashboards show lots of things you don’t need… Read More »Market Research and Analytics Blog

Ray Poynter. 7 April 2025 Reports, dashboards and PowerPoint decks are depressingly static deliverables, focused on the creator’s perception of the world, rather than being user centric. In this post I will highlight a powerful alternative that leverages AI. I am talking about using Custom GPTs to deliver a responsive and intelligent tool to the… Read More »Market Research and An…

Ray Poynter, 3 April, 2025 Next week I am running an online course of using Custom GPTs, using OpenAI’s platform, for insights and market research, check it out here. To give you a better idea of the sorts of things you can use Custom GPTs for, here are six ideas to consider. Create survey questionnaires… Read More »Market Research and Analytics Blog

Ray Poynter, 26 March, 2025 Google Forms is widely used for quick surveys to collect feedback for various purposes. The built-in summaries from Google Forms or Excel are often sufficient for simple, closed-ended questions, such as age, region, or satisfaction ratings. But what happens when your form includes open-ended questions alongside the closed-ended ones? Introducing… Read More &…

Ray Poynter, 21 March 2025 In two recent training sessions, I ran, I was asked the same question twice, “Can I upload crosstabs to ChatGPT for it to analyse and help me find messages in the data?” I do not tend to do this as I typically upload raw data rather than market research crosstabs.… Read More »Market Research and Analytics Blog

Ray Poynter, 19 March 2025 The launch of DeepSeek—a powerful, cost-effective large language model (LLM) developed rapidly in China—has been widely described as a ‘Sputnik moment.’* Until January of this year, the prevailing assumption was that the United States and the West dominated advancements in AI and emerging technologies. However, China’s rapid success with DeepSeek… Read More &…

Ray Poynter, 25 January 2025 Caveat, whilst I have researched the information in this article, much of it comes from China and I can’t crosscheck it with alternative sources. DeepSeek is a Chinese AI startup founded in 2023 as a spin of the hedge fund High-Flyer. DeepSeek’s AI is causing shockwaves in the AI community… Read More »Market Research and Analytics Blog

Ray Poynter, 24 January One of the ways that people are using ChatGPT is to create more standardisation in the questionnaires and discussion guides they produce and, simultaneously, speed up the production of a first draft. There are two ways that I see people doing this: Upload a library at the start of the questionnaire… Read More »Market Research and Analytics Blog

Ray Poynter, 20 January 2025 Two or three times a year I receive a message from an agency saying their client wants to do a study using the Kano Model. They ask whether I can explain it to them so they can respond. In the future, they will get a faster and cheaper answer by… Read More »Market Research and Analytics Blog

Ray Poynter, 18 January 2025 Here is another tip from my courses on how to use Copilot and ChatGPT for market research and insights. Generative AI can be used to ask for suggestions on how to do a specific task. For example, we might ask the AI platform to design a research project. However, I… Read More »Market Research and Analytics Blog

Ray Poynter, 9 January 2025 This post focuses on ChatGPT, but the same argument applies to any pairing of a Generative AI platform and its API complement. The great thing about web-based ChatGPT is that it does not require much preparation, assuming you have sufficient skill and knowledge to drive it well. If you have… Read More »Market Research and Analytics Blog

Ray Poynter, 22 November 2024 Do you have a set of open-ended comments that you’d like to analyse, for example from a survey? With ResearchWiseAI you can do that. You can read how to do it below, or you can watch a four-minute YouTube video by clicking here. Steps to analyse your open-ended comments with… Read More »Market Research and Analytics Blog

Ray Poynter, 5 November 2024 One of the neat features of ChatGPT is the ability to create Custom GPTs. A Custom GPT allows you to build a bespoke tool on top of ChatGPT, creating a unique product. In this post I am going to tell you how I created a simple ‘Virtual Ray’ via a… Read More »Market Research and Analytics Blog

Retail audits are an essential part of retail management. They help ensure that stores are running smoothly and efficiently, and that customers are receiving the best possible service. But what exactly is a retail audit? In simple terms, it is a systematic examination of a store’s operations, policies, and procedures. This can include everything from… Read More »Market Rese…

Best Practices for Integrating Census Statistics into Your Retail Audit Strategy When it comes to retail audits, leveraging census statistics can provide invaluable insights into consumer behavior and demographics. By incorporating census data into your audit strategy, you can better understand your target market and tailor your retail operations accordingly. Here are some best practices…&n…

Innovative Market Research Approaches: A Spotlight on CAPI Data Collection Market research is crucial for businesses to understand their customers, competitors, and market trends. In today’s digital age, traditional methods of data collection are no longer enough to gather accurate and timely information. This is where Computer-Assisted Personal Interviewing (CAPI) comes into play. CAPI is&h…

The Benefits of Implementing Retail Audit Best Practices Retail audit best practices are essential for ensuring the success and efficiency of retail operations. By implementing these practices, retailers can improve their overall performance, increase customer satisfaction, and drive revenue growth. In this article, we will explore the benefits of implementing retail audit best practices and&helli…

The Role of Census Data in Retail Audit Success Census data plays a crucial role in the success of retail audits. By analyzing demographic information gathered from the census, retailers can gain valuable insights into their target market, competition, and consumer behavior. This information allows them to make informed decisions about product placement, pricing, and… Read More »…

Unleashing the Potential of CAPI Surveys for Targeted Consumer Analysis Consumer insights are vital for businesses to thrive in today’s competitive market. Computer-assisted personal interviewing (CAPI) surveys have emerged as a powerful tool for collecting targeted consumer data efficiently and accurately. Transitioning from traditional pen-and-paper surveys to CAPI surveys can unlock a ple…

Ensuring Accuracy and Consistency Through Retail Audit Best Practices Retail audits are critical for ensuring that stores are meeting company standards and delivering consistent customer experiences. By implementing best practices, retailers can ensure accuracy and consistency in their audit processes. Best Practices for Retail Audits Here are some best practices that retailers can adopt to&hellip…

Key Ways to Incorporate Census Findings in Your Retail Audits Census findings provide valuable data about populations, demographics, and consumer behaviors. Incorporating this information into your retail audits can help you make informed decisions and tailor your strategies to meet the needs of your target market. 1. Understand Your Target Market By analyzing census data,… Read More &…

The Role of CAPI in Driving Successful Market Research Campaigns When it comes to conducting market research, having the right tools is essential. One such tool that has proven to be crucial in driving successful campaigns is Computer-Assisted Personal Interviewing (CAPI). CAPI allows researchers to collect data electronically through surveys or questionnaires using tablets or… Read Mo…

Streamlining Retail Audits for Better Business Performance Are you looking to improve your retail business performance? Streamlining your retail audits can help you achieve that goal. By conducting audits efficiently, you can identify areas for improvement and make data-driven decisions. Here’s how you can streamline your retail audits for better business performance. Utilize Technology for&…

Enhancing Retail Audit Planning with Census Data Retail audit planning is a crucial aspect of running a successful retail business. It involves analyzing sales data, inventory levels, and customer trends to ensure that the right products are stocked in the right quantities. However, one often overlooked tool that can greatly enhance retail audit planning is… Read More »Market Res…

Harnessing the Power of CAPI Data Collection for Strategic Business Decision-Making When it comes to making informed business decisions, data is key. And with the rise of technology, businesses now have access to a wide range of data collection methods. One such method is Computer-Assisted Personal Interviewing (CAPI), which allows businesses to gather data in… Read More »Market …

Key Considerations for a Successful Retail Audit Strategy When it comes to conducting a successful retail audit strategy, there are several key considerations that retailers need to keep in mind to ensure accuracy and efficiency. 1. Define your objectives Determine what you want to achieve with your retail audit before starting the process. Having clear… Read More »Market Researc…

Improving Retail Audit Accuracy with Census Information In the world of retail, accuracy is key. Whether it’s tracking inventory, monitoring sales trends, or conducting audits, retailers rely heavily on data to make informed decisions. One way to improve the accuracy of retail audits is by leveraging census information. Census data provides a wealth of information… Read More »Mar…

Elevating Your Market Research Game with CAPI Surveys: A Step-by-Step Approach Market research is essential for any business looking to stay competitive in today’s fast-paced market. Conducting surveys is a common method used to gather valuable insights from customers. Computer-Assisted Personal Interviewing (CAPI) surveys are a powerful tool that can take your market research to…&nbs…

The Role of Technology in Retail Audit Best Practices Retail audit best practices are essential for businesses looking to maintain efficiency and accuracy in their operations. With the advancement of technology, retail audits have become more streamlined and efficient than ever before. Technology plays a crucial role in enhancing retail audit best practices by providing… Read More &raq…

Best Strategies for Utilizing Census Data in Retail Audits When it comes to conducting retail audits, utilizing census data can provide valuable insights that can help retailers make informed decisions. Census data includes information on population demographics, income levels, and consumer behavior, among other things. In this article, we will explore some of the best… Read More &raqu…

Revolutionizing Market Research: How CAPI Technology is Reshaping the Industry In today’s rapidly evolving business landscape, staying ahead of the competition requires a deep understanding of consumer behavior and preferences. Market research plays a crucial role in helping companies make informed decisions and develop successful strategies. Traditionally, market research relied heavily on …

Retail Audit Best Practices: A Guide to Improving Operations and Increasing Sales Retail audits are an essential part of a successful retail operation. By regularly auditing your retail store, you can identify areas for improvement, ensure compliance with company standards, and ultimately increase sales. In this article, we will discuss best practices for conducting a… Read More &raquo…

The Importance of Incorporating Census Data in Retail Audits In today’s rapidly evolving retail industry, it is essential for businesses to stay ahead of the competition by leveraging data-driven insights. One valuable source of data that often gets overlooked in retail audits is census data. Census data provides a wealth of information about the demographics… Read More »Ma…

The Future of Market Research: An In-Depth Look into CAPI Methodologies Market research is an essential tool for businesses to understand consumer behavior and make informed decisions. With the advancements in technology, Computer Assisted Personal Interviewing (CAPI) methodologies have become increasingly popular in conducting market research. CAPI allows researchers to collect data in real-time …

Achieving Success with Retail Audit Best Practices Retail businesses rely on effective audit practices to ensure operational efficiency and compliance. By implementing best practices in retail audits, organizations can streamline their processes, identify areas of improvement, and ultimately achieve success. In this article, we will explore some key retail audit best practices that can help&hellip…

Maximizing Retail Audit Efficiency with Census Insights Retail audits are essential for businesses to ensure compliance, monitor performance, and maintain brand standards. However, conducting these audits efficiently can be a challenging task. One way to maximize retail audit efficiency is by utilizing census insights. Census insights provide detailed demographic data about specific geographical a…

Unlocking Consumer Insights with CAPI Surveys: A Comprehensive Guide Consumer insights are crucial for businesses to understand their target audience and make informed decisions. Computer-assisted personal interviewing (CAPI) surveys offer a powerful tool for unlocking valuable consumer insights. What are CAPI Surveys? CAPI surveys involve using electronic devices like tablets or smartphones to co…

Maximizing Efficiency: The Importance of Retail Audits Retail audits are crucial for businesses in today’s competitive market. They help companies ensure that their operations are running smoothly and efficiently. By conducting regular audits, businesses can identify areas of improvement and take necessary actions to optimize their processes. One of the main benefits of retail audits……

How to Leverage Census Data for Successful Retail Audits Effective retail audits are essential for any retail business to stay competitive and profitable. By leveraging census data, retail audits can be made more insightful and actionable. Census data provides detailed information about population demographics, income levels, household sizes, and more. This data can be used… Read More …

Maximizing Data Collection Efficiency with CAPI Market Research When it comes to market research, collecting accurate data in a timely manner is crucial for making informed business decisions. Computer-assisted personal interviewing (CAPI) has emerged as a powerful tool for maximizing data collection efficiency. In this article, we will explore how CAPI market research can help… Read M…

Retail Audit Best Practices: How to Ensure Compliance and Optimize Performance Retail audits are essential for businesses to maintain compliance and optimize performance. By implementing best practices, retailers can streamline their operations and improve overall efficiency. This article will discuss the key strategies for conducting successful retail audits and provide insights into how to ensur…

5 Best Practices for Conducting a Retail Audit Using Census Data In today’s competitive retail environment, conducting a retail audit using census data is essential for making informed decisions and staying ahead of the competition. Here are five best practices to help you conduct a successful retail audit using census data: 1. Define Your Objectives… Read More »Market Rese…

Exploring the Benefits of Market Research through CAPI Technology Market research is a crucial aspect of any business, helping companies understand their customers, competitors, and industry trends. One innovative technology that has revolutionized the market research process is Computer-Assisted Personal Interviewing (CAPI). CAPI technology allows researchers to collect data in real-time, using e…

Ray Poynter, 6 October, 2024 I am often asked whether it is best to use ChatGPT or Copilot, so here are some general observations. SecurityWhen integrated with the rest of the Microsoft range, for example, Copilot in Office 365 or Enterprise, Microsoft Copilot is a very secure environment. Copilot is as safe as using Teams… Read More »Market Research and Analytics Blog

Ray Poynter, 30 September, 2024 In this note I set out what I believe to be Synthetic Data, why we need to define Synthetic Data, and some guidelines that I think vendors and buyers should adopt. I have been involved in a wide range of discussion with a wide range of organisations, but these views… Read More »Market Research and Analytics Blog

Building Consumer Trust: The Role of Data Privacy in the Digital Age In today’s digital age, data privacy has become a critical concern for consumers. The growing number of data breaches and privacy violations have made consumers more wary of sharing their personal information online. As a result, building consumer trust has become increasingly important… Read More »Market …

The Personal Touch: How Personalization is Reshaping Market Research Practices Market research is a vital tool for businesses looking to understand their customers and make informed decisions. Traditionally, market research relied on surveys and focus groups to gather information. However, in today’s digital age, personalization is becoming increasingly important in shaping market research p…

Taking a Stand: How Ethical Consumerism Empowers Individuals to Drive Positive Change for a Sustainable World As consumers, we have the power to make a difference in the world through our purchasing decisions. Ethical consumerism is a growing trend that focuses on buying products and services that align with our values and beliefs. By supporting… Read More »Market Research and An…

Rethinking Marketing Strategies: Leveraging Insights into Consumer Behavior in the Post-Pandemic World As the world continues to navigate the challenges brought about by the COVID-19 pandemic, businesses are realizing the need to rethink their marketing strategies. Consumer behavior has undergone significant changes in the post-pandemic world, making it crucial for marketers to adapt and leverage&…

Navigating the Future: Embracing AI and Automation in Market Research In today’s fast-paced business world, staying ahead of the curve is essential. With advancements in artificial intelligence (AI) and automation, market research is undergoing a transformation. Companies are increasingly turning to AI and automation to gather insights, analyze data, and make informed decisions. This shift&h…

Navigating the Challenges of Data Privacy in the Digital Age In today’s digital age, protecting your personal data has never been more important. With cyber threats on the rise and companies collecting more information about their users than ever before, it’s crucial to understand the challenges of data privacy and how to navigate them. Understanding… Read More »Marke…

Personalization in Action: Case Studies of Successful Market Research Strategies Personalization is key in today’s marketing landscape. By tailoring offerings to meet the specific needs and preferences of individual consumers, brands can create meaningful connections and drive loyalty. In this article, we will explore real-world examples of successful market research strategies that have lev…

The Role of Ethical Consumerism in Promoting Social Responsibility and Environmental Stewardship Ethical consumerism is a growing trend where individuals choose to make purchasing decisions based on their values and beliefs. By supporting companies that prioritize social responsibility and environmental stewardship, consumers can have a positive impact on society and the planet. When consumers cho…

The Role of AI and Automation in Market Research Innovation Artificial intelligence (AI) and automation have revolutionized the market research industry. By utilizing cutting-edge technologies, companies can gather, analyze, and interpret vast amounts of data in a fraction of the time it used to take. This has led to significant advancements in market research innovation,… Read More &r…

Ensuring Trust in the Digital Age As technology continues to advance, it is more important than ever to protect your privacy online. With hacking and data breaches becoming increasingly common, keeping your personal information secure has never been more crucial. Fortunately, there are steps you can take to safeguard your privacy and ensure trust in… Read More »Market Research an…

The Future of Market Research: Personalization and Consumer Engagement Market research has always been an essential tool for businesses looking to understand their customers and stay ahead of the competition. However, as technology continues to evolve, so too does the field of market research. With the rise of big data and analytics, companies are now… Read More »Market Research …

From Farm to Table: How Ethical Consumerism Supports Sustainable Food Systems As consumers become more aware of the impact their food choices have on the environment, ethical consumerism is on the rise. By supporting sustainable food systems, ethical consumerism not only benefits the planet but also promotes healthier eating habits and supports local economies. Transitioning… Read More…

Reassessing Customer Needs and Wants in the Post-Pandemic Era: A Guide for Businesses In the wake of the COVID-19 pandemic, businesses across the globe are facing unprecedented challenges. One of the key aspects that companies need to address is reassessing customer needs and wants in this new era. The way consumers think and behave has… Read More »Market Research and Analytics B…

Artificial Intelligence: A Game-Changer for Market Research Professionals Artificial intelligence (AI) is revolutionizing the way market research professionals operate. By harnessing the power of AI, these professionals can gather and analyze data more efficiently than ever before. This technology is changing the game in the world of market research, providing new opportunities for businesses to&h…

The Evolving Landscape of Data Privacy: Safeguarding Your Information in the Digital Age With the increasing reliance on digital technologies in our daily lives, the issue of data privacy has become more paramount than ever before. Protecting your personal information from cyber threats and unauthorized access is a crucial aspect of navigating the digital landscape.… Read More »M…

Going Beyond Demographics: The Impact of Personalization in Market Research Market research has traditionally focused on demographics such as age, gender, and income to target consumers. However, in today’s digital age, personalization is becoming increasingly important in understanding consumer behavior and preferences. By going beyond demographics and focusing on personalized insights, bus…

The Benefits of Ethical Consumerism Ethical consumerism is a growing trend where consumers make purchasing decisions based on the social and environmental impact of products. By choosing ethically made goods, consumers can make a positive impact on people and the planet. This article will explore the benefits of ethical consumerism and how it can create… Read More »Market Researc…

The Rise of Digital Consumers: How Technology is Shaping Post-Pandemic Behavior In the wake of the COVID-19 pandemic, digital consumption has skyrocketed as consumers rely on technology more than ever before. From online shopping to virtual events, the way we interact with brands and businesses has undergone a significant transformation. In this article, we will… Read More »Marke…

How Automation is Streamlining Market Research Processes Market research is a crucial aspect of any business strategy. It provides valuable insights into consumer preferences, market trends, and competitors. However, traditional market research processes can be time-consuming and labor-intensive. This is where automation comes in. Automation technology has revolutionized the way market research is…

Enhancing Data Security: Strategies for Establishing Trust in the Digital Age In today’s digital world, data security is more important than ever before. With the increasing number of cyber threats, it is essential for businesses to implement strategies that help establish trust with their customers and protect sensitive information. This article will discuss various ways… Read M…

From Data to Insights: Leveraging Personalization in Market Research Market research has evolved significantly in recent years, thanks to the wealth of data available to businesses. However, simply collecting data is not enough – the key lies in transforming that data into actionable insights that drive business decisions. Personalization has emerged as a powerful tool… Read More &raqu…

How Businesses Can Embrace Ethical Consumerism for Sustainability As the world becomes more aware of environmental and social issues, consumers are increasingly demanding that businesses operate in a more ethical and sustainable manner. Embracing ethical consumerism is not only the right thing to do but can also benefit businesses in various ways. Here are some… Read More »Market…

Ray Poynter, 17 September, 2024 Last week saw over 1000 insight and market researchers from 78 countries gather in Athens for ESOMAR’s Annual Congress. With three stages and a host of side events, the range of topics discussed was immense, but one theme stood out above all the rest and that was AI. One aspect… Read More »Market Research and Analytics Blog

Consumer Behavior Shifts: Insights from the Post-Pandemic Marketplace As the world continues to navigate the aftermath of the COVID-19 pandemic, consumer behavior has undergone significant shifts. From shopping preferences to brand loyalty, there have been notable changes in how consumers interact with businesses. Understanding these shifts is crucial for businesses looking to adapt and thrive&hel…

The Impact of Artificial Intelligence on Market Research Strategies Artificial Intelligence (AI) has revolutionized the way market research is conducted. AI technologies have made it possible for businesses to gather and analyze data more efficiently, accurately, and cost-effectively than ever before. AI-powered tools can automate the process of collecting and analyzing data from various sources,&…

Data Privacy and Trust: Key Considerations for Safeguarding Your Information Data privacy and trust are crucial components of the digital age, as individuals and businesses are constantly generating and sharing vast amounts of data. It’s essential to understand the importance of safeguarding your information and maintaining trust with your customers and partners. Why Data Privacy…&nbs…